This marketing dissertation investigates the attitude of Nepali consumers towards organic food products in Denmark. The research addresses the remarkable growth of the organic food industry globally and specifically in Denmark, highlighting the lack of existing literature on Nepali consumers' attitudes. The study aims to examine the influence of ethnicity on consumer behavior, considering demographic factors, personal identities, and price sensitivity. The dissertation employs a single research design using surveys and statistical analysis to gather data on consumer attitudes and preferences. The findings reveal the significance of ethnicity in shaping consumer attitudes towards organic food. The report includes a literature review, methodological discussion, empirical data analysis, and concluding reflections on the research, providing recommendations and identifying limitations for future research. The study also explores the market dynamics and the potential for trade relationships with Nepal, offering valuable insights for organic food companies in Denmark.
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