Business Functions of the Emirates Group: A Comprehensive Analysis

This report provides a comprehensive analysis of the Emirates Group, a prominent aviation company based in Dubai. It explores various aspects of the company, including its resources (primarily human resources and technology), its position within the service sector of the economy, and its limited liability company structure. The report outlines the Emirates Group's business objectives, which center on high-quality service and customer satisfaction. It also presents a stakeholder table detailing the expectations of different groups, such as employees, managers, suppliers, and customers. Furthermore, the report includes a mind map illustrating key elements of the Emirates Group and an explanation of the accounting concept "Assets = Liabilities + Capital." Finally, it discusses various ways to finance a business, including savings, business loans, and angel investors, along with their respective advantages and disadvantages.

Running Head: INTRODUCTION TO BUSINESS FUNCTIONS
Introduction to Business Functions
Name of the Student:
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Author Note:

1INTRODUCTION TO BUSINESS FUNCTIONS
Executive Summary
The report provides a clear idea regarding the topic introduction to business function. The
study mainly focuses on the Emirates Group. The report focuses on the resources, sector of
the economy as well as the structure and business objectives of the Emirates Group. The
study also focuses on the stakeholder's table as well as mind map along with that concept of “
assets = liabilities + capital”. Lastly, the report focuses on the ways to finance business along
with the advantages and disadvantages.

2INTRODUCTION TO BUSINESS FUNCTIONS
Table of Contents
Introduction................................................................................................................................3
Resources...................................................................................................................................3
Sectors of Economy...................................................................................................................4
Structure.....................................................................................................................................4
Business Objective.....................................................................................................................5
Stakeholders Table.....................................................................................................................6
Mind Map of Emirates Group....................................................................................................8
Concept of “Assets = Liabilities + Capital”...............................................................................8
Ways to Finance a Business.......................................................................................................9
References................................................................................................................................11

3INTRODUCTION TO BUSINESS FUNCTIONS
Introduction
The Emirates Group is a state-owned Dubai-based aviation company, which deals
with the airbus transportation facilities. The headquarter of the company is located in
Garhoud, Dubai, the United Arab Emirates, which is near Dubai International Airport. The
company is recognized as the largest airline in the middle-east (Redpath, O'Connell and
Warnock-Smith 2017). The company provides service in 250 destinations all over the 6
continents. The company possesses 170 aircraft and possesses a turnover of around US$ 27.9
billion with 130,000 employees who are working in the company. Therefore, the company
provides quality service to the customers, which enables them to grow in the market and to
become successful in it (de Groot et al. 2013).
Resources
As the company is in the aviation industry, therefore the main and essential resource
of the company is the human resource. These are so as the Emirates Group mainly provide
flight service to the customers. As the company provides service to the customers, so the
company must look after the human resource that they possess with them (Redpath,
O'Connell and Warnock-Smith 2017). The company need to focus on the human resource
that they possess and should improve it by providing proper training to the employees who
are providing service on behalf of the company and they are mainly pilot, air hostess as well
as the ground staff, who are providing service to the customers from the entry till the exit of
the customers. The other resources which are essential for the company are the airplane with
new technology as well as the software that enables them to monitor the customer's
satisfaction and care which is included in the service (Parakandi and Behery 2016).

4INTRODUCTION TO BUSINESS FUNCTIONS
Sectors of Economy
Three different types of the economic sector are there in the market. The three sectors
are mainly the primary sector which deals with the raw material, and that is the reason they
are considered to be the extraction sector. The raw material can be renewable as well as non-
renewable sources, which are the raw material for the company. On the other hand, the
secondary sector which deals with the manufacturing process in the market from the raw
materials. Lastly, service or tertiary sectors which deal with the services that are provided by
the company to the customers in the market (Zueva 2015). The service is being provided with
the help of the manufactured material that is being produced from the raw material.
The emirates fall under the service or tertiary sector as the company provides airline
service to the customers with the help of the manufactures airplane. Therefore, the company
falls under the service sector in the economic sector (Hvidt 2013).
Structure
There is four most common business structure which can be followed by the
company, and they are mainly corporation; general partnership as well as limited liability
company along with the sole proprietorship which can be followed by the company to
structure their company accordingly. These will enable the company to understand the
business structure and what are the legal advantage the company can get in the process
(Cunningham, Sinclair and Schulte 2014). These will assist the company with the legal
aspect, which is essential for the company to become successful in the market.
The emirates group follows the limited liability company structure as it is considered
to be the most common type of company registration in the UAE. These types of structures
do not allow foreign ownership, which automatically enables the company to flourish in the
market (Debbage and Alkaabi 2016).

5INTRODUCTION TO BUSINESS FUNCTIONS
Business Objective
The business objective that the Emirates Group mainly is to provide high-quality
service to the customers which will provide the customers with satisfaction and these can be
achieved by the company with the help of the innovation as well as refinement of the service
level. The company wants to meet the customer’s expectation profitability which will enable
them to provide the value to the customer's money (Redpath, O'Connell, and Warnock-Smith
2017). As the company provides quality over quantity, this enables the company to influence
the customers to avail of the service from the company. The objectives of the company
enable them to position their brand effectively in the market so that they can become
successful in the marketplace.
 Customer Satisfaction: These enable the organization to measure the happiness of
the customers after receiving products or services from the company. These
enable the company to improve in the market as per the customer's feedback to the
organization.
 Customer’s Expectation: These refer to whether the customer’s needs and wants
are met by the company to grow in the market and to become popular in the
process. These enable the company to understand whether they can meet the
customer’s needs and wants or not after getting feedback from the customers.
 High-quality Service: These enable the customers to attract the customers from
the market so that they can attract the customers from the market with the quality
of the services provided by them to the customers. These are essential for the
company to grow in the market and to become successful in the process.

6INTRODUCTION TO BUSINESS FUNCTIONS
Stakeholders Table
Stakeholders Expectations Accountability
Employees The employees expect that the company
will provide rewards and recognition to
them, which will enable them to grow in
the market and to become popular in the
process. These can be expected by the
employees of the Emirates Group as
they are the renowned airline service
provider in UAE.
Mangers
Managers The manager expects that the employees
who are working under him will provide
high performance so that the company
can earn a profit. Along with that the
managers will also earn profit and
perform well in the organization.
Higher Authority
Supplier The suppliers expect that the company
will do a fair trade with them, which
will enable them to earn profit from the
market and to become popular in the
process.
Executives
Society The society expects that the government
along with the company will adopt a
strategy that will be beneficial for the
Government

7INTRODUCTION TO BUSINESS FUNCTIONS
company as well as for the society.
Government The government expects that the
company will pay tax on time and will
follow all the rules and regulations that
have been set up by the government.
-
Creditors The creditors will expect that the
company will pay the money on time by
the company so that a healthy
relationship can be maintained in the
process.
Executives
Shareholders The shareholders expect that they will
earn a huge amount of returns on the
investment that they made in the
company. These will automatically
enable them to maintain a healthy
relationship with the company.
Emirates
Customers The customers expect that the company
will provide a better quality service to
them. The company will also provide
value to their money.
Government
Fig. 1: Stakeholders Table
(Source: Created by Author)

8INTRODUCTION TO BUSINESS FUNCTIONS
Mind Map of Emirates Group
Fig. 2: Mind Mapping
(Source: Created by Author)
Concept of “Assets = Liabilities + Capital”
In the balance sheet of accounts, there are two elements that need to be considered
while doing a balance sheet. The assets are considered as the money which is there with the
company both in cash or in terms of tangible or non-tangible products namely, furniture;
building or goodwill. On the other hand, liabilities are the dues that the company is going to
Emirates Group
Physical Intellectual
Human Financial
Airplane
Hanger
Computer
IP
Brand
Customers
Knowledge
Pilot
Air Hostess
Ground
Staff
Start-up Cost
Operating
Cost
Depreciation
Cost

9INTRODUCTION TO BUSINESS FUNCTIONS
pay in the market. Lastly, capital is the investment or cash which is there with the company.
Therefore, to find out the assets the company needs to add both the liabilities as well as the
capital which is there with the company (Jarrow 2013).
Budget is considered as the estimation of the revenue along with the expenses that the
company incur in one financial year and it is essential for the company to look after the
budget. These will enable the company to flourish in the market and to become successful in
the process (Le Quéré et al. 2015).
Ways to Finance a Business
Ways to Finance Advantage Disadvantage
Savings These enable the company
or the individual to use their
own money. It helps the
organization or the
individual to eliminate the
debt factor.
All the money can be
flushed out if there is no
proper planning with the
individual or the company.
Business Loans The flow of the capital is
there in this type as the bank
is providing a loan to set up
the business.
The rate of interest is a way
to high for the individual,
which is a disadvantage for
this way of finance.
Angel Investors The small group or
individual who makes the
contribution to the company
by purchasing the share of
the company. The flow
The company usually sell
their share to the investors
which enable the person to
hold right in the company.

10INTRODUCTION TO BUSINESS FUNCTIONS
remains in the company.
Fig. 3: Ways to Finance Business
(Source: Created by Author)

11INTRODUCTION TO BUSINESS FUNCTIONS
References
Cunningham, T.R., Sinclair, R. and Schulte, P., 2014. Better understanding the small business
construct to advance research on delivering workplace health and safety. Small Enterprise
Research, 21(2), pp.148-160.s
de Groot, R.J., Baker, S.C., Baric, R.S., Brown, C.S., Drosten, C., Enjuanes, L., Fouchier,
R.A., Galiano, M., Gorbalenya, A.E., Memish, Z.A. and Perlman, S., 2013. Commentary:
Middle East respiratory syndrome coronavirus (MERS-CoV): announcement of the
Coronavirus Study Group. Journal of virology, 87(14), pp.7790-7792.
Debbage, K.G. and Alkaabi, K., 2016. Market power and vertical (dis) integration? Airline
networks and destination development in the United States and Dubai. In Aviation and
Tourism (pp. 177-194). Routledge.
Hvidt, M., 2013. Economic diversification in GCC countries: Past record and future trends.
Jarrow, R., 2013. A leverage ratio rule for capital adequacy. Journal of Banking &
Finance, 37(3), pp.973-976.
Le Quéré, C., Moriarty, R., Andrew, R.M., Peters, G.P., Ciais, P., Friedlingstein, P., Jones,
S.D., Sitch, S., Tans, P., Arneth, A. and Boden, T.A., 2015. Global carbon budget
2014. Earth System Science Data, 7(1), pp.47-85.
Parakandi, M. and Behery, M., 2016. Sustainable human resources: Examining the status of
organizational work–life balance practices in the United Arab Emirates. Renewable and
Sustainable Energy Reviews, 55, pp.1370-1379.