This MBA report investigates the relationship between big data and digital marketing. The report begins with an introduction to the concepts of big data and digital marketing, highlighting the shift from traditional marketing methods. It explores the ways in which companies utilize big data in their marketing activities, identifying issues in traditional marketing and analyzing the impact of big data on digital marketing. The report examines the challenges and costs associated with big data implementation, as well as the future trends in the field. The research methodology section outlines the philosophical approach, research design, data collection methods, and ethical considerations. The findings and analysis section presents qualitative analysis of the data, followed by conclusions and recommendations for enhancing the utilization of big data in digital marketing. The report emphasizes the importance of understanding the impact of digital marketing and big data for the future business growth.
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