Advertising Campaign Analysis: iPhone 11 Pro Max (BS3S11)

This presentation analyzes the advertising campaign for the iPhone 11 Pro Max, launched in 2019. It explores the phone's key features, including its display, camera system, and design. The campaign utilized various channels, including online platforms like YouTube, Amazon, and Flipkart, social media, print media (newspapers, magazines, and pamphlets), and outdoor advertising (billboards and banners). The presentation highlights the effectiveness of these diverse strategies, emphasizing the importance of brand loyalty and the impact of advertising on consumer perception and sales. The paper also references academic sources to support the analysis of digital business strategy and the role of communication in business success.