Introduction to Marketing: Report on Marketing Strategies and Mix

This report delves into the core concepts of marketing, beginning with an introduction that defines marketing and its significance. The main body explores the marketing mix, detailing the 7Ps (Product, Price, Place, Promotion, People, Physical Evidence, and Processes) and their role in creating custo...Read More

Introduction to marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
MARKETING MIX.....................................................................................................................3
MARKETING AUDIT................................................................................................................5
MARKETING TECHNIQUES...................................................................................................6
IMPACT OF DIGITAL MARKETING .....................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is said to be that tool which will help the organization to overcome the challenges and
will take their products and services into the customers. Marketing is said to be an essential
factor in almost all the organizations and it serves to be a major boon to the companies in order
to win their pace in this marketing race (Kotler, 2021). There are different aspects that are
associated with marketing and the finest aspects are said to be incorporated in the organizations
in order to cope up with the unhealthy circumstances and the competitive spirit that is given by
other companies. The entire report deals with the marketing as well as the marketing strategies
that are incorporated in every organization such that every factor in detail will help to understand
the essence of marketing.
MAIN BODY
MARKETING MIX
Marketing mix can be said as the set of activities which aid a business for creating better
communication, offers and the name of the brand among the customers. The purpose of
marketing is to increase the market share of the company with various methods. Marketing in an
organization has different researching companies that helps the company to research the different
market function which helps the company to connect with the marketer by utilization of the
information. There seems to be a sense of enormous marketing in almost all the sectors track
from retail link to the automobile industries. Whatever be the sector there seems to be a heavy
competition that is revolving in and around the world. When there is a marketing spirit above all
the circumstances then every organization is picking up better marketing practice that will
enhance their trade. Marketing mix is considered to be a major boon aspect to every organization
where one can understand the prospects that are related with internal as well as the external kind
of facilities that are to be facilitated in the best possible way which will incorporate the spirit of
marketing (Deepak and Jeyakumar, 2019). The marketing mix is of two models which is a7p as
well as the 4p model. It is being chosen by different companies upon their circumstances of
delivering the product as well as the services. The 7 p and 4p marketing mix are said to be
playing a major role where different aspects are elaborated in the form they are to be. the
different 7Ps are as follows:
Product:

Product is considered to be the major and the finest aspect of the company. Every service
the company provides is entirely based on the product marketing. Every company has to take
their product into the customers and therefore the required marketing. Product is said to be more
of a quality carrying thing that is mostly preferred by the public. Therefore, every company will
have to aim at developing products that are of the finest quality which will easily be incorporated
into the crowd and then there can be enormous sales that are related to it.
Price mix:
Price is every customer’s first choice and the one product determining aspect that every
customer usually does. price is of major concern and there seems to be a stipulated price for
every article in the retailing industry or that might be an automobile industry. Whatever kind of
industry the company is operating there seems to be a competitive spirit that is involved with the
pricing strategy. The making of a product is simulated and is incorporated with finance qualities
and that will determine the price. There cannot be a variant that is available with respect to think
that of low quality with the high price range. Therefore, in order to meet the customer
requirements the company will have to struggle and maintaining the price of the product which
will for the determine their sales (Schwartz and Woloshin, 2019).
Place mix:
Products and services are on the one hand whereas place and availability carries the other
and duties. organizational development majorly focuses upon the distribution as well as their
availability. They cannot operate in remote areas where there is less crowd such that their sales
get affected. Therefore, place determine the factor of possibility and will impact the growth of
the company. The company will have to evolve and to elaborate in terms of meeting more people
either through online or offline mode. When a company is operating upon online more there will
not be any impact upon the place of distribution whereas when it is only available in the physical
stores it will have to focus upon the right place to capture the customers where they can increase
the customer base.
Promotion mix:
Promotion will and marketing into another level. When a product is being promoted in
the best way possible with all the possible mediums that are incorporated by the company then it
has a scope of reaching more audience in remote areas. There seems to be different modes of
communication and there are different digital platforms where the products can be collaborated.

Through advertisements and social-media the company will have to utilise the tools and meeting
more people and introducing that products to them.
People mix:
Whatever product the company is operating and is introducing into the market its major
concern is to meet people. According to the mindset of the people the company will have to
develop and design things in order to meet the expectations and satisfy their needs. It is not until
when the need of the customer is satisfied then the customer brings in more sales into the
company. Therefore, first it is mandatory to identify the needs of people and therefore
proceeding with the particular product will be on their helpful aspect to the organization (Appel
and et.al, 2020).
Physical Evidence :
Physical presence is said to be the one of the finest quality and that can only be done
when people speak about the product and terms. When a product is capturing more sales then it
is easily incorporated into the customers and therefore it can easily spread through various
communities with the scope of maintaining its space. Its physical presence is said to be around
the globe only when people recognise it to be the best product. Therefore, the organization will
have to focus upon maintaining the physical presence of the product in order to increase the
scope of company.
MARKETING AUDIT
Marketing audit is the systematic comprehension of the company's marketing
environment with the help of independent and periodical examination. Marketing audit takes the
help of strategies and activities for determination of the opportunities and areas. Such an audit at
its conclusion gives the company recommendations for improving its marketing performance.
Marketing audit contains certain components for covering the aspects of its purpose. With the
help of SWOT analysis marketing audit can be taken out because usage of marketing will easily
promote the competitive spirit of a particular organization or a business. It is first mandatory to
analyse the internal as well as the external aspects of the reason as they are to be dealt with. After
analysing this particular causes as well as the factors then the strategies can be adopted in order
to cope up with the circumstances. The one more that is useful in this aspect is the heat SWOT
analysis to determine the internal aspects of the company. The SWOT analysis stands for
strengths, weaknesses, opportunities and threats they are as follows:

Strengths:
These are said to be those that will make the company stand in the marketing graceful
stop there are different kinds of strengths and the supports that are offered to an organization.
Sometimes may be the strength will also lie in the government policies as well as the support
they offer as well as the customer base. There are different factors that the company will
incorporate into action while tackling with things.
Weaknesses: every company will deal with a set of weaknesses that will have to be corrected
and will have to be analysed at regular intervals. Weaknesses will further be multiplied and will
impact the company. Therefore, the organization will probably monitor every aspect and will
also apply the formulas to tackle with it.
Opportunities: based on the amount of trade and maintaining the quality of products and
services there will be different opportunities that are driven for the organization. These
opportunities will have to be filtered and will have to be taken into right way possible to grow
more in the market.
Threats: threats of the clauses that will leave the company with issues. Depending upon the
market is it seem to be different competitive threats that a company will have to face. Therefore,
while developing the aspects of internal organization the analysis of thread will have to be
tackled about.
MARKETING TECHNIQUES
A marketing technique or strategy is the plan of a business which helps it in reaching the
consumers prospectives and eventually turning them into customers of the products and services
of this company. The aim of any marketing technique is to achieve expansion of its business.
Ansoff growth matrix is said to be one of the finest Matrix which will help in the expansion of
the organization. There are different strategies that are involved in Ansoff growth matrix which
are as follows:
Market penetration: market penetration is said to be one of the finest aspects of every company
where they deal with the number of sales. With this strategy their company can focus upon the
sales and deals which will bring growth to the company.
Product development: with the product development strategy the company. Companies focus
on bringing out the new products with their manufacturing. When new products are being
introduced into the market then there can be a new phase of development for the company.

Market development: market development is when the company focuses upon using strategies
to penetrate into people and that will bring about good sales to the company. For this the
organizations focus upon highlighting the strategies of going into people through promotions as
well as through advertisements.
Diversification: in order to achieve diversification for the company will have to research about
the companies that are competing in the market race and analysing its position to introduce new
products such that its position in the marketing race can be improved. With this the company can
be diversified.
IMPACT OF DIGITAL MARKETING
Digital marketing is considered to be a major tool that will enhance the company in all
the prospect. When a company is dealing with certain services and the products and their
development the digital marketing will help the company to stand firm with the aspects of
communicating with their customers. Customers are said to be immense and there are many
ways to reach them. Technology is developed at a rapid pace and there are people in the remote
areas which are getting connected with the companies through tools like digital marketing and
social media marketing. The segmentation of the digital marketing can be done with the help of
DMU which abbreviates as decision-making unit. This strategy is more relevant when used for
the marketing purpose of business to business. It basically consists of a team of people which are
present in the organization for making the decisions related to purchasing of the products and
services required to the business. Digital marketing is said to be of different forms and there are
many kinds of tools which are used by many companies example email marketing, social media
marketing, content marketing etc. In this era every company is using the email marketing tool to
be connected with different prospect. When customer purchases items with regards to
organizations then the organization will collect the data as well as a email id that are required for
them back from the customers such that they can update them with their offers as well as their
new products. Content marketing is said to be one of the major factors that is in demand. There
seems to be a great pace for content marketing (Chaffey and Smith, 2017). Through different in
infographics people are also depicting the products that will attract the eye of the customers.
With the aspects of digital marketing that same to be major advantages for the company. The
customer base camp be increased by the digital marketing aspects and also the employment can
be made. With the pace that digital marketing is ruling with there can be a lot of employment

opportunities that can be created which will in turn bring the company to every next level of its
operations.
CONCLUSION
The report comes to the conclusion upon highlighting the facts of marketing. With this report one
can easily understand the essence of marketing mix and the different 7Ps that are involved in the
marketing mix. The importance of product, price and promotion are depicted in the report which
helps the user to understand its feasibility for any organization. The digital marketing is
explained in a more prominent way where the different digital marketing tools that are being
employed by companies is put forth. The Ansoff growth matrix is also being discussed with the
different for strategies that are included in the matrix. There is certain impact and demand that is
obtained by the SWOT analysis to the company is therefore it is also being put forth in the
report.

REFERENCES
Books and journals
Kotler, 2021. Marketing 4.0 do tradicional ao digital.
Deepak and Jeyakumar, 2019. Marketing management. Educreation Publishing.
Schwartz and Woloshin, 2019. Medical marketing in the United States, 1997-2016. Jama.
321(1). pp.80-96.
Appel and et.al, 2020. The future of social media in marketing. Journal of the Academy of
Marketing Science. 48(1). pp.79-95.
Chaffey and Smith, 2017. Digital marketing excellence: planning, optimizing and integrating
online marketing. Taylor & Francis.
Online
Marketing: [Online]. Available through: < Marketing Mix Definition (investopedia.com)>
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