Comparative Analysis of iPhone and Samsung Galaxy Smartphone Features

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COMPARISON IPHONE AND SAMSUN GLX
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Abstract
The research study has compared the features of Samsung Galaxy and Apple iPhone by
undertaking secondary and primary research. It has recommended the best brand by covering
certain factors. Quantitative data analysis was carried out by taking a sample size of 50.
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Table of Contents
Introduction......................................................................................................................................4
Aim and Objective...........................................................................................................................5
Secondary Research.........................................................................................................................5
Hypothesis.......................................................................................................................................6
Primary Research.............................................................................................................................7
Data Analysis...................................................................................................................................7
Conclusion and Future work............................................................................................................9
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Introduction
Smartphones are cellular telephones with the integrated computer not originally found with
telephones. Some common features associated with smartphones are web browsing, operating
systems and software applications. Nowadays, smartphones have become vital parts of daily
lives. With an increase in its usage, many companies have developed different models with
common features. It is difficult for consumers to understand which phone to buy from ranges of
brands such as Samsung, Nokia, iPhone and others. The research will compare two major brands
namely iPhone and Samsung Galaxy through primary research.
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Aim and Objective
The aim of the research is to compare memory storage, battery, design and other features of
iPhone and Samsung Galaxy.
Objectives
 To investigate the features of iPhone and Samsung Galaxy
 To compare the features of two brands
Secondary Research
Literature Review
Theme Article name Year of publication Authors
Comparison
between iPhone and
Samsung
An Exploratory Study
on the Evolution of
Design Thinking:
Comparison of Apple
and Samsung
2013 Chang, Kim, and Joo,
Role of brand identity
in developing global
brands: a literature
based review on case
comparison between
Apple iPhone vs
Samsung smartphone
brands
2015 Dissanayake and
Amarasuriya
Table 1: Thematic Analysis of Secondary Research
According to Chang et al., (2013), Apple iPhone and Samsung Galaxy have chosen different
paths for designing their smartphones. Apple has emphasised on independent design thinking
team, whereas Samsung has mixed the analytic and intuitive team. The performance of iPhone
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and Samsung Galaxy are Hexa and Octa core respectively. The models under these brands are of
32 and 64GBs. Samsung provides fingerprint sensor, whereas Apple does not have a similar
feature.
The comparison between iPhone XS and Samsung Galaxy X series is as follows.
Bases iPhone XS Samsung Galaxy X
Size iPhone XS Max is heavier and
wider
It is easier to handle than that
of iPhone XS.
Camera Two lenses are present- wide
angle and six-element
Two lenses are present-one for
distance and another for wide-
angle
Screen quality It uses a sharp, high-calibrated
and bright screen.
It uses a sharp, high-calibrated
and bright screen.
RAM 4GB 4GB
Processor Apple A12 Bionic 845/Exynos 9810
Rear camera Dual 12-megapixels 12-megapixels
Table 2: Comparison between iPhone XS and Samsung Galaxy X series
(Source: gadgetsnow.com, 2019)
According to Dissanayake and Amarasuriya (2015), iPhone is suitable for high-end customer
profiles and enables Apple to earn superlative profits, whereas Galaxy acts as the revenue driver
for Samsung. iPhone has succeeded in building brand image and identity by embedding
outstanding functions. Galaxy has provided customers with functions with core values at a lower
cost than that of the iPhone.
Hypothesis
I observed that Smartphones could be addictive that individuals are spending much time on it.
These phones are enabling them to stay isolated from the real world, which leads to depression
and anxieties. The level of security risk can be more in Smartphones if people will not set a
strong password.
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Primary Research
The researcher has used quantitative data collection process for collecting data in order to
compare features of Samsung Galaxy and iPhone. The sample size is 50, who are the regular
smartphone users.
Data Analysis
Q1. According to you, whose Graphical user interface you like the most?
Options Frequency of
respondents
Number of
respondents
Total number of
respondents
Samsung Galaxy 56 28 50
iPhone 44 22 50
Table 3: Graphical User Interface
56%
44%
Samsung Galaxy iPhone
Figure 1: Graphical User Interface
Analysis: Around 56% and 44% of respondents like the graphical user interface of Samsung
Galaxy and iPhone respectively. It indicates that users might have found Galaxy’s graphics
capabilities support for running programs easily.
Q2. According to you, which camera quality is best?
Options Frequency of Number of Total number of
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respondents respondents respondents
Samsung Galaxy 40 20 50
iPhone 60 30 50
Table 4: Camera Quality
Samsung Galaxy iPhone
40
60
Figure 2: Camera Quality
Analysis: Around 60% and 40% of respondents have opted iPhone and galaxy have better
camera quality respectively. It indicates that users have satisfied with camera quality of iPhone
due to features like high dynamic range, optical image stabilisation and others.
Q3. Which is the value for money smartphone brand?
Options Frequency of
respondents
Number of
respondents
Total number of
respondents
Samsung Galaxy 64 32 50
iPhone 36 18 50
Table 5: Value for money
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64%
36%
Samsung Galaxy iPhone
Figure 3: Value for money
Analysis: Around 64% and 36% of respondents found galaxy and iPhone as value for money. It
means users might have found the price of iPhone higher than that of Galaxy. The found worth
spending on Galaxy series of Samsung.
Conclusion and Future work
The research indicates that users have preferred to Samsung Galaxy over iPhone for its graphical
user interface and attributes that are worth spending. The price of Galaxy is lowered as compared
to the iPhone. Therefore, it is recommended to purchase the Galaxy series.
In future, similar research can be conducted by taking more than two brands for comparison. It is
recommended to increase the sample size for getting a better overview of data for comparison.
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Reference List
Chang, Y., Kim, J. and Joo, J., 2013. An exploratory study on the evolution of design thinking:
Comparison of Apple and Samsung. Design Management Journal, 8(1), pp.22-34.
Dissanayake, D.M.R. and Amarasuriya, T., 2015. Role of brand identity in developing global
brands: A literature based review on case comparison between Apple iPhone vs Samsung
smartphone brands.
gadgetsnow.com. (2019). Compare Apple iPhone X vs Samsung Galaxy S9: Price, Specs,
Review | Gadgets Now. [online] Gadget Now. Available at:
https://www.gadgetsnow.com/compare-mobile-phones/Apple-iPhone-X-vs-Samsung-Galaxy-S9
[Accessed 25 Feb. 2019].
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