A Detailed Analysis of the St. Patrick's Day Festival in Ireland

This essay provides a comprehensive overview of the St. Patrick's Day Festival in Ireland, detailing its historical and cultural significance. It explores the traditions, including parades, wearing green, and the consumption of green beer, while also examining the festival's economic impact on Ireland, highlighting its role in promoting Irish culture globally and attracting tourists and investors. The essay discusses the evolution of the festival, its various events, and its contribution to the Irish economy. It also touches upon the environmental considerations associated with the celebration and the festival's impact on social media and brand awareness. The analysis further includes the involvement of various stakeholders, from the government to businesses, and the strategic planning for future expansions of the festival. Overall, the essay portrays St. Patrick's Day as a national asset, contributing to Ireland's cultural heritage and economic growth.

RUNNING HEAD: ST. PATRICK’S DAY FESTIVAL IN IRELAND
St. Patrick's day festival in Ireland
Name of the student
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Authors note

1ST. PATRICK’S DAY FESTIVAL IN IRELAND
St. Patrick’s Day festival in Ireland
St. Patrick’s Day is also known as the feast of Saint Patrick. It is a day when
cultural and religious festival is celebrated in Ireland. St. Patrick’s day is celebrated on 14th
March. This day is celebrated in the memories of the death of Saint Patrick. He is the patron
saint of Ireland. On this day there is an official holiday all over the country. The celebration
is done with parades and with different types of occasions (King et al. 2018). People go to
church on this auspicious day. As a tradition of Ireland, the people of Ireland consume green
beer to celebrate this particular day.
On St. Patrick’s day, the people of Ireland prefer to wear green and they go
to attempt the parade on the road. The holiday in the country is continuing over 1500 years.
Following the tradition of this auspicious day, the Irish people use shamrock which is a
sacred plant in Ireland and it says that the rebirth of the spring (Fox 2018). As a symbol of
honor and pride, the people of Ireland wear shamrock and it is their heritage. There are many
kinds of music that are played on St. Patrick’s day. From the ancient times, Irish music has
been an important role in their life. With the music on St. Patrick's day, they pass the tradition
as well as the culture from one generation to the other. Many Irish bands take part in this
wonderful musical tradition. On the St. Patrick’s day festival, people gather together to
exchange corned beef and cabbage with their loved ones. These traditions turned out to be a
festival in Ireland. Some traditions are related to the religion and some are to celebrate the
day. People who have no connection with the country also celebrate this day by participating
in the festival. People wear green on St. Patrick’s day. They do this to protect their heritage.
As it is a holiday for them, therefore, the people wear their best and attend the church
together (Fox 2017). After attending the church the families come back and sit for dinner.
The dinner consists of delicious dishes. Drinking green beer is a tradition for them on this

2ST. PATRICK’S DAY FESTIVAL IN IRELAND
particular day. St. Patrick’s day promotes the Irish culture to the world. The festivals of St.
Patrick's day also portray the struggle that they had earlier with the British. Through their
celebration the Irish people do their best to keep their culture and traditions.
Apart from the celebrations, this day has a great impact on the Irish
economy as well because as it is a global event and it is the best event where the country can
showcase them in front of the entire world. It is said to be one of the biggest global events
across the world. The government of Ireland through the St. Patrick’s day festival tries to
promote the country globally (O'Donnell et al. 2016). They showcase their country in such a
way so that the other countries can do business with them. Doing business with them will
lead to investing in the Irish market which will always be a positive impact on the Irish
economy. Increasing the economy will also help in the growth of employment. Every year
during St. Patrick’s day festival the country invites all the global leaders to come to their
country. There are many business meetings and political events that happens just because of
the St. Patrick’s day festival (Holden 2020). About 13600 representatives across the globe
visit Ireland to attend the famous festival and to take part in the business meets. There are
more than 26 countries across the world that visit Ireland to attend St. Patrick’s day festival.
The views of the videos of the festival on social media are more than a million. It is declared
by the department of tourism and foreign affairs of Ireland. About 80 million people across
the globe watch the festival via media on the St. Patrick’s day festival. St Patrick's Day
festival allows the country to make a good relation with the tourists, businessmen, foreign
companies, and investors. With the help of international media coverage, it helps them to do
trade all around the world. There are many important messages that the country delivers to
the world. They consider themselves as one of the growing economies in Europe (Garrett
2020). They have ranked best in the whole of Europe in terms of business and even Forbes
also considered it. It is the place for foreign companies where they can invest directly. There

3ST. PATRICK’S DAY FESTIVAL IN IRELAND
are more than 3300 foreign companies that are doing business on their land. The popularity of
the day increased the rate of export of goods. The St. Patrick’s day festival made a great
attraction for the tourist to visit. It is considered to be one of the five best festivals in the
world where tourists can enjoy safely. There were 7.6 million overseas visits in Ireland.
These visits already offered the country over 3.6 billion dollars in their economy. The St.
Patrick’s day parade attracts millions and millions of people from all over the world. The
tradition of Ireland has turned the entire world green on this day. In the case of tourism over
160 landmarks of the country turned themselves green on this day to celebrate St. Patrick’s
day festival. The tourism of the Irish is getting stronger year after year due to the St. Patrick's
festival. For 25 years this festival is growing more and becoming innovative. In this four to
five days of the festival Ireland invites the entire world (Connolly 2020). The festival is full
of arts and civic celebrations. With the help of the global audience, the festival is becoming
more popular over the years. Apart from parades there are many other events where lots of
visitors take part. The St. Patrick’s day festival has also done a lot to the economy. Every
year this particular event contributes 73 million euros to the Irish economy. From the trips of
foreign visitors, the country earns more than 1.4 million euros. The five days of the festival is
organized with more than 40 events which include dance, street theatre, science shows, and
food. All this made the St. Patrick’s day festival a national asset to the country (Doyle 2020).
Along with this the St. Patrick’s festival showers light on the Irish culture as well and to their
rich heritage in front of the entire globe. This festival is done on a particular theme every
year. There are opening as well as closing ceremonies also. From the national cultured
institution, they do programs that are based on different themes. There is a village festival
which continues for one long week. With this festival, the communities and artists from
various areas are also get connected. There are many kinds of delicious dishes that are
prepared on this day. Even a cultural night is also organised in the festival. Apart from the

4ST. PATRICK’S DAY FESTIVAL IN IRELAND
culture of Ireland this festival also promotes the wealth and diversity of the country. The
parade is arranged in that way so that it makes emotional to the audiences and keeps the pride
of the country high. Many companies are into sponsorship by taking part in this biggest
festival of Ireland. Many companies want to be the stakeholder as well as the investors of the
St. Patrick’s Day festival. With the help of them, the Irish government expands the festival.
The agency and audience of the festival are very broad. The main aim of the festival is to
build up a good relationship with the foreign countries in terms of social and economic. The
planning for expanding the festival is there for 10 years starting from 2020. Transport and
tourism are also there to review the strategies. The festival is themed with the celebration of
spring in the Irish culture. Every artists who are performing here gets paid properly. Through
performances, the country delivers its culture to the entire world. As St. Patrick’s day is a
national holiday in Ireland, therefore, they arrange the festival in that way so that each and
every people can enjoy and participate. The main audience of the festival is the citizens of the
country (Wilson 2018). The beneficiary audience of the St. Patrick’s day festival are
businessmen, companies, and foreign investors. The government spends six months in
arranging this festival. With the help of the stakeholders and the organizers, the Irish
government arranges these five days festival. This festival has become a creative hub for the
society with its social performances and arts. The benefit that they are getting from tourism is
very much positive towards the economy of the country.
As St. Patrick’s is becoming more creative and that is the reason it is boasting up in
the social media and the people are engaging with their content. The festival engaged people
by creating social media contests (Donnelly et al. 2019). Doing this is helping them in the
creation of a brand awareness. This festival also offers many contests where the winners will
get a free ticket to Dublin to take part in the St. Patrick’s day festival. This campaign is a
good example of user interaction (Sullivan 2020). Due to the tradition of wearing green it is

5ST. PATRICK’S DAY FESTIVAL IN IRELAND
also benefitting the apparel sectors and online shopping platforms to do their business
efficiently.
There are many environmental impacts that cause due to the celebration of this
festival. As it is a tradition for the people of the country to go green at this festival. The
people try to celebrate this day in an eco-friendly way. Still, there are many negative impacts
of the festival like the shamrock headbands that the citizens wear are manufactured with
harmful chemicals that might cause pollution to the environment. So instead of buying them
the people must be creative and make their own hats and hair bands. The recycled paper and
the leftover fabrics and paints and can be used for making arts and crafts. People can save
their time and money by wearing the things that are already there with them instead of buying
the new things (Groarke 2018). It is the most eco-friendly process because it will have less
consumption hence it will reduce pollution (Alcobia-Murphy 2016). People need to buy those
products which are eco-friendly and which will not harm the environment. Buying the used
items and dresses has several benefits as well. It will save money and will allow of using no
extra resources (Hendry et al. 2016). The festival must promote the local industries who are
manufacturing such things which will help them to earn more and it will make their economy
strong in a way. During the party of St. Patrick’s day festival, the people should use bio-
degradable cups and plates. Using plastics causes land pollution as well as water pollution.
To make them reusable it needs a lot of water and energy (Walker 2017).
From the above, we can see that St. Patrick’s day festival is the biggest
festival that is celebrated in Ireland. It is one of the prestigious festivals of the country. There
is a public holiday which is given for St. Patricks day festival. This festival is on the behalf of
the death of the Saint Patricks. It is also concluded that St. Patrick’s day festival occurs on the
15th of march and it continues for four to five days. The festival is full of events starting from
music to theatres and food. Many visitors come from across the globe to be a part of the

6ST. PATRICK’S DAY FESTIVAL IN IRELAND
wonderful festival. This article also concludes that with the help of St. Patrick’s day festival
the economy of Ireland is also getting stronger. At this festival, many businessmen and
investors come from different countries to take part in it. Hence with the help of the festival
the Irish government makes a good relation with the foreign countries. Through this festival,
Ireland portrays its culture and heritage in front of the entire world.

7ST. PATRICK’S DAY FESTIVAL IN IRELAND
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