Analyzing Functional Areas & Skills at IOM Electronics Ltd

This report provides an overview of business functional areas, focusing on the skills required for employees to operate effectively within those areas, using IOM Electronics Ltd. as a case study. It identifies key functional areas such as marketing, human resource management, customer service, finance, and research and development, detailing the responsibilities of each. The report further examines the specific skills needed by employees in each functional area, including communication, technical proficiency, data analysis, and problem-solving. It emphasizes the importance of collaboration and continuous improvement for the company's growth and success. The report concludes that effective cooperation between employees and top management, coupled with a focus on innovation and employee development, is crucial for IOM Electronics Ltd.'s progress. Desklib provides access to similar solved assignments and study resources for students.

Functional areas

Table of Contents
INTRODUCTION...........................................................................................................................3
Business functional areas.......................................................................................................3
Skills needed by employees to be able to work effectively in these functional areas............5
CONCLUSION................................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
Functional areas are groups of individuals with similar skills and experience that operate
under the same division. Businesses arrange themselves into functional areas for a wide array of
purposes. This is much more effective to put employees with identical skills closely. They may
effortlessly collaborate on tasks that require their knowledge and also have backup knowledge if
one of the employees is incapable to accomplish their tasks. IOM Electronics Ltd. is taken as
base company. IOM Electronics Ltd. is a renowned start up company with nearly 200 people
operating in Manchester and Liverpool. The firm was founded by CEO John, regardless of the
fact that he lacked the necessary managerial competence. This has been discovered that
appropriate and successful collaboration among members of the team is required in order to
conduct the business. Furthermore, the personnel in the company organisation must have the
necessary abilities and expertise to run the firm efficiently. This report cover the role of business,
the functional areas of business as well as an evaluation of the abilities necessary by individuals
working in the business organisation.
A business is described as an independent body or group engaged in industrial, commercial
or professional activity. It comprises any business operation that involves the exchanging of
products and services for a benefit (Birtel and et. al., 2019). IOM Electronics Ltd. is the company
in this case study that sells and maintains important electronic items in Liverpool and
Manchester.
Business functional areas
The grouping or team of professionals that possesses comparable abilities and experience
in the seamless and successful running of the company is referred to as the functional areas of
business. As an illustration, consider the corporation's sales department as the common
functional area and the personnel participating in this selling area. The key functional areas of
the business are mentioned below:
Marketing: The marketing role comprises identifying and meeting the requirements of
consumers. Professionals working in marketing should be educated to pay greater attention to
consumers and so offer them with high-quality service in order to response to customer inquiries.
To properly handle the marketing function, this is important to do market research and gather
reviews on present and future consumers or services (Gupta and et. al., 2017). In addition,

regular efforts are being made to promote products and services using better levels of advertising
and promoting methods. They are responsible for creating product packaging, price and creative
materials for the corporation's potential customers. To do this, the division can conduct research
and polls to gain a greater knowledge of what consumers require. In the situation of IOM
Electronics Ltd., marketing authorities should do their finest to develop, promote and maintain
the business’s website. This would also help in doing a good study of the market research
answers and advising top management on the consequences and outcomes.
Human resource management: The Human Resource Department is in charge of
recruiting new workers for IOM Electronics Ltd. and verifying that openings are addressed by
the appropriate person for the position. The procedure is essential since the recruitment
procedure is both time-consuming and costly. HR's goal is to guarantee that the company keeps
competent, experienced employees. The ratio at that individual left a company can be determined
by evaluating employee turnover data. Furthermore, the HR department is engaged in the
providing of suitable training and also helping personnel in their continuing professional growth.
It is also the job of HR to successfully carry out the planning, regulating and organising
functions of the company through dealing with customers, suppliers and workers (Huang and
Wang, 2019).
Customer service: Organizations should also take care of their consumers who have a
complaint or issue. As consumer standards are high, staff should approach those firms that
demand a fast, pleasant and informed answer. Engineering or technical experts are employed by
the corporate organisation that distributes and produces industrial products.
Finance: IOM Electronics Ltd’s finance department is responsible for the creation of
invoices, ensuring that payments are collected on time and pursuing any outstanding payments.
This is also the job of personnel in the finance department to ensure that invoice payments are
processed. There must be effective measures made to prepare payroll and pay employee
compensation on schedule (Kandilarova and et. al., 2018). Finance personnel assists accountants
by maintaining financial records, tracking down overdue repayments and settling for purchases.
Almost all firms now utilise computerized accounting software to track financial transactions and
create accounts and also spreadsheets to evaluate financial data. Many financial divisions
calculate payroll and pay employee wages in-house, while others outsource this to a specialised
agency. The finance department of a corporation responds to concerns regarding how money

must be generated, the long-term cost of lending finances and the consequences of financing
choices for the company's long-term sustainability. On the other side, the finance department
must also advise senior management on the acceptable sources of capital spending per year,
resulting in the annual mandatory assessment (Mallio and et. al., 2019).
Research and development: The research and development functional area is the backbone
of the industrial sector. This R&D includes thought-leaders, specialists, researchers and market
analysts with core expertise who do its best to maintain the firm's head held up (Jiang and Chen,
2018). IOM Electronics Ltd’s research and development is headed by the Chief Technology
Manager, which is in charge of maintaining the merchandise, software and other related
elements. The information technology department is in charge of providing internal technology
solutions to corporate workers working in the R&D sector.
Skills needed by employees to be able to work effectively in these functional areas
Skills needed by marketing employees: IOM Electronics Ltd. marketing staff must have
the relevant skills such as flexible and adaptive style of management, a vision and strategic
planning, technical proficiency, data analysis and analytics consumer and client experiences.
Skills needed by human resource management employees: Professionals in human
resource management must be skilled in communication, organisation and technology. Human
resource management personnel, on the other side, should be flexible, patient and able to
negotiate in order to do the role efficiently (Chen and et. al., 2018). Furthermore, human resource
management should demonstrate ethical behaviour, dedication and sympathy in order to carry
out appropriate planning and therefore remain dedicated to the workforce.
Skills needed by customer service employees: Individuals in responsible of delivering
customer service must be persuasive speakers, adaptable, empathic and able to utilise better and
optimistic language. It is also important to ensure that the personnel have enhanced
communication skills, self-control and tolerance in order to complete the full work correctly.
Professionals also must have sufficient understanding about the firm and also attractiveness to
keep clients interested and driven to acquire items and use the business’s offerings.
Skills needed by finance employees: Workers in command of finance should also have
appropriate training and knowledge to help the firm expand and position it. Furthermore,
personnel in the finance department should be able to communicate with other personnel and

therefore carry out financial reporting appropriately (Jagoda and Samaranayake, 2017). This is
also important to ensure that all personnel have appropriate problem-solving abilities and also
understanding of IT tools in order to complete the financial function. There must also be
adequate management of the workers' expertise and analysis understand to keep them up to date
with the company’s requirements.
Skills needed by research and development employees: Professionals in the research and
development department should have strong verbal communication, reasoning and cognitive
skills in order to remain interested in the business and help it expand and develop in new areas of
analysis (Chang and et. al., 2019). Also it is important to ensure that the personnel have
extensive analytical abilities and the capacity to use initiative effectively.
Skills needed by sales employees: Communication, listening and collaborating are all
important skills for salespeople. Each of these characteristics must be had by IOM Electronics
Ltd. personnel in order for the firm to develop and expand in a timely manner. Furthermore,
considering the firm is going to encounter stiff rivalry from other electronics companies
functioning in this market, it is important to ensure that all workers have the strength and
adaptability to develop effectively (Sangwa and Sangwan, 2018). To execute out the purchasing
decisions the salesperson should also be skilled in public speaking and managing objections. It is
important to be conscious of the complaints and comments offered by the business's consumers.
CONCLUSION
From the above discussion, it can be concluded that IOM Electronics Ltd. could only
develop and develop if there is adequate cooperation between workers and top members of the
business. That's only achievable if the potential is given appropriate feedback, allowing them to
develop and improve within the time frame specified. And from the other side, it may well be
stated that human resources department workers should conduct effective collaboration among
team members. It is the human resources department's job to keep in touch with personnel from
other divisions. The research and development staff should also be active in bringing up
continual creativity which is critical in supporting in the business's progress and expansion. As a
result, with cooperative and efficient collaboration between employees and the top authorities,
the company could progress.

REFERENCE
Book & journals
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