Case Study Analysis: I-Phone's SWOT and Market Entry in South Korea

This case study examines Apple's I-Phone and its potential expansion into the South Korean market. It begins with an overview of Apple's background, including its founding, product line, and global presence, followed by an analysis of the South Korean market, highlighting its preference for high-end electronics and technological innovation. The core of the case study involves a SWOT analysis, identifying I-Phone's strengths (established brand, innovation), weaknesses (expensive products, software incompatibility), opportunities (market demand, rising living standards), and threats (saturated market, political risks). Based on the SWOT analysis, the study proposes action plans, including targeting specific customer segments, developing products to meet local needs, and addressing potential threats through revenue planning and market research. It also evaluates the proposed action plans, considering factors such as monitoring, feedback, and resource utilization. The conclusion emphasizes the importance of adaptability, financial scrutiny, and technological innovation for successful market entry. The study also includes references to relevant research papers.

Case Study Worksheet
Name: _______________________ Group members: __________________________________
Strengths Weaknesses
 Established Name
 Good ties with South Korea
 Constant innovation (Sammut‐Bonnici & Galea, 2015).
 Clever design and Multi touch screen
 Apple is globally Iconic and this again closed at $169.60
 Apple was first to introduce the innovative products have
changed the lifestyle and the overall proficiency in technology
It is the most demanding brand in the corporate offices, Apple
has the specific business page that offers top quality technology
 Focusing only on premier goods
 Expensive products
 Cut throat competition
 Lack of marketing and promotions as well as lack of competition.
 When a customer buys the product of Apple, the individual tends to
remain in Apple world (Lovato, Mitton, Denis Shaw & Smith,
2016).
 Incomparability of the software with the other devices and this again
falls for inability of the company.
Opportunities Threats
 Established company providing growth, employment and ease of  Already saturated phone market
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Name of Company: I-PHONE
Background: (who, what, when, where, why questions, etc.)
 Founded in 1976 by Steve jobs and Steve Wozniak Apple Inc. Is a public listed company having its headquarter in California focusing on consumer
electronics. It is one the fastest growing consumer electronics companies in terms of sales.
 Apple designs, develops and sell consumer electronics ranging from personal computers, IPods, Macintosh, Mac-OSX –operating system, Quick-time, i-
Life, i-Pad, iPhone etc.
 It was founded in the year 1976 and in the year 2008 it was planning to enter the one of premier powerhouse of electronic market i.e. South Korea for its
consumer electronics (Lovato, Mitton, Denis Shaw & Smith, 2016).
 South Korea one of the largest hub of electronic industry not only in Asia but one of the most competitive country in the world.
 South Korea’s consumer prefers high end sophisticated phones equipped with advanced multi-functions. Apart from this as the living style is rising in
South Korea therefore constant innovation and strive for new products are widely popular in South Korea.

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doing business
 Consumers in south Korea prefer high end and sophisticated
phones for which Apple is well known
 Improved living style and preference for better design and
innovation (Seckinger, Hample, Wogamon & Ashton, 2018).
 Apple constantly focusing for new products with variety can
attract the consumers in South Korea
 S.K. Telecom, KTF and LG Telecom already enjoying oligopoly power.
 Impact of North Korea on South Korea can create trouble for Apple
Inc.
 Politically risky environment and volatile situation
 Falling birth rate and majority of ageing popular.
asa
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Desired Outcome: The desired outcome of the SWOT analysis of I-Phone for the purpose of analyzing whether the expansion of the company in South
Korea for Apple I-Phone in order to build a new customer base in new area.
Action Plan 1:
I-phone targets the South Korean Market and the products are made for the luxurious people
The next market expansion of I phone shall focus on targeting the customers of medium salaried range
The products for medium class shall be developed as not all products are of affordable range.
The cutting edge technology applied for the new market expansion must be catering the needs of the customer
The touch screen models with a little bit of extra feature can attract the customers as they will hold the brand name in lower range of prices
The lack of competition at times can relate to the negative impact on the customers as it hardly markets its products and services, even with poor
marketing tactics (Knai, Lobstein, Petticrew, Rutter & Savona, 2018).
At times the software is incompetent due to which the devices become incompatible and the expansion in palace like South Korea requires the
competency for which regular follow up must be taken.

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Action Plan 2:
For the threats the company will face by expanding in South Korea, the revenue plan shall be prepared initially
The bifurcation of the expenses and the other fixed costs shall be decided even before entering into the market
The next best step the company can apply is to know the needs of the customer of South Korea, and devise the technology according to the customers as
they are so excited to welcome the product (Lovato, Mitton, Denis Shaw & Smith, 2016).
In terms of demographic the population of 49 million is residing in South Korea and the and around 95% of households will have a mobile phone. In this
manner, the I-phone has advantage over other multimedia providers such as Samsung, Xiaomi.
The average range of the phone users are 25-50 years, and this will definitely increase the possibility of the more revenue and the South Koreans
basically choose to use their mobile phone as windows to their lifestyle (Chu, 2017).

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Things to consider: Focus on consequences, cause/effect relationships (‘if….then); benefits, advantages, negative impacts (both short-term and long-term);
financial & time implications; is it feasible?
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Evaluation of Action Plan 2:
Benefits: Regular scrutiny will maintain the transparency
Internal Controls and the security measures shall be evaluated
Constant review of the cost of the operations of the business
Evaluation of Action Plan 1:
Monitoring and feedback system
Goal attainment measurement
Successful expansion review
Innovation and creativity (Khan, Alam & Alam, 2015).
Optimum utilization of resources

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Proposed Action Plan:
 Scrutiny of the financial perspectives
 Balancing of the demand and the supply of the company
 Innovative technology for futuristic growth
Conclusion: (address criticisms and why it’s still the best plan)
 Plan shall be regulated on the monthly basis
 The Proposed plan is best and the same shall be continued as it clearly identifies the variances
 The plan is easy to understand and implement
 The plan is made under the supervision of experts.

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References
Chu, Y. (2017). SWOT analysis and Countermeasures of India market environment for domestic mobile phone. In 2017 International
Conference on Education, Culture and Social Development (ICECSD 2017). Atlantis Press.
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of
Economics, Commerce and Management, 3(6), 955-961.
Knai, C., Lobstein, T., Petticrew, M., Rutter, H., & Savona, N. (2018). England’s childhood obesity action plan II. Bmj, 362, k3098.
Lovato, C., Mitton, C., Denis, J. L., Shaw, G., & Smith, N. (2016). Evaluation Plan for the Facility Engagement Initiative for Doctors of British
Columbia.
Sammut‐Bonnici, T., & Galea, D. (2015). SWOT analysis. Wiley Encyclopedia of Management, 1-8.
Seckinger, L., Hample, S., Wogamon, A., & Ashton, H. (2018). An Occupational Therapy Program for Patients Undergoing Bone Marrow
Transplant: An Action Plan for Empowerment. Biology of Blood and Marrow Transplantation, 24(3), S267.
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