Communication for Academic Purposes 2: IQOS Case Study Presentation

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Communication for Academic
Purposes 2

Table of Contents
Slide 3- Introduction
Slide 4-5- Overview of the company
Slide 6-9- SWOT analysis of IQOS Company
Slide 10- Conclusion
Slide 11- Reference List

INTRODUCTION
The aim of the study is to give an
understanding on the consistent factors of the
SWOT analysis for the electronic company
IQOS based in the United Kingdom

Overview of the company
The term ‘IQOS’ is identified as‘, I quit
original smoking’ and was co-founded by
Phillip Morris International the manufacturer
of the famous Marlboro cigarettes.
It does not make the consumption of the fire,
ash combustion or smoke.

Overview of the company
The foundation of the electronic smoking
system came into the market in the year
1988.
The current stakeholders of the company is
Phillip Morris and the products include
devices such as Heat sticks, heat-not-burn-
products, heat chargers and so forth for
the company (Salman et al ., 2018).

SWOT analysis of IQOS Company
Strengths: The major strength of the
company is that IQOS is only product in the
market that makes the utilization of heating
tobacco for consumption.
IQOS initiates in the utilization of
sophisticated and unique technology that
is designed for heating the tobacco units.
It offers a healthier and non-addictive
method of boosting the growth of the
company

SWOT analysis of IQOS Company
Weakness: IQOS is subjected to pose
weaknesses, which affects the profit and the
level of growth of the company and crippling
its demands among the regular smokers.
The products and the heated objects that are
sold are quite expensive and not affordable
by the middle class buyers of regular
cigarettes.

SWOT analysis of IQOS Company
Opportunities: In the perspective of
opportunities, IQOS does not have any
competitor in the market of heating tobacco.
This shows that the company can express
their thoughts and ideas and collaborate
with other non-smoking institutions to fund
their causes.

SWOT analysis of IQOS Company
Threats: IQOS is subjected to the presence
of threats, which might affect the functioning
and the cycle of the company.
The UK companies, that make the sale of
tobacco, might pose as new competitors
and renovate the services sold by the current
company.

Conclusion
The study has given an account of the
strengths weakness opportunities and threats
for the tobacco company IQOS. It has given a
substantial understanding on the strategies
that are used by the company for providing
best results to an individual.

Reference List
 Auer, R., Concha-Lozano, N., Jacot-Sadowski, I., Cornuz, J. and Berthet, A., 2017. Heat-not-burn
tobacco cigarettes: smoke by any other name. JAMA internal medicine, 177(7), pp.1050-1052.
 Caputi, T.L., 2017. Industry watch: heat-not-burn tobacco products are about to reach their
boiling point. Tobacco Control, 26(5), pp.609-610.
 Farsalinos, K.E., Yannovits, N., Sarri, T., Voudris, V., Poulas, K. and Leischow, S.J., 2018.
Carbonyl emissions from a novel heated tobacco product (IQOS): comparison with an e‐
cigarette and a tobacco cigarette. Addiction, 113(11), pp.2099-2106.
 Glantz, S.A., 2018. Heated tobacco products: the example of IQOS. Tobacco control, 27(Suppl
1), pp.s1-s6.
 Helen, G.S., Jacob, P., Nardone, N. and Benowitz, N., 2018. IQOS. Tobacco Control, 27(Suppl_1).
 Leigh, N.J., Palumbo, M.N., Marino, A.M., O’connor, R.J. and Goniewicz, M.L., 2018. Tobacco-
specific nitrosamines (TSNA) in heated tobacco product IQOS. Tobacco control, 27(Suppl 1),
pp.s37-s38.
 McKelvey, K., Popova, L., Kim, M., Chaffee, B.W., Vijayaraghavan, M., Ling, P. and Halpern-
Felsher, B., 2018. Heated tobacco products likely appeal to adolescents and young
adults. Tobacco control, 27(Suppl 1), pp.s41-s47.
 Salman, R., Talih, S., El-Hage, R., Haddad, C., Karaoghlanian, N., El-Hellani, A., Saliba, N.A. and
Shihadeh, A., 2018. Free-Base and Total Nicotine, Reactive Oxygen Species, and Carbonyl
Emissions From IQOS, a Heated Tobacco Product. Nicotine & Tobacco Research.

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