This report assesses Akwaaba Plc's investment options using payback period and net present value (NPV) methods to determine the most profitable project between bags and shoes. The payback period for the bags project (A) is 2.82 years, while the shoes project (B) is 2.73 years, with initial investments of £180,000 and £170,000, respectively. The NPV for project A is £83,439, and for project B, it is £89,906. The analysis indicates that the shoes project (B) is more financially viable. The report also explores financial factors like inflation and interest rates, and non-financial factors like social impact and opportunity cost, which influence investment decisions, concluding that investment appraisal techniques are crucial for effective decision-making.