Exploring Apple's Marketing: An Introduction to Management Principles

This report provides an overview of Apple's marketing functions within the context of an introduction to management. It begins with a brief introduction of Apple, its business operations, and the concept of marketing. The report then delves into the marketing process, outlining the steps involved in identifying customer needs, selecting target markets, developing a marketing mix, and building customer relationships. It further explains the roles and accountabilities of marketing functions, including promotion, risk assessment, and quality control. The report also explores how marketing influences other departments within Apple, such as HR, research and development, and finance, highlighting the interdependencies and collaborations necessary for effective business operations. The conclusion emphasizes the importance of marketing in understanding consumer needs, providing value, and fostering long-term relationships to drive business growth and profitability.

Introduction to
Management

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Brief introduction of the company and the concept of marketing...............................................1
Marketing process........................................................................................................................2
Marketing functions.....................................................................................................................3
Marketing influences...................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing is a process; unit of institutions and activities for formulating, communicating,
delivering and interchanging offering that has value for target audiences, partners and society at
large. It indicates to the activities of an establishment to promote the buying and selling of goods
and commodities as well as services. It includes promotion, trade and distribution of products to
consumers or other businesses. The selected company for the completion of this report is Apple
which is an American multinational technology organisation (Anderson and et. al., 2018). This
firm was incorporated in 1976 and is headquartered in Cupertino, California, US. The aim of the
report is consider the information about the marketing function of the company and determine
how it works for the development of the company. The respective report will discuss about
marketing process, roles and accountabilities of marketing functions of the company. Moreover,
it will describe about marketing impacts over other departments of the establishment and how
marketing function interrelates with other divisions of the respective organisation.
MAIN BODY
Brief introduction of the company and the concept of marketing
Apple is an American multinational technology organisation which operates its business in
consumer electronics, media, artificial intelligence, cloud computing, digital distribution and
many more. This venture was incorporated in 1976 by Steve Jobs, Steve Wozniak and Ronald
Wayne. It is headquartered in Cupertino, California. US and sells consumer electronics,
computer software and online services etc. This firm operate globally with the help of its 511
retail stores across the world.
The marketing conception is the values which enterprise should analyse the demands of its
target audiences and then consider decision to provide satisfaction to those requirements and
necessities in effective manner in comparison to competitors. The marketing process consists in
monitoring the beginnings in the promotion, selection of target market, growth of the marketing
mix and management of marketing effectiveness. The management of respective venture follow
Hierarchical organisational structure and the workforce are united accordant to their particular
capabilities, experience and resources and are appropriate in form of creation and enlargement.
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Marketing process
It is a series of stages and phases that allow enterprises to identify customer issues analyse
market improvement options and design and formulate marketing materials to reach the required
and targeted customers. In marketing process, an organisation centres in the options that would
be benefited in the long time growth and development. Along with this, the establishment also
conduct effective market research in form of finding out consumers, competitors and partners in
the marketplace (Navarro-Miró and et. al., 2019). The first and foremost step of marketing
activity is to identify the requirements and desires of target audiences as per the demographic
factors such as age, income, gender, life style, living standards and ethnicity or geographical
location. Each segment independently evaluates and chooses target market section to continue
further. The second step is selection of consumer and most of the important phase of marketing
process. In Apple, with this phase, the management determine the consumer regarding particular
products. The administration focused on the analysis of the target marketplace in order to select
the final target clients. The process in which consumer with equal and similar need, attitude and
characteristics is divide to several units of entire marketing understanding marketing
segmentation. The organisation tries to administrate a clear and specific awareness in customer
bout its products and services.
The next stage is framing and formulating an incorporated marketing plan which delivers
high value. Marketing mix is understood like the 4P’s as: product, price, place and promotion.
Product states offering services and goods to the market (Hislop, Bosua and Helms, 2018). In
respective business organisation, product enlargement considers identifying a market needs or
demands, conceptualisation and formulation. Price indicates the cost which paid and offer by
target audiences to acquire and buy products. Place mention the areas where commodities and
goods are accessible to buy and taking the benefits of facilities of respective firm which are
offered by it. Promotion refers to the activity of creating awareness about the goods and services
of the establishment which are offered by it to fulfil the need of its targeted consumers. It can be
mentioned as communication, the efficiency by which enterprise that makes sure the sale of
goods to target clients. The fourth phase of this determination is to frame adequate and
appropriate relationships with consumer. In this phase, by offering products and services as per
consumers needs and demand, the venture trying to make effective relations with its target
customers. It will also assist in provide satisfaction to consumer and they also demonstrate their
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loyalty regarding the respective enterprise.Covering value form consumers is the final phase of
marketing activity. In this phase, the management of Apple manufacture high client equity by
providing total lifetime values of all of the venture’s existing and potential target consumers.
Marketing functions
It refers to the function which helps a company to identify and source possible successful
goods and products for the marketplace they operate in and publish them by differentiating them
from equivalent products. There are seven marketing function that are considered by each and
every enterprise with the purpose of growth and development of firm (Cameron and Rössler,
2018). Promotion is an important function of marketing which helps the respective firm by
improving demand and developing brand awareness. In Apple, the marketing function of the
company is responsible to listen to consumer needs, track trends and analyse competition,
searching for new marketing tools, managing marketing budgets and calculate the return of
investment of the organisation’s actions. Along with this, it also play an effective role in
explaining strategic marketing plans, conducting or organising promotion activities with the
purpose of creating awareness about the goods and services of respective establishment. Risk
assessment and quality control is also another function of marketing. With in it, they entail
looking at the variables that could influence the sale of the products and services and looking ar
how the commodities stands up towards the competition.
Marketing influences
Explain how marketing influences other departments
Marketing is basically employ the outcomes of determining short term and long term
needs of those who can pay for one-time or a stable flow of facility or goods placement.
Marketing impact other divisions by associating and supporting with other functions of
establishment so that the business of firm can run in effective manner. In Apple, the marketing
function impacts other departments by supporting them in form of organising advertisement and
executing investigation so that the firm can aware with the market trends and needs of customers.
With the help of production department can produce products and services accordant to target
audience’s demands, recruiting abilities workers and informing targeted people about facilities of
establishment. Along with this, it also influences other functions like HR division by do not
organising an effective promotion or offering notification about vacant position through its
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promotional channels. In addition to this, it also affects other business functions by providing
data about the market trends and modifications in customer needs and desires etc.
Explain how marketing interrelates to other departments in the chosen enterprise
Marketing is an appropriate function of a company like Apple, because it assists in
efficient operation of the firm by purchasing, trading and advertising products and facilities of a
company (Kamphuis, 2020). For executing its responsibilities and actions, it is also supported to
other divisions of the enterprise. The interrelation of marketing with other departments of Apple
is defined as under:
Marketing with human resource- Marketing division is effectively interrelate with HR function
in form of getting talented and knowledgeable employees for filling the vacant seats or positions
of marketing department. In addition to it, human resource function of this enterprise is also
appropriately associated with marketing department to promote and create awareness of hiring
process by utilising their promotional techniques (Kartikowati, Gimin and Sakdanur, 2018). So
that, they can recruit talented workers that make adequate and appropriate involvement in
operating the business of respective company.
Marketing with research and development- These both departments also have efficient relation
with each other like marketing function assist research division through utilising its promotional
techniques such as social media, internet, digital media and many more to perform research in
form of collecting data about consumers demands and needs. So that, the organisation can
manufactures products accordant to consumer needs and requirements and fulfilling the needs of
them by offering products and services as per their demand.
Marketing with finance- Finance function of Apple play an effective role through offering
support with statistical data about the cost for the goods and services ( Banfield, Kay and Royles,
2018). If marketing function is required anything like packaging designs logos and other then
finance function provide fund and finance for that. If the company do paid advertisement to
promote products of the respective firm, then finance division also support marketing function by
offering monetary value.
From the defined information, this has been summarised that marketing is a crucial activity
and procedure of selling, trading and publishing products and facilities of an establishment with
the purpose of providing satisfaction to targeted people’s needs and demands as well as gaining
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profit. It also play an effective role in making good relations with customer, improving sales and
profits of organisation as well as build an effective marketing position.
CONCLUSION
It has been determined from the mentioned data that he report underlines the concept of
marketing and marketing functions in context of Apple which consider a well development
hierarchical organisational structure. In addition to this, marketing activity is an effective tool
that is important to understand needs, demands and requirements of consumers. With the
assistance of this, the venture can effective tool and method its consumer, provide appropriate
services and frame a long term relationship with them to improve and develop their business
revenue and profits. Marketing functions are also essential or efficient and ongoing operation of
business firm. Marketing also form effect and build interrelation with of the function in respect
to supporting them so that the business operations and activities of company can be executed in
effective and efficient way.
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REFERENCES
Books & Journals
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Averina, T., Avdeeva, E. and Perevalova, O., 2018. Introduction of management innovations in
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Kamphuis, J.W., 2020. Introduction to coastal engineering and management (Vol. 48). World
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Buchbinder, S.B., Shanks, N.H. and Kite, B.J., 2019. Introduction to health care management.
Jones & Bartlett Learning.
Banfield, P., Kay, R. and Royles, D., 2018. Introduction to human resource management.
Oxford University Press.
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Apple Inc. 2020. [Online]. Available Through: <
https://money.cnn.com/quote/profile/profile.html?symb=AAPL>.
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Apple Organizational Structure: a brief overview. 2020. [Online]. Available Through: <
https://research-methodology.net/apple-organizational-structure-a-hierarchical-structure-that-
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