Analysis of Tourism Industry Trends and Future Prospects

This report provides an in-depth analysis of the tourism industry, addressing key aspects such as destination attractions, including Disneyland and Walt Disney World, and reasons for avoiding certain countries. It applies Plog's continuum to identify personality characteristics of tourists visiting popular and less popular destinations, exploring how 'off the beaten track' locations can leverage their image. Furthermore, the report forecasts future opportunities and challenges within the tourism sector, considering changing tourist preferences and demographic shifts, such as the increasing influence of senior citizens and baby boomers. The assignment draws on research to support its analysis, offering insights into the dynamic and evolving nature of the global tourism landscape.

Introduction to Tourism 0
Title: Introduction to Tourism
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Introduction to Tourism 1
Executive Summary
The future of tourism industry has a wide range of opportunities and challenges for the entire
industry. The tourism industry is going to visit a huge transformation which will be seen in the
popular places and also in the tourist of different places. Till today the Plog model is used for
marketers to make strategies for attracting more tourists. But with the changing time there will an
emergence of new models which will help better in controlling the changes of tourism industry
or will help in adopting the changes in a more effective manner. This assignment helps in
understanding the type of tourist and helps in foreseeing the challenges and opportunities of the
tourism industry.

Introduction to Tourism 2
Contents
Introduction......................................................................................................................................2
Attractions of Disneyland & Walt Disney World............................................................................3
Reasons to Avoid Some Countries..................................................................................................3
Personalities that will Visit Disneyland & Walt Disney World......................................................4
The Advantages of “Off the Beat Places”.......................................................................................5
Opportunities & Challenges in Tourism Industry...........................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................6

Introduction to Tourism 3
Introduction
Tourism is a leisure activity which is performed by people who enjoys it. Travelling for
the purpose of enjoyment or for relaxing is approached by different people in a different manner.
The selection of place is the biggest and the main criteria which explains what type of a tourist is
that person. People who want to have fun and do some family activities together will definitely
go to a place which will offer that, while people wanting a peaceful but adventurous time will opt
for a place which will provide them with that. The world of tourism is changing and will change
furthermore with time.
Attractions of Disneyland & Walt Disney World
Disneyland and Walt Disney World are destination which caters to a lot of tourists
throughout the year. These places are very popular among children, teenagers and parents. The
high attraction of these places is their live animated world which these places offer in the form of
theme parks, castles, resorts and many other activities. The parks have some of the scariest and
magnificent rides for each age group (Kim, Hyo-Jung & Si-Joong KIm, 2012). These parks
successfully create the magical world of fairy tales which every child listens to during their
childhood. It’s a popular place amongst tourists and it’s increasing in huge number every year.
The similarity between these places is there many rides like the small world, peter pan flight,
Space Mountains, pirates of the Caribbean and many other rides. Both these places have theme
parks which are based on Disney movies and stories. These places have a magical kingdom
which is also very similar. All these fascinating things which both these places offer makes them
popular amongst people and one of the most visited places in the world. These places offer the
tourists with a fascinating world which fills the tourists with excitement and enthusiasm. All
these attributes about these places makes them popular amongst people (Brownell, 2008).

Introduction to Tourism 4
Reasons to Avoid Some Countries
All countries do not have the same security levels like the most developed countries of
the world. There are places where the crime rates are huge and thus these places do not have very
high rates of tourists, due to their bad reputation amongst the people. Places like Mexico, Haiti,
Columbia and many more are some of the dangerous places in the world. It is due to the high
rates of robbery, kidnapping, murders and many other dangerous crimes. Tourist travel to a place
to create happy memories with their friends and family (Wörndl, Hefele & Herzog, 2017). But
there are places which have to be avoided due to their bad reputation. There are also many places
which have a very strong political influence which creates problems for foreign people and such
places have to be definitely avoided. Some places like Iraq, Iran and many places in Saudi
Arabia have some weird rules and people have been made captive for them. The popular movie
“Argo” is a very popular example of tourist stuck in a foreign land. These places can be visited
only by jeopardizing one’s life. This is due to these reasons which makes these places very
unpopular amongst tourists. These places also does not fulfill the needs and desires of major
tourists around the world (Pan, 2010).
Personalities that will Visit Disneyland & Walt Disney World
According to the Plog model, the people who will visit Disneyland and Walt Disney
World belong to the dependables category. These people are less adventurous, they like family
trips and for them travelling means relaxation and spending quality time with family and friends.
All these are the possible traits which are needed by a person to visit places like the Disneyland
and Walt Disney World which are popular family spot (Barry, 2016). According to Plog,
dependables are people who go on short vacations and spend only a specified amount of money
on their travelling. The Dependables are nothing like the venturers who like adventurous stuff

Introduction to Tourism 5
and spend a lot of money on their travelling trip. All places cannot cater to the needs and wants
of the dependables. Like the market have various segments of people, the tourist also has various
segments, which also describes the places which the dependables and the venturers visit. The
dependables do not look for new places or new activities which require some risk and a lot of
courage. The dependables main priority is their time with their friends and family. The
Disneyland and Walt Disney World are the most popular family vacation spot and during
festivals these places are even more crowded (Neuts, Romao, Nijkamp & van Leeuwen, 2013).
The Advantages of “Off the Beat Places”
According to Plog, places which are not that popular amongst people and the world still
knows very little about them are places which will be visited mostly by people who belong to the
category of venturers. The venturers like to explore a new place before anybody else. They like
the mystery which is attached to a place. They are explorers who have the tendency to learn from
their travelling experience, that’s why they like going to places which are very less popular
amongst people (Bassett, 2013). There are tourists who look for peaceful places which are less
popular amongst people. These places should use these techniques for tourists who are looking
for a less crowded and peaceful vacation. Today, every popular place is jam packed with people,
which also ruins many people vacations and holidays. The places that are avoided should
publicize their traits which are related to relaxing holidays and also the chance to explore a new
place along with many different qualities that are still unknown and undiscovered. The places
should also tell the world about their distinctive cultural heritage. There are many places which
were initially considered as off the beat places, but today are very prominent amongst people for
example Bali and Indonesia (Bhosale, 2015).

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Opportunities & Challenges in Tourism Industry
According to Plog, the various popular and unpopular places amongst people can witness
a change in the level of people visiting these places. A popular place can witness a downfall in
the percentage of tourists visiting it and an unpopular place can get a high percentage of tourists.
According to Plog, all these changes happen with the change in time. This is the future of the
tourism industry. This highlights the various opportunities and challenges which the tourism
industry will face with the changing time (Nicholls, 2013). The opportunities are arising for less
popular places as in todays’ world be it an allocentric tourist or pscyhocentric tourist, everyone
wants a peaceful and clean environment for their holidays. Places which have been unpopular
have witnessed a steady rise in their tourist percentage. The challenges are for the places which
have got over crowded in the past few years and are unable to fulfill the rise in the demands of
the people. This is the perfect case of a rise in demand, but there is a shortage of supply. With the
changing time the demand will increase more, but the supply will not be fulfilled and this will be
the main downfall of such places (Le, 2017).
Conclusion
The tourism industry is going through a change. Not only does the people’s choice of
place is changing, but there are demographic changes in the tourism industry too. The biggest
change is being witnessed in the tourism industry that is currently very low but in the next few
years it will be more prominent. There is a high percentage of tourists who belong to the
category of senior citizen and the baby boomers. This change has forced the tourism industry to
bring changes by focusing their strategies on the senior citizen too. The baby boomers are the
people who belong to the venturers category, these people like experimenting with their lives and
have huge wealth which they want to spend on new and adventurous experience.

Introduction to Tourism 7
References
Barry, K. (2016). Diagramming: A creative methodology for tourist studies. Tourist Studies.
Bassett, J. (2013). “Everyone a Tourist”. Places Journal, (2013).
Bhosale, R. (2015). Entrepreneurial Training & Development in Tourist Places. Atithya: A
Journal Of Hospitality, 1(2).
Brownell, J. (2008). A Commentary on “Leading Change with the 5-P Model: `Complexing' the
Swan and Dolphin Hotels at Walt Disney World”. Cornell Hospitality Quarterly, 49(2),
206-210.
Kim, Hyo-Jung, & Si-Joong KIm. (2012). Impact of Daejeon ppuri park tourist attraction
selection attribute on tourist satisfaction and behavioral intentions: Image of tourist
attraction as a moderated effect. Journal Of The Economic Geographical Society Of
Korea, 15(4), 735-751.
Le, A. (2017). Trump’s presidency: the future of American tourism industry. Journal Of
Tourism Futures, 3(1), 8-12.
Neuts, B., Romao, J., Nijkamp, P., & van Leeuwen, E. (2013). Digital Destinations in the Tourist
Sector: A Path Model for the Impact of E-Services on Tourist Expenditures in
Amsterdam. SSRN Electronic Journal.
Nicholls, S. (2013). Not So Different After All: Tourism Industry Members' Opinions Regarding
Recent and Future Tourism Issues. Tourism Analysis, 18(6), 731-735.
Pan, S. (2010). Media strategies for marketing places in crisis. Improving the images of cities,
countries, and tourist destinations. Current Issues In Tourism, 13(2), 195-198.

Introduction to Tourism 8
Wörndl, W., Hefele, A., & Herzog, D. (2017). Recommending a sequence of interesting places
for tourist trips. Information Technology & Tourism, 17(1), 31-54.