Opportunities and Challenges of iPhone X in the Market

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OPPORTUNITIES ASSIGNMENT 1

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Opportunities for iPhone X
 Enhance Innovation in the new market: iPhone X is one of the best features phones
with minimal bezels and face recognition launched by Apple in 2017. The Apple has
used its branding strategy in its product iPhone X, which is full technical advance with a
Beastly A12 Bionic processor and a more colourful OLED screen with faster Face ID
will definitely attract customers in the market (Dudovskiy, 2019). This helps in
enhancing the innovation related to the product and increase sales in the new market.
 Develop competition for the products of other brands: The iPhone X has a phablet
slightly classic screen which attracts more customer. Nowadays, people are more
engaging towards innovative products and attracts by a product with full of technical
advancement. The company provides its products and services all over the world
(Phillips, 2017). Apple has the market price of iPhone X as per the demand and nature of
customers which help in engaging more customers in the market. With Aesthetic Design
and slighter classic display with affordable prices will develop tough competition for
products of other companies such as Nokia, Motorola, and Samsung.
 Enhance profitability and market share: Apple has launched its product iPhone X by
implementing innovative strategies with higher technological specifications. Such factors
develop challenges for other products in the market and create a huge impact on the
profitability and market share of the company at global level (Phillips, 2017).
 Facial recognition develops more secure connection: iPhone X has a durable power
with Facial Face ID recognition process which powers a more secure connection and
enhance security system for user interference
. References
1. Mirandes, N., (2019). iPhone X tech and marketing. Retrieve from: https://www.mig-
marketing.com/blog/iphone-x-marketing
2. Dudovskiy, J., (2019). Apple Segmentation, Targeting, and Positioning. Retrieve from:
https://research-methodology.net/apple-segmentation-targeting-and-positioning/
3. Phillips, B., (2017). The ad opportunities in iPhone X. Retrieve from
https://www.warc.com/newsandopinion/opinion/the_ad_opportunities_in_iphone_x/2514