Management Functions, Business Forms, Marketing and HR Report

This report provides a comprehensive overview of management principles, encompassing various business forms and functions. It delves into the core aspects of management, including planning, organizing, staffing, directing, and controlling, and explores the interrelation of marketing with other business functions. The report highlights the significance of human resources (HR) in an organization, discussing its key roles and responsibilities. Furthermore, it examines the impact of organizational culture on business success, emphasizing the importance of a positive work environment and its influence on employee performance, innovation, and customer satisfaction. The report also provides examples of how different departments such as finance, sales and marketing, and research and development, work together to achieve company goals.

Introduction to management

Table of Contents
INTRODUCTION...........................................................................................................................3
1: Different forms and function of business................................................................................3
2: Management functions.............................................................................................................4
3: Interrelation of marketing with other business function..........................................................5
4: Role of HR...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Management states the procedure of planning, organizing, controlling and directing the activities
in the organization (Soni, 2020). Management involves in making a favourable environment for
the employees so that they can work efficiently with each other and attain the target of the
organization. This report describes different forms and function of the business apart from this it
defines the responsibilities of management function. It also refers the interlink of marketing
function with other departments of the organization, along with the role of HR has been
discussed in this report. This report elaborates the organizational culture and its impact on the
success of an organization.
1: Different forms and function of business
Business function is a procedure which ensures the effective and proper functioning of the
company and organization.
Sales and marketing
These two functions of any organization and company are responsible for promoting and
advertising of product. The aim of sales and marketing departments is to bring the product in the
hand of the potential customers (Gupta, 2020). This department is indulged in researching about
the market conditions and trends going on in the market, they keep an eye on their target
customers and acquire new customers along with this they look after the activities of their
competitors as well.
Example — Tesco has done intense marketing to promote its product & It has used market
penetration strategy with the help of sales and marketing department to expand their market
reach.
Finance
The main objective of finance department is to provide fund to all other departments. It is the
responsibility of finance department to control the wastage of money, apart from this, finance
department, look after the fulfilment of tax return on time and it works to maintain the financial
performance of the company. It is the duty of this department to control the usage of excess fund
in the promotion activities and paying high salary and incentives to the employees they try to
save the revenue and money of the company.

Example — Chanel is a luxurious company which deals in clothing, accessories and jewellery
for that it spend lavishly on promotional activities, so the finance department decide how to
structure the wealth of the company.
Human resources management
HR department is responsible for finding the right person for the right position. They try to hire
potential and skilled employees who can perform their job efficiently. They need to provide
proper training to the new and existing employees, so they give productive work. HR also look
for the low which made for the employees health and safety (Cosman, 2020). HR delivers the
objective of company to the workers and employees by conducting numerous meeting and
sessions. It is the responsibility of HR to resolve the conflicts if it takes place.
Research and Management
The major responsibilities of this department is to bring innovative techniques and technology in
the market, it makes the company different from its competitors. R&D is always tried to follow
the new trend of the market.
2: Management functions
The role of management is to make plan and policies for the organization to attain its pre-
determine goals. There are some management functions available which a company or an
organization uses to enhance its productivity.
Planning
It is the first and foremost function in any organization, as the name suggest it helps in
determining the actions in advance which the company is about to perform in the future.
Basically it helps the organization in deciding what to do, when to do, how to do, etc. planning is
essential for the accomplishment of targeted goal. It also looks after the proper utilization of
human resources if not management make plans to avoid such situations.
Organization
Organizing is the procedure of taking all the resources of the company together whether it is
physical, financial or HR, because an organized business or organization can achieve its pre-
determined target on time (Bhatia, 2020). It consists the determination of activities then dividing
such activities into the groups then duties get assigned to perform, after that analysis of activities
come into force by doing such an organization known as an organized and can focus on the
attainment of the goal.

Staffing
It is the process of hiring, selecting and recruiting the right candidate for the appropriate position
(Wolniak, 2020). As the name suggest it includes the procedure of recruitment, providing
training and development, and has concerned with the proper wages and incentives of the
employees. This is very crucial function of management as all the people are different from each
other, all have different skills, talent and knowledge so it depends on the organization how they
use their talent to achieve the goal of organization.
Directing
This function is engaged in giving leadership, guidance, motivation to the employees so that they
can perform their job efficiently to attain the desired goal of the company. Simply this function
states that management should direct the employees so that they can achieve their individual goal
as well.
Supervising
This function put emphasis that whatever work has been done by the employees it should
supervise by the senior management that they get the appropriate direction.
Controlling
As the name specify this function controls the activities and events, and try to accomplish them
on their pre-determined time. It sets standards for the performance of the employees, and also
measures them that did they perform as per the standards or not and actions as per the
performance.
3: Interrelation of marketing with other business function
Marketing and finance
The relation of these two department is very crucial for any company or organization as finance
department try to control the excess use of fund and money and on the other hand marketing
department needs lot of fund for the promotional activities. To avoid the usage of unnecessary
utilization of fund finance department make plan and policies. At the end the objectve of both the
department is attaining the goal of company and help the company or organization to achieve the
profit maximization.
Marketing and operations
These two departments are the backbone of any organization. Marketing department always try
to find out new potential customers for the company on the other hand operation department

engages in producing quality product which can satisfy the need and desires of the customers.
Marketing department helps the operation department in providing necessary information relates
to the new trend, perception of the customers as per the information operations departments
allocate the available resources and fulfil their goal.
Marketing and HR
Both the department of the organization have different perspective and point of view, as HR
department work for the internal resources and marketing look after the external sources and
matters of the company (Samson, 2020). The role of marketing department is to provide
information of the product to the community and customer whereas the HR department provide
relevant information to the employees and aware them about the plans and expectations of the
company. Both the departments are dependent on each other.
Marketing and research & development
This two departments are the weapon of any company organization as the work of both the
departments are similar in nature, both work in finding out the new trend and focus on needs of
the customer. Both the department tries to bring new and innovative product in the market to
reduce the competition and rule the market.
4: Role of HR
The major role of HR is to attract the candidate toward the organization by providing them a
perfect job description and find out that do they have all the necessary qualities which the
company or organization is looking for (Singh, 2020). Selection of the correct candidate is based
on the eligibility, knowledge and skill of the candidate. After selecting the right candidate it is
the duty of HR to provide them proper training which helps them to enhance their productivity
and efficiency. If the employee perform well it is the responsibility of HR to give them
performance appraisal, it will increase the enthusiasm of the employees, and they will put more
emphasis on their work.
Organizational culture
It refers the group of values, ethics, traits and practises which provide guidance to all the
employees and team-mates to improve their performance.
Positive impact of organizational culture on the organization
A positive and strong culture put positive impact on the business, because when the business
have healthy work culture among employees it shows that employees are satisfied with their job

and it can be seen in their work that they focus on productive work. Even a good organization
culture leads innovation which makes the organization different from its competition. It will also
boost the moral of the employee they will feel proud in working with the reputed organization, it
will deduct the absenteeism and employee turnover in result, customer services and satisfaction
will get increased.
CONCLUSION
After analysing this report it can be concluded that this report give detail information about the
management apart from this the various types of business functions have been explained in this
report. This repost shows how marketing department works with others departments to attain the
goal of the business apart from this various managerial functions have been defined and the
positive impact of organizational culture on business has elaborated in this report.

REFERENCES
Books and journals:
Bhatia and et.al, 2020. Marketing and HR Innovation in Business. International Journal of
Innovations in Business.1(1).pp.12-39.
Cosman, A., 2020. The Impact of Managerial Activities on the Effectiveness and Efficiency of
the Public Institution. Ovidius University Annals, Economic Sciences
Series.20(1).pp.586-591.
Gupta, P., 2020. Marketing, Advertising or Promotions: A Strategic Planning. Journal of
Accounting, Finance & Marketing Technology.1(1).pp.8-13.
Samson and et.al, 2020. Management. Cengage AU.
Singh and et.al, 2020. The Role of HR Directors in Multinational and Domestic Enterprises.
Soni, V.D., 2020. Importance and Strategic Planning of Team Management. International
Journal of Innovative Research in Technology.7(2).pp.47-50.
Wolniak, R., 2020. Main functions of operation management. Production Engineering
Archives, 26(1), pp.11-14.
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