This investigative essay provides a comprehensive analysis of Jaguar Land Rover (JLR), examining its business operations, global presence, and organizational structure. The essay delves into key functions like marketing, finance, and human resources, highlighting their contributions to JLR's success. It identifies major challenges faced by the company, including the China crisis, Brexit, technological changes, and decreasing demand for diesel vehicles. The analysis extends to the external environment, utilizing PEST analysis to assess political, economic, social, and technological factors impacting JLR. The essay explores how JLR has responded to challenges such as U.S. tariffs and Brexit, outlining strategic decisions like adjusting sales strategies and establishing a new plant in Slovakia. The conclusion emphasizes the importance of investigation in understanding business dynamics and adapting to external pressures, summarizing the company's responses to maintain its market position. The essay is fully referenced using the Harvard style.