Coca-Cola: Roles, Collaboration, and Financial Management

This report provides a comprehensive analysis of Coca-Cola's business operations, focusing on key aspects such as the roles of different departments (human resources, marketing, and finance), collaborative working practices, and the role of financial management. The report highlights the importance of a strong internal environment and effective collaboration for achieving organizational goals. It discusses how Coca-Cola utilizes collaborative practices to adapt to market changes and maintain its competitive advantage. Furthermore, the report details the significance of financial management in controlling pricing, managing cash flow, and making strategic investments to ensure the company's growth and stability. The analysis includes references to relevant literature and emphasizes the importance of a well-maintained financial department for the overall success of the organization. The report also mentions SWOT and PESTEL analysis of Coca-Cola.

INTRODUCTION TO
BUSINESS STUDIES

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................3
LO 1............................................................................................................................................................3
Roles of different functions.....................................................................................................................3
LO 2............................................................................................................................................................4
Understanding the collaborative working practices.................................................................................4
LO 4............................................................................................................................................................5
Roles of financial management................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7

INTRODUCTION
It is very essential to understand the functioning of the organization so that there is a
better functioning. There has to be a balance between the internal and external factors so that
there is a high productivity in the organization. Coca cola is an United States organization which
has expanded itself globally. The report is going to consist of roles of different functions in
business, collaborative working and the role of financial management in the chosen organization.
LO 1
Roles of different functions
The roles and responsibility of all the departments in Coca Cola are different from one
another but all the departments are dependent on each other for the best result of the organization
(Verbeke, van Tulder and Puck, 2017). There has to be a well maintained and good relationship
between the departments which is going to help the organization to get high revenue. The
organization is recognized globally with a strong reputation in the market. There are a lot of
competitors which are coming up in the industry which is why it is very important for the
organization to have a better internal environment which is friendly and can help each other to
grow and make the productivity in the organization increase.
 Human resource
Coca cola has been in the industry from a long run which is why it is very important for
the organization to maintain their reputation in the market. The human resource is responsible for
training the employees which are being recruited in the company and the recruitment in company
is also being done by this department. There are a lot of events in the organization which are
conducted by the human resource so that the employees get to know each other better and the
understanding and support for one another in the organization is going to be stronger (Gray,
2019). The rewards, wages, incentives and other privileges for the employees are also decided by
this department in Coca cola which is making the organization have a competitive advantage in
the competitive market.

 Marketing
Coca cola has been able to make a place for them in the market because they are having a
strong marketing team which is promoting the products of the company from time to time which
is getting in more customers (van Tulder, Verbeke and Piscitello, 2018). There have to be deep
understanding of the customers and their need according to the changes in the trends of the
market. There is an experienced marketing department in Coca cola which is why the
organization is being able to have a better understanding and the company has expanded itself in
other products as well. The other products of coca cola are diet coke, caffeine free- coca cola,
Coca- cola cherry, etc according to the customer’s demands.
 Finance
There has to be a good team for this department which Coca cola is having in their
organization which is a great factor for the organization. The revenue generation in Coca cola is
high which is why it is very important for the organization to have experienced and skilled
employees for this department so that there are no errors. There are budgets which are set by this
department for all the departments from production to marketing department so that the financial
planning can take place effectively (Busco and Quattrone, 2018). There are strategic and
financial planning which are being done by the department from time to time so that there is a
better functioning and the organization will be able to get a competitive advantage.
LO 2
Understanding the collaborative working practices
There are a lot of advantages which the organizations in the market can receive if there is
a use of collaborative working practices in business. Coca cola has been in the industry for more
than 100 years which is why they understand the importance of this practice. There are a lot of
changes which are taking place in the market because the customers are getting more conscious
of their health which is making the sales of the organization reduce (van Hoorn and Maseland,
2016). There are right promotions which are being done by the products of the organization so

that there is a high sale. Setting the goals is easier for the organization, though this practice gets
in a lot of conflicts and confusion but the right decision and the right measures have to be taken
by the organization so that there is a better functioning of the organization.
Collaborative practice gets in a lot of brainstorming as well in the organization which is a
great factor for the business to function in the market. The team members well accepted in the
organization and they can give their own opinion for the decision making in the organization.
The employees are the backbone of any organization therefore the satisfaction level of them
should be high because that can impact on the productivity and the standards of the organization
in the market. There are loyal customers and a reputation which Coca cola has made in the
market for them which needs to be maintained which is why there is a collaborative working in
the organization so that the objectives can be easily met. When a decision is taken by considering
all the opinion in the organization then adapting to the changes also gets in easier in the
organization (Kolk, 2016). Coca cola had started with only one product but now they have
expanded themselves in other innovative products as well so that they can satisfy the customers
and fulfill their needs. There has to be an equal par taking in the organization of all the
employees in the company so that the decision can be mutual and effective which is going to
help the organization have a better revenue generation for them.
LO 4
Roles of financial management
There are a lot of roles of financial management in Coca cola organization which is
impacting on the productivity and operations of the organization (Foulkes, 2018). There is a well
maintained financial department in the organization which is having a control on the pricing of
the products in the organization so that there is a better functioning in the organization. Sales
have to be calculated, prices of the products, costing, and other factors in the organization so that
there is a better functioning. Financial management also has to recommend and advise the
management to invest the amount in the right strategy so that the organization can benefit from
it. There is a lot of cash flow in the organization which needs to be well maintained and invested

in so that the organization can continue to grow in the market. There is a better direction in the
organization which can help the organization be able to have a better functioning and that is
going to help the business have a better operation in market (Reiche, Harzing and Pudelko,
2017). It is not important to keep the shareholders but all the employees satisfied with the
organization which is why the financial management is very important so that they can be
motivated from time to time so that there is a high productivity and operations which is going to
satisfy and fulfil the demands of the customers.
There is highly experienced financial management in Coca cola which is a great
advantage for the organization so that there is a better functioning. The competition in the market
is increasing which has to be controlled by the right investment in strategies of the organization
so that they can satisfy the customers more and maintain their distribution in market. Coca cola
is promoting them in the market at this point so that they can get more customers in the market.
This is an investment which the financial management of the organization has decided so that
they can have a better functioning. There have to be better plans which can make the
organization have stability in the market there is a lot of loss in the market share with Pepsi in
the market (Lundan, 2018). Therefore the financial management has make investment in
promotions so that they can get more customers by attracting them to this organization. The
profit has to be distributed amongst the shareholders of the organization which is why there have
to be high profit margins otherwise the organization can gain loss. There is a lot of experience
and brand image which the organization has captured for them which has to be well maintained
so that there is a better functioning.
CONCLUSION
From the above report it can be concluded that there is a need for the organizations in the
market to have a strong internal environment and departments so that they can achieve their
objectives and goals from time to time. Healthy environment gets a sense of direction in the
organization which can make the organization function in one direction which will help the
organization to be able to get better reputation in market and also get higher revenue.

REFERENCES
Books and Journals
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Gray, D.E., 2019. Doing research in the business world. Sage Publications Limited.
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environment to CSR and sustainable development. Journal of World Business. 51(1).
pp.23-34.
Lundan, S.M., 2018. From the editor: Engaging international business scholars with public
policy issues.
Reiche, B.S., Harzing, A.W. and Pudelko, M., 2017. Why and how does shared language affect
subsidiary knowledge inflows? A social identity perspective. In Language in
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