Functional Areas & Skills Analysis: A Case Study of IOM Electronics

This report provides an analysis of the functional areas within a business organization, focusing on IOM Electronics Ltd. It identifies key functions such as marketing, production, human resources, finance, research and development, and customer service, highlighting their importance in the smooth operation of a company. The report details the specific skills required for each function, including interpersonal and communication skills for marketing, machining and trainability for production, adaptability and time management for HR, analytical and accounting skills for finance, problem-solving and information searching for research and development, and empathy and self-control for customer service. The study concludes that effective management relies on these business functions and the corresponding skills, enabling organizations and individuals to perform their tasks efficiently and achieve their goals. Desklib provides access to similar solved assignments and study resources for students.

Functional areas of
business

Table of Contents
INTRODUCTION ............................................................................................................................3
Functional area in the business organisation.................................................................................3
Skills required for business functions...........................................................................................5
CONCLUSION .................................................................................................................................6
REFERENCES...................................................................................................................................8

INTRODUCTION
In organisations, the business functions are considered as in internal behaviour as these are
very essential for the production of products and service. The business functions are carried out
by a company and enterprise, they divide its support function and core functions. It is set of those
activities that are performed by business management which is initiated by the information,
business events and commitment, procedure an output etc. different types of business contain
different function in order to run their operational activities efficiently (Kumar, 2018). In this
study, John is a 21 year young boy having a little work experience and won a lottery for £10
million. So, he decide to buy a company that is (IOM Electronics Ltd) to run himself. On this
basis, the report will include business functions such as marketing, finance, production, research
and development and HR function. It will also include different skills that require to operate the
business function.
Functional area in the business organisation
An organisation has several function that are very helpful to run its business smoothly.
These functions are mentioned below:
 Marketing function- It is an essential function as it promote the goods and services in
market and make sure availability of potential customer for their business. This function
has contain numerous roles such as understand the customer's requirement or need and
make efforts to meet these demand by offering quality product that has the ability to satisfy
those needs. This functions is helpful to develop a pricing strategy in order to capture the
market share during competition. This function create new business strategies to spread the
awareness about company's product and services through advertising and community
events etc (Ladyshewsky and Taplin, 2017).
 Production function- This is the main function in the organisation that is concern for the
production of goods and services. This function act as a relationship between an inputs of
the productive services time's per units and outputs of the product time's per unit. It
address the allocative efficiency in use of the factor inputs within production and resulting
distribution of the income to those element. Production manger of a company is
answerable for overseeing the day to day operational activity of business.

 HR function- This function is very essential for an organisation. It bring the talents and
skills workforce in a company to fill vacant post. It figure out the required workforce and
uses various approaches to recruit them. This department formulate business policies
framework for business operational activity. It facilitate the training and development
session in order to develop the employee's skills at work place. It also recognise and
reward workers by measuring their work performance and productivity.
 Finance function- This is most significant function by which all business activities are
conducted. It is related to the accounting as it involve planning, obtaining and the
managing of company's funds. This is responsible for the security of financial resources as
it allocate funds to different function within the organisation, so that they can complete
their functional activity related to their work. This function perform many critical task such
as financial statement, managing cash flow and budgeting etc. the finance manager in a
company plan both the long term and short term financial requirement and analyse the
affect that borrowing will have on financial well- being of a company. it play a major role
in the organisational success (Martínez-Arroyo, 2018).
 Research and development function- This activity is untaken by the organisation to
develop and introduce their new product. R&D consider as a valuable tool to grow and
improve a business. This function make enable the company to launch a new product or
service in market by adding some innovation with a motive of enhancing company's
bottom line. This function lead innovation in a business in term of new service or new
product, improved process and different way to make interaction with customers. All these
innovation can be result in a greater profitability by lowering cost. The innovation is a
useful method to grow an organisation or business.
 Customer services function- Under this function, the company concern about that why
people should buy its product and services. It is an act to support and advocate for the
customers in their use, optimization, discovery and troubleshooting of a given product and
services. In this function, company create and formed effective marketing campaign to
spread their message in a large audience. They also provide an excellent customer services
by meeting the customer's expectations.

Skills required for business functions.
Skills required in marketing function.
 Interpersonal skill- This skill is required in market areas as it is used to create a
relationship between company and its customers, shareholders, clients and etc. They must
have the ability to intact frequently with different kind of peoples. By learning this skill,
they can create a strong business relationship (Matarnehand Elghaish, 2021).
 Communication skill- The marketing is a type of professional communication and it
communicate with people that why they need to buy company's product. So, for a marketer
it is very significant to have a good communication skill in order to convey their message
and a clear concept about its product to their audience.
Skills required in production function
 Machining- This skill is important as it give the competitive edge over other applicants.
Employees uses special machines which are designed to create structure and shape from
metal. They should know that how to use the machines and safety instructions.
 Train ability- Manufacturing and production are always changed in the term of procedure
and technology. They should establish as growth mindset to seek out the opportunities by
training program.
Skills required in HR function.
 Adaptability- HR professional should be adoptable because the unpredictable situation
can shake up daily agenda of HR professionals. So, their approach should be adoptable in
order to adjust predict carnages (Matei and et. al., 2017).
 Time management- HR required this skill to progress as the leadership skill make enable
them to control work and make responsible for their work. It can lead to them gaining
some more opportunities in their promotion.
Skills required in financial function
 Analytical- It is very extremely essential skill which is required by the finance employees
as their job requires them to be well in rationality and come with some adequate solution.

There are some technical application like financial analysis and data analysis which need
to have in a finance's employee.
 Accounting- In this skill, an employee should have knowledge about essential to record
various accounting transactions and a good understanding in applicable accounting
regulations. It require a comfortability to discusses and reading financial statements.
Skills required in research and development function.
 Problem solving- This skill consider as the ability of handling a critical situation in order
to overcome from the complex business circumstances. In this, the employees need to
think critically related to every component or factor they also analyse the information
which they find to use effectively.
 Searching and information- The research skill is essential for a credible information
which is used to analyse or arrive at a acceptable solution. In the organisation,
informations are searched by them in order to complete its given task or project by adding
value to the business (Miura and et. al., 2020).
Skills required for customer services function
 Empathy- Without empathy the customer service is incomplete. The marker should have
this ability to understand its customer's emotion or view points. By showing empathy
toward their customers they can enhance their company's value. It is essential skill and that
make feel the customer as they are treated in a good way.
 Self- control- Many time customers become irritating and confused due to which they start
to criticise services of a company. During this time, company's employees should remain
calm and resolve customer's query or doubts by make understand them product's feature or
quality (Velinov, Ashmarina and Zotova, 2020).
CONCLUSION
From this report it is find out that, the management of an organisation is very difficult in
the absence of business functions. It require to perform different function to operate company's
daily activity. In this, there are several different function such as finance, marketing, customer
service, production, HR and research and development function. All these function are very
significant to run the business in appropriate manner. To perform the different function, it require

various different skills such as problem solving, leadership skill, communication and time
management skill. These skills make enable the organisation and an individual to perform their
activity and task efficiently. Therefore, it is very essential for an organisation to have all these
function and for every department it is necessary to have these skill in order to perform their
functions well.

REFERENCES
Books and Journals
Kumar, V., 2018. Transformative marketing: The next 20 years.
Ladyshewsky, R. and Taplin, R., 2017. Employee perceptions of managerial coaching and work
engagement using the Measurement Model of Coaching Skills and the Utrecht Work
Engagement Scale. International Journal of Evidence Based Coaching and Mentoring.
15(2). pp.25-42.
Martínez-Arroyo, J.A., 2018. Strategic Functions Manufacturer-Distributor in Marketing
Channels. Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean
Industrial Policy. 180. p.292.
Matarneh, S. and Elghaish, F., 2021. 7 Building information modelling for facilities management
Skills, implementation, and teaching map. BIM Teaching and Learning Handbook:
Implementation for Students and Educators. p.73.
Matei, N.M. and et. al., 2017, June. A multi-agent system for management of control functions as
services in onshore oilfield. In 2017 9th International Conference on Electronics,
Computers and Artificial Intelligence (ECAI) (pp. 1-5). IEEE.
Miura, M. and et. al., 2020, April. Mobile phone-based travel behavior is third influencer about
land prices and city functions: A case study of TOKYO. In 2020 International
Conference on Technology and Entrepreneurship-Virtual (ICTE-V) (pp. 1-8). IEEE.
Velinov, E., Ashmarina, S.I. and Zotova, A.S., 2020, May. Importance of International
Entrepreneurship Skills Among MBA Students: Global Comparative Study. In
International Scientific and Practical Conference (pp. 78-84). Springer, Cham.