Comprehensive Investigation: Decline of the London Curry Industry

This report presents an in-depth investigation into the decline of the London curry industry, examining the various factors contributing to its challenges. The study explores the background of the industry, its economic impact, and the issues it faces, such as staff shortages, high taxes, and increased market competition. The research delves into the literature review, research methodology, and data analysis to identify the core reasons behind the decline. The report also considers the impact of Brexit, immigration policies, and economic costs on the industry's performance. The structure of the report includes an introduction, literature review, methodology, data analysis, and conclusion, providing a comprehensive overview of the subject. The research aims to uncover the critical issues and propose suggestions for the industry's recovery and sustainability. The report also investigates the impact of social media, changing consumer preferences, and the need for menu innovation. The findings are supported by various sources, including academic papers and industry reports. The goal is to provide a detailed analysis of the challenges and potential solutions for the London curry industry.

An investigation on the decline
of London Curry Industry

TABLE OF CONTENTS
TITLE OF DISSERTATION...........................................................................................................3
“An investigation on the decline of London Curry Industry”..........................................................3
CHAPTER 1 – INTRODUCTION..................................................................................................3
1.1 Background of the study...................................................................................................3
1.2 Research Propose .............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Literature review..............................................................................................................6
CHAPTER 3 – RESEARCH METHODOLOGY ........................................................................14
Introduction .........................................................................................................................14
CHAPTER 4: DATA ANALYSIS................................................................................................20
4.1 Introduction....................................................................................................................20
4.2 Data Analysis..................................................................................................................20
4.3 Summary.........................................................................................................................29
CHAPTER 5 - CONCLUSION AND RECOMMENDATION....................................................31
REFERENCES..............................................................................................................................33
APPENDIX....................................................................................................................................36

TITLE OF DISSERTATION
“An investigation on the decline of London Curry Industry”
CHAPTER 1 – INTRODUCTION
1.1 Background of the study
The curry has become an important element within British culture but still it is facing a
lot of issue and crisis situation currently. The London curry industry is estimated to attract
around 2.5 million customers every week, the industry generate more than £4 billion annually to
the national economy. The industry is currently facing problem due to various factors such as
shortage of staff, chef, high taxes and increased competition in the market. The studies also
identified that the curry industry is suffering from various other elements or issues such as lack
of creativity, innovation, authenticity and originality of menu. The industry is facing a lot of
issues continuously in order to cope up or meet the demands or needs of the current market and
achieve customer satisfaction. The curry restaurants still have opportunities to improve their
performance by using advance technology in their business functions or operations. There are
other investigators who identified the curry industry is also getting affected by structural issues
such as long working hours, poor wages system, improper staff food and accommodation system.
(Yang and et.al, 2015). In addition to this the industry is lagging behind in terms of providing
training to the staff as well as implicating legal requirements such as food safety, health and
safety risk, issue related to immigration etc. It has been also identified that the industry lack in
leadership and unity, the ineffective leadership approach is a major problem for the shortage of
staff within the London curry industry.
1.2 Research Propose
Therefore, the holistic aim of the proposed research is to critically analyse and assess the factors
that lead to the decline of the curry industry in London.
Research Objectives
To find out the factors that lead to the decline of the curry industry in London.
To provide some suggestions so that the UK curry industry can overcome the recent crisis.
Research questions
What are the factors that lead to the decline of the curry industry in London?

How does London curry industry can overcome the recent crisis?
Rationale
In the current period, enterprise requires increasing upper hand and manageability in the market
for long time. For accomplish this objective, firms builds up a few children of unmistakable
approaches, practices, systems and program through which it can pick up the extensive quantities
of customer consideration. In this angle, innovation or creativity in menu is one of the procedure
through which organization can pick up the substantial quantities of customer consideration.
Researcher has colossal enthusiasm for this point as they need to investigate their hypothetical
learning into the pragmatic viewpoint that is the reason this theme has been chosen as a paper
subject.
Framework and analysis
This is considered as most noteworthy angle in the whole exposition that backings the examiner
in distinguishing the criteria to lead the examination. In the present research examine, researcher
will apply the illustrative research plan for direct the examination in the most critical viewpoint.
Likewise, Researcher will apply quantitative research strategies for identifying the factors
affecting performance and profitability in context of London curry industry. In this present
investigation, researcher will apply essential information accumulation under which study will
direct 50 respondents from various popular curry restaurants in the industry such as Dishoom
Shoreditch, Bombay spice, Khan Kensington etc. The significant target of the study is to gather
the data about the major cause for decline of London curry industry. Researcher will take the
help of different models, hypotheses and idea about the subject that assistance in examining the
data.
Chapter structure
Keeping in mind the end goal to achieve the thesis, researcher need to take after an orderly
structure. This structure of thesis are as per the following-
Section 1: Introduction
It would present the section in which Researcher will give diagram about the significance and
significance of the customer unwaveringness card program in the thesis. With help of the
presentation part, Researcher can give the outline about the proposed study and its different
viewpoints, for example, reason, noteworthiness, principle objective, point, inquire about
inquiries and so on.

Part 2: Literature review
This is another essential section that gives the detail comprehension and learning about the
examination subject. In this part, a few sorts of subjects can made by the target of research
theme.
Section 3: Research Methodology
This is another of the significant part that portrays different devices and methods that can utilized
by the researcher in tending to the correct arrangement of the exploration issue. With help of this
section, Researcher can connected a few strategies for accomplishing the best possible
arrangement and successful consequence of the issue. In the present research study, researcher
will apply quantitative strategy alongside essential information gathering.
Part 4: Data examination
In this part, researcher will survey and investigate the data keeping in mind the end goal to
display data in such way so as legitimate arrangement can without much of a stretch turn out.
With help of this section, researcher would interpreter be able to and examine the data for
accomplish the goal.
Part 5: Conclusion and proposal
This is another of the part that assistance in finishing up the data. It is a last piece of the paper in
which researcher can condense the investigation and give important suggestion identified with
the subject.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
To implement systematic work performance, it is essential to look towards the other
researcher’s views. This is because; with the help of survey conducted on secondary data,
knowledge and understanding will be expanded with detailed description. It will help to identify
the research issue and problems through new which programs will be developed easily. In the
present research analysis, focus on London curry industry will be developed. This is because;
from the last several years, such business are facing huge issues that is creating problem for their
sustainability.
2.2 Literature review
Find out the factors that lead to the decline of the curry industry in London
As per the views of Curry and Van de Walle, (2016), there are several factors existing
due to which curry industry declines continuously in market of London. This is because,
nowadays, there is shortage of staff members thus, company is unable to get innovative ideas
from employees. Multi culture system globalisation is main aspect that lead to decline of the
curry industry in London. It represented that mainly culture adopted by Indian restaurants. On
the other hand, Curry and Humphries, (2016) stated that curry housed closing down from two
weeks because of low employment. In four weeks of the consideration, it can be stated that it
develops distant near future. Decline is not considered with the lack of demand and popularity.
Mainly this issue occurs due to South Asian immigrants who set up their restaurants in the 60s
and 70s. Hence, they need to wait for their development to replace waiting.
Jenssen Shelov and Bryant-Stephens, (2016) argued that attitude change continuously
which is the second and third generation aspect in British South Asian. Due to lack of proper
knowledge regarding making curry, staff gets frustrated so that it will create great impact on the
business. Asian firm try to involved more skilled and experienced people in the organization
those who can perform well in the firm. Therefore, it negatively impacts on the London market.
Besides this, Curry and Humphries, (2016) said that social media is the great tool that is used by
population, it impacts on their working performance to great extent. People are working in
different location and they live far away from their families.. Government is considering this

aspect and making effective policies that can be in favour fir these people. Due to shortage of
income sources, these people go to abroad, changes take place in the curry industry.
In addition to this, Curry and Van de Walle, (2016) considered their views that current
requirements dictate that in non-EU immigrants need to earn which significantly higher than the
average salary. It is essentially need to pay in curry house. They are founded that British curry
awards also given by the government to introduce different kinds of scheme to save curry house
of the country. Skilled chef keep their production system that process work system with pressing
concern. Furthermore, Roots and De Shalit, (2016) stated their ideas that industry decline due to
the economic costs. It also increases risk element in the country regarding losing significant part
in the national identity. In the country, there are 12000 curry houses that considered as the pillar
of community. In the curry house people brings together to develop effective results at
workplace. Plight of this houses immigration that creates new industries and make shape to
culture as well. It also offers skills that is essentially adopted to focus on the fashionable with
negatives immigration. It save curry industry with reassess policies.
Curry and Humphries, (2016), explored their ideas and views that curry houses campaign
with EU. Therefore, after leaving it, the country get affected due to betray with politicians over
the immigration. Curry house owner also worried about post referendum clampdown on
immigration. Therefore, they are struggling to hire chefs from the abroad. In the recent survey, it
has been seen that there are number of licensed curry restaurants declined by 13% in 18 months.
The country paying very less them it is the main regime for a chef from the subcontinent. Visa
applications often refused ans staff is too much shortage which is main reason of restaurants
closing. Moreover, Baird, Curry and Cruz, (2014) considered their views that it is very
disappointing due to Brexit campaigners. Restaurants also added double wage for employees so
that their existence could be secure in London. Value of pound is also expanded so that it
increases price of the food as well. International development secretary leading leave
campaigners who allow that curry industry could easily leave EU. Therefore, it creates major
impact on the British curry house. Industry also hopping that immigration system allows hire
more staff from the nations such as India and Bangladesh.
According to the views of Baird, Curry and Cruz, (2014), staff shortage mean considered
several struggling to meet with customers’ expectation. It is also impossible to expand and like to
campaign for Brexit. There are different aspects exist that bring down several numbers of

migrants that are founded in the legislations that create impact on the industry. Due to staff
shortage, struggling exist hat need to solve to meet with customers demand and requirements. In
earlier consideration, point based immigration system need to implement which is basic element
in the business. However, Remington and Pollack, (2016) stated that organisation also support to
bring people from abroad that assists to survive within the industry. There are several difficulties
occurs due to which en courage lots from Chinese and Indian market. Local curry shop persist
with the immigrants which is very good Asian cook to make course at Shore ditch. In addition to
this, in the country, there are around 90% curry stores were taken by Bangladesh in year 2001. It
is remain staple with the industry where propping fallen on hard times. Rising costs continuously
also increases so that some experts predicted UK estimated 17000 curry houses face closure over
the decade. People also contributes over the £4 billion gain by the British people.
In order to focus on the views of Roy, Curry and Ellis, (2015), it can be stated that skilled
labour from the enterprise bring down net migration in the country. With the help of innovation
and creativity, curry industry can expand their operations and functions in different areas of the
world. Due to increasing difficulties, country gets impacted by the rent and accommodations.
Mixed message also going through public with time of referendum. Under the conservative
government reform activities need to develop with employment activities. However, Steinhaus,
(2015) argued that in 2016 immigration bill considered consent with establishment of a letter
from the assistant director for assessment of the warrant and agency. In this way, assertion points
considered to make target results in systematic aspect. Therefore, it can be stated that, it helps to
focus on the establishment to letter with written consent from the owner. Statistics leaked that it
shows restaurants and takeaways which develop frequent targets in workplace raids and increase
number of potential people at workplace. Furthermore, Jenssen Shelov and Bryant-Stephens,
(2016) considered their views that as per the information, it has been stated that there is no issue
take place when freedom information requested and submitted with illegal immigrants in 2015.
In addition to this Grose, (2016) also determined some factors that resulted to London
curry crisis. The factors identified consist staff shortage, social realities, rising cost, increasing
competition, demographic changes, tough immigration and changes in social realities. All these
factors resulted in the closing down of around 600 curry restaurants throughout UK. According
to Bebe, (2016) staff shortage is a major reason that caused the reduction in productivity of the
restaurants, it has been identified that almost every industry gets affected if it has an issue of staff

shortage. The another major problem arises due to staff shortage is the poor service quality to the
customers. The changes in the demography such as lifestyles of people, taste also highly
influence the curry restaurants due to good eating habit, diets and exercises people avoid eating
outside which negatively affect the profitability of the curry industry. The intense competition
within food industry is also a major issue in the market for curry restaurants, food industry in one
of the fastest growing industries and due to this is also develops high competition which leads to
reduction of profitability. According to Gong and et.al, (2015) states that innovation and
creativity are also some factors which are responsible for the failure of curry industry, due to the
changing technology and trends within the market people's expectations are increasing at a high
rate but UK curry industry is still facing difficulties in bringing innovation in their food menu
which is a major issue or drawback for them in attracting more customers. Moreover, the
another reason of the decline in London curry industry is increased cost of labour, resources etc.
The restaurant within curry industry in London faces a great issue in understanding the needs and
wants of customers mostly tourists from all around world. Diversity in customer's demand is
difficult to identify as each and every individual has different taste and preferences.
Suggestions to overcome this issue
As per the point of Roots and De Shalit, (2016), in earlier time, industry goes in
expanded consideration to develop effective results. In this regard, it can be considered that
migrants in Britain exist who are best cook. In the UK, there are several other countries
restaurants exist that considered operations and functions in curry industry. With the help of the
innovations and fallen in love with food, they have expanded market easily. Threatened also
removed from the business so that scheme for foreigner’s workers cannot find enough with
skilled chefs in the industry. On the other hand, Curry and Van de Walle, (2016) stated that the
country need to focus on the culture and religion as well so that they can easily develop
overwhelming cultural aspects' acceptance in the industry. Problems are also needed to solve so
that businesses can find increasing results and outcomes into the trade. Asian restaurants also
find their effectiveness with supplies domestic consumption develop. In the week of
immigration, the country can also develop their effectiveness to add new services and products
as well. Restrictions also continuously increases that considered on the short term visa scheme.
There are a thousand of eastern European workers also increases their effectiveness in the
hospitality industry. It helps to increase availability of workers within the catering industry.

Koppenjan and Klijn, (2015), also considered their views that Asian restaurants expecting
to know about the cook curries which is unrealistic. They believe that government falling to
listen in Asian business community. Therefore, they are able to make sensible immigration rules
also considered skilled workers in the business to look towards the systematic work
performances to increase curry industry. Furthermore, Fyfe, Coate and Rostvik, (2017) need to
make their concentration on the growing number of proprietors in the country. It will helps to
focus on the tough situation of the company. With the help of new generation, it has been looked
that culminate programs developed that helps to make success in series of regional shows. In the
particular community, curry crises are need to solve so that most successful operations are
developed with grappling huge challenges. It helps to face different challenges in the country and
solve with innovations and creativity. As per the view of Cardiff, Ashford and Cain, (2016),
flexible policy requires that force and cost up with inevitably lead in the more curry restaurants.
It is going to the successful business operations that is being prevented from the proper hiring
staff that is need at workplace. In order to look towards the other obstacles, competition included
from the superior made curry products from the supermarket. Along with this, healthier options
are also undertaken which is pool to make effective results at workplace. It make proper support
to look towards the party group and attain catering industry.
In order to look towards the views of Ferguson, Curry and Convery, (2017), it would be
undertaken on the curry industry to make effective results at workplace. In this way, germination
with immigration concentrate with curry industry. It is grown continuously with expansion of the
set new restaurants in the country. It will also assists to contribute large part from the hospitality
industry of UK economy. In order to boosting turnover with economic development.
Misunderstanding also need to solve regarding curry industry in UK. On the other hand, Baird,
Curry and Cruz, (2014) stated that official speaking activities must be expanded in the business
so that creativity will be develop at workplace easily. With the help of proper concentration on
the Saad and et.al, (2014) , it can be stated that effective results could be gain at workplace.
Therefore, it will helps to make sure that curry awards also gain in the business to concentrate on
the problems and issues. Solutions are also requires make large gap within the different activities
of the country. In the French restaurants, french chefs also cooking this type of food to know
about the effectiveness. Eating something creative is help to make innovations and creativity that
cooked food develop in the market.

At last, Curry and Humphries, (2016) explored their ideas and views having more make
effective industry. Both sides of the work performances it has been stated that political spectrum
which not seems to grasp the severity issue and problem. In respect to make proper solution, it is
essential declared policy reform.
As per the view of Taylor and et.al., (2015) curry industry is the biggest contributor to the
economy of the nation. This is the sector which helps in raising employment opportunities and
increasing GDP rate of the region. Over a period of time this industry is facing huge issues due
to which its overall performance is getting affected badly. Statistical records show that in the
year 2016 this industry has contributed 4.5 billion in the national economy. But over a period of
time this curry industry is facing huge issues (Reisch, Eberle and Lorek, 2013). All these issues
are threatening to the nation. Every year many travellers come to London to enjoy its attractive
points and food of the city. They like to have such testy food of London. But some times they
feel that they are not getting adequate services in the restaurants. Whenever individual go to nay
place they desire to get quality services against their paid amount. If they do not receive such
services then it makes them negative and they do not come to this place against. This is
happening recently in the curry industry of London that is affecting performance of this sector
badly (Reisch, Eberle and Lorek, 2013).
Wang and Hsu, (2014) argued that one of the main issue that is recently faced by this
sector is restaurants and hotels are not implementing innovative ideas in their workplace. They
are working traditionally that is why they are unable to meet the changing demand of consumers.
Market can get fluctuate any time and needs of clients frequently get changed. In such condition
it becomes essential for the restaurant that to implement innovative ideas that can help them in
meeting with the needs of consumers. By this way clients can feel satisfied and they will give
positive feedback for the curry business of the London. But if firm is unable to do the same then
it may impact negatively on consumer satisfaction and that affect overall performance of the
industry to great extent. According to Reisch, Eberle and Lorek, (2013) staff members of the
industry or restaurant business are not dealing with consumers well. It is the major factor that
influence overall performance of the companies those which are operating under Curry industry.
If employees fail to understanding needs of consumers and provide them satisfactory services
then it enhances negatively in the mind of clients and they move towards other firm (Reisch,
Eberle and Lorek, 2013). In restaurant and hotels people have to works for longer duration thus,

they fail to spend time with their families. It makes them irritating thus, they fail to deal with
consumers well. In such condition employees do not provide quality services to the consumers
that impact on overall profit of the business. These employees are working more than eight
hours in the restaurants and against their work they are not getting sufficient salaries. That
demotivate them and they leave their jobs soon. This is the major factor that this industry does
not have skilled labour and if there are skilled people then they feel demotivated and fail to
perform well in the organization (Reisch, Eberle and Lorek, 2013).
There are various important factors due to which the curry industry is UK started
declining and lead to decrease in growth and development of organisations in market. As per the
view of Curry and Webber, (2012), Brexit has provided major influence on the decline in the
curry industry because it has provided various restriction on business. According to Dwyer,
(2013), the number licensed curry restaurant has declined to 13 percent in the last 18 months.
Curry house are worried about the post referendum clampdown on the immigration, as they are
already struggling to hire chefs from abroad and also facing the mass closure. According to
recent survey it was found that over the 1000 restaurants are closing their doors due to lack of
employees and problems in getting visa of chefs which they have hired from other countries
rather than European countries. Government restrictions have provided major influence on the
business operations of curry industry because it has raised the tax rates and restrictions on hiring
employees. According to O’Malley, (2014), The current regime required curry house owners to
pay nearly 30000 per year to secure the visas for the chefs from the subcontinent. Visa
applications are also refused and staff shortages are the main reasons why restaurants are closing.
This major staff shortage problems has increased the cost of organisation in curry industry and
reduced their profitability. It has become very difficult for them to survive in competitive
business environment (Reisch, Eberle and Lorek, 2013).
On contrary to this Pottier, (2014), has said that increase in competition in curry industry was the
main reason behind declined in profitability of enterprises which has tends to decline in curry
industry growth in London. This major competition has led to rise in shortage of resources and
increase in requirements of employees. Adaptation of effective marketing strategies by
organisation tends to raise the competition of organisation industry. Another factors which has
caused the problems will tend to decline in curry industry is increase in tax rates and changes in
government policies related to employment. As per Rodionova, (2016), government of UK has