Marketing Plan: Apple iPhone Phase 2 - Product Life Cycle Analysis

This report presents Phase 2 of a marketing plan for the Apple iPhone, focusing on extending the brand's market presence. It identifies the target market as music lovers, teenagers, professionals, and existing Apple product users with premium income levels. The iPhone is currently in the maturity stage of its product life cycle. The marketing plan details product placement through Apple stores and knowledgeable sales personnel, promotional strategies including media and television advertisements, and implementation and control by Apple's managers to ensure successful execution and goal achievement. The report references academic sources to support its analysis of market segmentation, target markets, product life cycle, distribution channels, and promotional strategies.

Phase 2 – marketing plan for apple
iphone

Objectives of the marketing
plan
The major objective related to the
formation of marketing plan is to
extend the brand name of Apple.
Creating a link to the successful
position that the company holds in
the market is another main
objective of the marketing plan
(Srijumpa, 2017).

Market segment and target
market
The target market of the company
is mainly related to the music
lovers, the teenagers or the
professionals and the customers
who are using the other products
of Apple other than iPhone. The
premium income level consumers
are mainly targeted by Apple
(Steenkamp, 2017).

Stage of product life cycle
The Apple iPhones have
successfully gone through the
various stages of the product life
cycle which are introduction and
growth. The product has been able
to gain a huge share in the market.
iPhone is currently in the maturity
stage and the company is thinking
of making more investments in the
product (Venkatesan et al., 2015).

Product place and distribution
The stores of Apple located 22
countries are mainly used for the
selling of products to the various
consumers of the company in the
world. The distribution channels
consist of the knowledgeable sales
person and the wholesalers of the
company (Zhang & Yang, 2017).

Product promotion
Apple uses various promotional
channels including, media,
newspapers, television
advertisements. The strategy of the
organization related to promotion
is also quite unique in nature as
compared to the other
organizations (Venkatesan et al.,
2015).

Product implementation and
control
The marketing plan will be
implemented and controlled by the
managers of Apple. The managers
need to take care that the various
processes are implemented in a
successful manner and the
organization is able to achieve its
goals.

References
• Srijumpa, R. (2017). What beyond marketing 3.0: The 4Ss marketing mix
strategy for sustainability. Journal of Global Business Review., 15(1), 1-12.
• Steenkamp, J. B. (2017). Global Marketing Mix Decisions: Global Integration,
Not Standardization. In Global Brand Strategy (pp. 75- 109). Palgrave
Macmillan, London.
• Venkatesan, R., Farris, P., Guissoni, L. A., & Neves, M. F. (2015). Consumer brand
marketing through full-and self-service channels in an emerging
economy. Journal of Retailing, 91(4), 644-659.
• Zhang, J. J., & Yang, L. (2017, March). A simple analysis of revolution and
innovation of marketing mix theory from big data perspective. In Big Data
Analysis (ICBDA), 2017 IEEE 2nd International Conference on (pp. 410-413).
IEEE.