FY021: Coca-Cola's HR, Marketing, and Finance Functions Analysis

This report provides an in-depth analysis of the Coca-Cola company, focusing on the roles of Human Resources (HR), Marketing, and Finance departments. It explores how these functions contribute to the overall organizational goals, including recruitment, training, brand management, market research, financial planning, and risk management. The report also examines the importance of collaborative working practices in enhancing innovation, learning, and adaptability within the business. Furthermore, it delves into the role of financial management, including capital management and reporting, in ensuring sustainable growth and effective decision-making. The report concludes by emphasizing the significance of these functions and practices in achieving Coca-Cola's objectives within a competitive business environment. The analysis is supported by references to academic literature and industry research, offering a comprehensive overview of Coca-Cola's business operations.

POSTER AND A
REPORT WITH
REFERENCES

Table of Contents
INTRODUCTION...........................................................................................................................4
MAINDODY...................................................................................................................................4
Discuss the role of HR, Marketing, Finance function within company......................................4
Develop collaborative working practices....................................................................................6
Knowledge of role of financial management and reporting within company.............................7
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Business studies is considered as an important factor in business unit that helps company
to understand the needs of market along with requirements of consumers. It is vital for company
to carry out all activities effectively for the accomplishment of organisational gaol within small
period of time (Ghauri, Grønhaug and Strange, 2020). In which the following report is based on
Coca Cola company which was discovered by Asa Griggs Candler in 1892. this is a British
multinational beverages corporation, headquartered in Atlanta Georgia. Coco-cola company has
interested in manufacturing, retailing and marketing of non-alcoholic beverages concentrates and
syrups. The following report, discuss various roles of HR, Finance along with marketing within
company. Additionally, collaborative working practices as well as role of financial management
in company is covered.
MAINDODY
Discuss the role of HR, Marketing, Finance function within company.
In company like Coca-cola, there are various function performed by the entities and these
function are related with marketing, human resources and finance for achieving desired goal and
objective of company (Titley and Dolan, 2020). Below mentioned are some roles of these
function:
Role of Human resources
Recruitment: This is considered as the primary responsibility of HR department of Coca-
cola company. In which HR mangers fill the vacant position of different jobs. In order to carry
out effective promotion at market, entities need to hire those candidates who posses great
knowledge and experiences about promotion for the accomplishment of organisational goal.
Training and development: Business environment is dynamic in nature due to this, it is
vital for company to adopt all changes for the successful execution of operations. So for this
entities of company needs to offer training and development sessions to employees for adopting
innovative services as well as for carry out effective promotional activities. By which company
will able to influence more number of consumers towards their services as well as able to
compete with competitive environment (Alvarez, 2016).
Employee relation :To maintain workforce environment, it is important for management
team to effectively manage relation among employees. Then only they will able to perform

effectively and efficiently. In context of coca-cola, the team of HR department ensure that
effective and open communications among all employees in company is taking place so that they
all will able to perform together and aids company in gaining success and development by
neglecting conflicts and disputes.
Role of marketing
Promotion and managing brand: The main role of marketing department is to mange
and promote brand at marketplace. With the help of various tool like social media, digital
marketing, SEO, Newspaper advertisement, with the help of celebrity, company can create
awareness about product. It is the responsibility of marketing manager to select & use effective
tool for promotion. In relevance to selected firm, coca-cola, they use various modes of
advertisement such as they puts logo on bottles so that consumer easily recognise products as
well as use direct marketing, web based interactive, sales promotion banner ads and print media
for increasing sales and profitability of company (Brannen and Mughan, 2016).
Conducting consumers and market research: For successful execution of strategies as
well as to identify the neds and demands of consumer it is important to carry out effective market
research and this can be done by the authority of marketing department. In relevance to Coco-
cola, their entities make sure that effective marketing research is carried out time to time for
getting knowledge about market, consumers and the promotional activities that are being used by
competitors. It provide assistance to employees for performing effectively in order to full fill the
needs of consumers.
Meeting consumers needs and demands: The main motive of company is to full fill the
needs of consumers for the enhancement of sales and profitability. Now it is the responsibility of
marketing entities to determine the needs and demands of market as well as to identify the trends
& preferences of consumers (Dymek and Zackariasson, 2016). In context of Coca-cola,
marketing department is responsible to understand those trends and preferences for full filling
needs of consumers.
Role of finance:
Financial decision and controls: The main role that is performed by the mangers of
finance department are to control and mange the inflow and outflow of cash. In relevance to
Coca-cola, if marketing entities wish to carry out effective promotional activities so there is

requirement of finance and budget. Now the financial decision would be taken by the authority
of finance as well as to forecast the cash flow of promotional activities.
Financial planning: This is another role that is performed the management team of
finance department. The prepare effective budget and assigned among departments. In context of
Coca-cola, finance departments provides necessarily cash or budget to all department when any
need is arise.
Develop collaborative working practices
Collaborative working and partnership being generated in order to provide surety that two
or more than two organisation are working together and successfully. As well as covers several
informal alliances for making joint delivery related to various projects by merger (Casson, 2016).
Companies carry out all work and function together in order to make sure that all important
decision and role of business has been successful satisfied by more than two peoples and can be
carried out all function on time. Few important collaborative working practices within company
are as follows:
Helps in increasing innovation : It is vital for company to continuously bring innovation
in product or offerings. In which collaborating with other company made easy to bring more
innovative ideas for full filling the requirements of customers.
Increased learning prospects: when two or more then two firm work together, they can
synergize the aptitude of each other and full fill requirements of consumers. In which there are
various number of methods which are being used by different business and joining with each
others will help them to understand the best prospect and by which they all will able to full fill
the needs of of consumers. Along with this, the teamwork within a company also leads towards
meeting of all desired goal or objective of company within stipulated time frame.
More adaptability in ventures: It has been seen that when a group is having information
and avaricious the assortments of various attitude, it helps in enhancing the capacity of business
unit. Additionally, performing in group or in collaboration, all partners will able to make more
revenues and will able to satisfy consumers more effectively when they are all working together
instead when performing alone.

Knowledge of role of financial management and reporting within company.
Financial management is vital concept in business which aids in gaining more profits &
for enhancing business productivity for longer period (Maseland, Dow and Steel, 2018). Various
roles of financial management in context of Coca-Cola are mentioned below:
Risk management: When a company operates business activity, risk is being evolved and
before execution of strategies and plan it is not possible to determine the risk involvement only
assumption can be guessed. And the risk that is related with the finance is forecasted by the
entities of finance managements. In which marketing of product or services includes huge risk as
huge funds are involved in promotional activities (Dana, 2017). It is the responsibility of entities
of Coca-cola to understand all risk and use effective tool so that risk can be minimized. It s s
successful function that assist management team in order to make sure that they are ready to face
any risk and have sufficient funds to mange the dynamic changes of business environments.
Capital management: Role to mange and control time to time budget of all departments
is performed by the entities of finance departments. In relevance to Coca-Cola, capital of
company is maintained by finance department for the formulation of effective structure of capital
and finance budgets available with business (Luo and Tung, 2018).
Hence all these function of finance management are important for company to make sure
that all activity and projects has been successfully completed by offering services or product
related to the needs of consumers.
Additionally, reporting of all financial concepts is vital in order to attain all desired goal
within stipulated time (Jones, 2019). In other words, it can been said that reporting and
documentation of different works in company helps them to generate evidence of task organised
and can be used later.
CONCLUSION
From above discussed report, it can be concluded that human resources, marketing and
the financial development of company is vital in order to make sure that all objective and goal of
company will accomplished within stipulated time period. In relevance to this the major benefits
of financial function is that it helps business to make effective decision about budgeting & funds
as well as to control that for sustainable growth. In addition to this collaborative working
practices aid company to attain all desired goal and objective by taking and helping each other.

REFERENCE
Books & Journal
Alvarez, J. L. ed., 2016. The diffusion and consumption of business knowledge. Springer.
Brannen, M. Y. and Mughan, T. eds., 2016. Language in international business: Developing a
field. Springer.
Casson, M., 2016. The theory of international business: Economic models and methods.
Springer.
Dana, L. P., 2017. International entrepreneurship research: how it evolved and directions for the
future. International Journal of Entrepreneurship and Small Business, 30(4), pp.477-489.
Dymek, M. and Zackariasson, P. eds., 2016. The business of gamification: a critical analysis.
Taylor & Francis.
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods in business studies.
Cambridge University Press.
Jones, L., 2019. Introduction to business law. Oxford University Press, USA.
Luo, Y. and Tung, R.L., 2018. A general theory of springboard MNEs. Journal of International
Business Studies. 49(2). pp.129-152.
Maseland, R., Dow, D. and Steel, P., 2018. The Kogut and Singh national cultural distance
index: Time to start using it as a springboard rather than a crutch. Journal of International
Business Studies. 49(9). pp.1154-1166.
Titley, B. and Dolan, C., 2020. Complete Business Studies for Cambridge IGCSE® and O Level.
Oxford University Press-Children.