Comprehensive Analysis of Apple iPhone 6 Marketing Mix Strategies

This report analyzes the marketing mix of the Apple iPhone 6, focusing on its product, price, place, and promotion strategies. It highlights the iPhone's IOS operating system, premium pricing, and distribution through Apple stores and telecom companies. The report details how Apple targets premium customers through effective promotions and a strong brand image. It examines the implementation of the marketing mix, emphasizing product features, pricing strategies, and distribution channels. The conclusion summarizes the iPhone 6's market position and the effectiveness of its marketing approach, underscoring the brand's popularity and premium appeal. The report references key marketing texts to support its analysis.

MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Marketing Mix........................................................................................................................1
Implementation of marketing mix of apple iPhone 6.............................................................3
CONCLUSION................................................................................................................................4
REFERENCES Jobber and Ellis-Chadwick, 2012Lovelock,2011Peter, and Donnelly, 2011........5

INTRODUCTION
Marketing mix is an factor which can be controlled by firm so that organisation can
effluence customers to purchase products and services of their firm. It is essential to do the
marketing mix as it helps the organization to know about many things which will aid them in
changing more things if required. Apple is the brand which is best leading company. They are
providing best quality iPhones, iPads and many more things to the people. It is not hard for them
to influence customers towards their commodity (Jobber and Ellis-Chadwick, 2012). Their main
target are premium customers. As they produce products according to them. Apple is having an
iTune which is been liked by the people most in their phone and it cant be copied by any other
companies so more people get influence to buy their phone. Apple provides customers more apps
in comparison to the google store.
TASK
Marketing Mix
Marketing mix helps to know about the factors which is very helpful for the firm to
make know about it to the people so that they would get attracted to products. 4 Ps of I phone6
is as follows:- Products:- The quality which is been loved by the people is its IOS operating system. It is
having the best processing speed, customers mainly see the speed in which phone
process so they are providing people best speed. Good quality which that company is
having in them is that they do not compare their materials with any other commodity as
firm use to compare their products with their own, which help them in producing more
better materials then before (Lovelock,2011). They have the unique iTune which cant be
copied by any of the other company, that tune is an heart grabber and all the people
attracted to it more.
 Price:- Pricing is that process in the which an product is having its value in an monitory
terms. There are different kinds of pricing strategies which are pricing at premium,
market penetration, economy pricing, price skimming, etc. Apple is having high rate then
other brands, but no other software can be compared to theirs. it provides the best quality
merchandise to people.

 Place:- Apple iPhones is known by all of the people and it is available at all the places,
they especially focus on the customers which are at the high positions and whose income
status is high.
 Promotion:- Apple makes best ways to do the products promotions in all the possible
medium. They gives the aid on Radios, televisions, newspapers and many more in an
good and classy way as because their target market are the premium peoples. They gives
ads when Apple use to launch new product and it comes in the front of the newspaper in
an whole page with an best tag line which is been liked by the people very much (Peter
and Donnelly, 2011).

Implementation of marketing mix of apple iPhone 6
Implementation is an process in which the plan is been done to process. In this the
marketing mix of apple iPhone 6 is implemented.
 Product:- This is an component of marketing mix which explains the things which is
output of company. Apple produces product line those are: iPhone, iPad, Mac, etc. they
continues to make new new products (Jobber and Ellis-Chadwick, 2012).
 Place:- Apple use to involve holistic approach in marketing mix to make an proper
distribution. It is having some places which are involved in their strategies of their
supply process: Apple stores, app stores, telecom company, etc. from All apple store is
the most visible distribution places rather then other places (Lovelock, 2011). They
venture provides their customers many numbers of apps then the google store.
 Promotions:- they do promotions through different sources which help them in targeting
the target market. Apple use to produce tag lines while they develop new commodity
that gives them an golden opportunity to make people which are their target market to
get attract towards their products. Main point is that they do not have to do much efforts
to do promotion of the commodities.

 Price:- Apple uses the premium pricing strategy, this is strategies involves in the high
price which helps the organisation to make the image as high in front of the people. In
pricing strategies the best thing is that they do not provide any kind of an discount to the
buyers their rates are fixed and same (Peter and Donnelly, 2011). Even though their price
is high people are willing to buy the products which they produce and even they are
waiting and exited to have new items form them.
CONCLUSION
From above report of marketing mix of iPhone 6 it is been concluded that prices which
they provide to an customers is little high then other companies but they produce products
according to premium consumers and people even do not have any issue related to the rate.
Apple store is known by all the person as it is very popular brand and is available at all places
which is premium places and at A grade cities as that are their target area. This firm
manufactures best quality commodities like iPhones, iPads, laptops, etc. which is having good
IOS operating system which gives peoJobber and Ellis-Chadwick, 2012Lovelock,2011Peter,
and Donnelly, 2011ple good experience of working on it. It provides the high speeding operation
to their users which is been liked by them.

REFERENCES Jobber and Ellis-Chadwick, 2012Lovelock,2011Peter, and
Donnelly, 2011
Books and journals
Jobber, D and Ellis-Chadwick, F., 2012. Principles and practice of marketing (No. 7th).
McGraw-Hill Higher Education.
Lovelock, C., 2011. Services Marketing, 7/e. Pearson Education India.
Peter, J.P and Donnelly, J.H., 2011. Marketing management: knowledge and skills: text,
analysis, cases, plans. Plano: Business pub., INC.
Kozinets, R.V., De Valck, K., Wojnicki, A.C and Wilner, S.J., 2010. Networked narratives:
Understanding word-of-mouth marketing in online communities. Journal of marketing. 74(2).
pp.71-89.
Hair, J.F., Sarstedt, M., Ringle, C.M and Mena, J.A., 2012. An assessment of the use of partial
least squares structural equation modeling in marketing research. Journal of the academy of
marketing science. 40(3). pp.414-433.