Investigating Specialist Practices: Brochure Design for Hospitality

This project investigates specialist practices in hospitality brochure design, focusing on branding and tourism. The research begins with an introduction to the career pathway, emphasizing branding within the hospitality industry, and the creation of tourism brochures. It includes a mind map illustrating the strategy, design, and marketing aspects. Primary research involves mood boards and image annotations, while secondary research explores various brochure design examples. The statement of intent outlines the project's objectives, focusing on creating marketing strategies for hospitality organizations, and the importance of design themes. Artist research analyzes the work of John Kenward. The evaluation section reflects on the use of mind maps and mood boards, challenges faced, and the impact of research on the final design outcome. References include books, journals, and online resources.

Investigation Specialist
Practices

TABLE OF CONTENTS
HOSPITALITY - BRANDING - TOURISM BROSHURE DESIGN............................................3
INTRODUCTION...........................................................................................................................3
Mind map pathway......................................................................................................................3
Mood Board Primary Research Images......................................................................................4
Annotation...................................................................................................................................5
Secondary research......................................................................................................................6
Statement of intent......................................................................................................................8
Artist research analysis...............................................................................................................9
Evaluation...................................................................................................................................9
REFERENCES..............................................................................................................................11

HOSPITALITY - BRANDING - TOURISM BROSHURE DESIGN
INTRODUCTION
This is the research which is considered to be the one that helps in the deciding the career
pathway in a specialism. It is also considered to be the presentation of the beauties which is
helpful for the creation of brochure for tourism. For this the career pathway is going to select the
hospitality as the career pathway in which the branding would be the key speciality. For this
research the creation of the brochure design for tourisms is going to be considered to be the
important practices in development of the career in branding for hospitality industry.
Mind map pathway
Hospitality
- Branding
- Tourism
BROSHUR
Value
Strategy Design
Marketing
Trust
Identity Logo
Advertising

Mood Board Primary Research Images

Annotation
The success of this technique which has been used for the composition of the career path is
very effective as it is able to analyse the effectiveness of how to provide effective tourism
brochure with the means of element from the mind map (Lubis, 2022). The use of artist is
considered to be very useful for me to analyse the ways in which I can influence my work. In this
project the annotations need to be used in a way that it able to provide the technique that provide
the idea that helps in the creation of the brochures.
Annotation example
From this image it can be explained that this brochure contains all the key elements
which are required for the branding of a hospitality organization. It is able to show the identity in
the form of royal hotel which is also reflected in the logo that has been created. The design of
this is considered to be very effective for the use of creation of this brochure that allows me to
develop the brochure. It is also able to develop value from the management of the hospitality of
the organization.
Secondary research
In this section the images are related to the different types of designs that are related to how the
brochure of a hospitality sector can be prepared. These images show how the beautiful
representation of the hotels are very helpful for the brochures to be very useful and effective in
the understanding of the ways in which they are presented and prepared.

Theme images shows how through attractive images the business are able to brand their
organization in the form of brochure and attract the customers in order to be able to generate the
growth that is essential and effective (How to Make a Hotel Brochure, 2021)
Statement of intent
In this project the research and investigation is on the different styles of branding the brochure
for the logo in order to create new marketing strategies for hospitality organization. It can be said
as the factor that is helpful for the creation of the development of hotel brochures which attract
the customers and gives them an artistic overview of how the hospitality industry is providing
them. In the hospitality sector the challenges which are faced by the organization are related to
the preparation of the design which needs to be created by following a specific theme that is
necessary in the creation of the brochure. It can be said that the creation of this statement has
been identified as the factor which is helpful for the growth of the organization (Sodiq, Budiman
and Hidayat, 2021). It can be also said that management of the hospitality industry is responsible
for the creation of designs which provide them the key practices that are responsible for the
management of eth organization operations.
The lamination of surfacing is also considered to be the key solution that are required for
the creation of the organization commercial application that help the society to the develop the
quality in the operations of leading choice that is brought by the leading hospitality organization.

It can be said that the architects, designers, managers, and owners all are responsible for the
creation of the art in the brochure. The branding in the organization is also very helpful for the o
organization.
Artist research analysis
The artist for this art is John Kenward which is a self-taught artist which has come up from a
very rural background of Ontario, Canada. This art has been known for its power of the
imagination and dreams. This artist is one of the most creative artist in the modern century. The
art of this artist are known for establishment of the standards that bring the paintings. The
determination of the passion of the artist can be seen perfectly in its paintings.
Evaluation
How did the mind maps and mood boards help you to develop your ideas?
Mind maps are considered to be the tool which are said to be very useful for the purpose
of visual stimulation of alongside that is the though process for the idea that help the brain in the
processing the correct information quicker. It helps in drawing of more creative association to
your ideas. They have been said to have a very strong and effective impact on the overall subject

of the career and helps in creating a relative thinking for helping the individuals for the
development of the new connections between ideas (Tedesco, Montacchini and Insinna, 2022). It
is also useful for the problems that allow them to be solved.
What part of this project if any did not work well for you?
The part of the project in which I had to select an artist for the showing the investigation
on the art was the point which did not go well. This was due to the lack of knowledge on artists
and also the lack of availability of the resources for creating an artwork. It was the part that
required specific skills which are not possess by everyone. In this subject of branding for
hospitality brochure the key idea is to reflect the artistic for of image in the interpretation of the
images which require responses.
How did the research and investigation affect your final design outcome?
The research was able to gain the final outcome with the help of development of the primary and
secondary research it was the research in which it was able to develop images that had relevance
(Rodríguez-Algeciras and et.al., 2020). to the topic of the project and was able to made the
developers of brochure understand the importance of the key practices in the branding and
hospitality through development of the brochure. all the element of the mind map was created
and discussed in this project for the analysation of their key aspects of performance.

REFERENCES
Books and Journals
Lubis, Y.S., 2022. Marketing Communications Public Relations of the Culture and Tourism
Office Regarding Momong Beach Tourism Destinations Brochure. Journal of Social
Political Communication And Culture. 1(1). pp.34-44.
Sodiq, J., Budiman, T.C.S. and Hidayat, N., 2021. Translation techniques in translating cultural
issues in the Indonesian religious tourism brochure in Semarang City. International
Journal of Research in Education. 1(1).
Tedesco, S., Montacchini, E. and Insinna, L., 2022. Experimenting with New Ways of Circular
and Participatory Design: The Case Study of a Traditional Sicilian Architecture
Transformed for Experiential Tourism. Sustainability. 14(3). p.1360.
Rodríguez-Algeciras, J., and et.al., 2020. Tourism-related climate information for adjusted and
responsible planning in the tourism industry in Barcelona, Spain. Theoretical and Applied
Climatology. 142(3). pp.1003-1014.
Online
How to Make a Hotel Brochure, 2021. (Online)Available Through:
https://design.tutsplus.com/tutorials/how-to-make-a-hotel-brochure--cms-37949.