Faculty of Design: M&S Promotion Analysis for Business Studies FY021

This report provides an analysis of the promotional strategies employed by Marks and Spencer (M&S). It begins with an introduction to the role of promotion within the 4Ps of the marketing mix, emphasizing its significance for companies in promoting their products and services. The report highlights M&S's effective promotional activities, particularly its use of digital marketing tools and its impact on the company's performance in the UK retail industry. It also discusses the company's focus on modern promotional strategies, including TV advertising, social media, and the use of popular personalities for brand promotion. The conclusion summarizes that M&S's effective promotional strategies, including active management of social media and the ability to attract customers, have contributed to the company's large market share. The report also includes references to relevant academic literature.

PROMOTION
INTRODUCTION
This poster has based on promotion aspect of the Marks and Spencer (M&S). In the 4Ps of marketing mix strategy,
promotion is one of the major elements. This element of marketing mix gives opportunity to company for promoting their
products and services at the large scale. Some major marketing tactics also has mentioned in this poster which this
company uses in its promotional activities.
PROMOTION
Marks and spencer (M&S) has gained very large market share in retail industry of the United Kingdom, with the support of
it extra-ordinary promotional activities. Mainly marketing team of the company is responsible to conduct these all activities
to promote company’s products and services at the large scale. Currently marketing team of company is taking huge
advantage from digital marketing tool. Nowadays digital marketing plays very great role to this company which is
contributing in increasing its all over performance. Top-level management of M&S believes is using modern and latest
promotional strategies in their daily operations. This mind-set of existing management day by day increasing productivity
of the company in international retail industry.
Currently promotion is one of the major functions for a business or
company. The management M&S has highly focused on its
promotion aspect. It has given special instructions to their
marketing department for using different ways in promotional
processes. For example; TV advertising, newspaper, holdings,
banners, social media, sponsorship etc. On the other side, many
times marketing team of company has hired some popular
personalities also for promoting own brand at the large scale. These
personalities are plays very great role in promotional activities of
company (Bi, Teo and Yao, 2020). Currently marketing team of
company is too actively managing official social media pages or
handles of company on different social media platforms, like;
Facebook, Instagram and Twitter etc. Existing promotional
activities of M&S are very productive, because this company
enables to attract lots of new customers towards brand through its
CONCLUSION
It can be concluded that promotion element of
marketing mix strategy is playing very productive
role to the Marks and Spencer. Currently the
company is able to gain large market share in the
UK’s retail industry with the support of its effective
promotional activities.
REFERENCES
Bi, S., Teo, C. P. and Yao, D., 2020. Promotion Design with Path Dependent Network Effects. Available at SSRN 3546460.