Strategic Analysis of Inverroche Gin: Resources and Capabilities

This report provides a strategic analysis of Inverroche Gin, focusing on its resources and capabilities within the competitive gin market. The analysis employs the VRIO framework to evaluate the value, rarity, imitability, and organization of Inverroche's resources, identifying factors contributing to its sustainable competitive advantage. Furthermore, the report utilizes a value chain analysis to examine the primary and support activities that contribute to Inverroche Gin's operations, including inbound logistics, operations, outbound logistics, marketing and sales, and services. The report highlights the company's strengths, such as its unique product and skilled employees, while also pointing out areas for improvement, particularly in outbound logistics and marketing strategies. Ultimately, the report offers insights into Inverroche Gin's market position and provides recommendations for enhancing its competitive advantage in the evolving market.