University Assignment: Trademark Development for Irrigation and Miners

This assignment focuses on the development of a trademark for a startup company that provides innovative products and solutions in the mining and irrigation fields. The student designed a trademark, including a logo and tagline, and analyzed its representation of the business's goals and objectives. The assignment explores the importance of a strong trademark in establishing a brand identity and attracting customers. It further discusses the different types of trademarks, the eligibility criteria for trademark registration, and the application process, including steps to take if the application is unsuccessful. The content emphasizes the significance of trademarks in representing a company's values and creating a positive first impression, particularly for startups aiming to establish themselves in the market.

Running head: ENGINEERING ENTREPRENEURSHIP
ENGINEERING ENTREPRENEURSHIP
Name of Student
Name of University
Author’s Note

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Executive summary
This assignment discusses about the trademark rights of the company the given company
in the assignment is delivers an innovative products and solution in the mining and irrigation
field. The assignment designs a trademark for the company with a tagline. The assignment
further discusses about the rules and regulation related to the trademark rights and discusses
about different types of the trademark

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
The designed trademark represents business...............................................................................4
How the company is eligible for the trademark...........................................................................5
Various type of trademark...........................................................................................................5
Process of application for registration of trademark....................................................................6
Steps if application is not successful...........................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The following assignment discusses about the logo making and how a company can
acquire a logo in the Australia. The chosen assignment is a startup an innovative enterprise. Your
enterprise is involved in providing innovative products and solution for irrigation in agriculture
and mining sector. The assignment firstly designs the possible logo for the organization with a
name of irrigation and miners with the logo that we make everything except the excuse. The
assignment discusses about the concept of the trademark and its advantages in the market. it
discusses about the reason for the trademark and tagline. It further discusses about different types
of the trademark and which is suitable for the company. The assignment discusses about the
various steps which is involved in making a trademark and finally discusses about the steps to be
done if the application is not successful.
Discussion
Trademark for your irrigation firm in mining sector
The following image demonstrated the trademark for the company.

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Figure 1: The trademark and the name of the startup
The designed trademark represents business
The trade mark is something which represents the ultimate goals and purpose of the
company (Benouniche, Zwarteveen & Kuper, 2014). Through the trademark the first impression
of the company goes on the customer. If the trademark is attractive and contains the proper
message which represent the company goals then the customer will view it as a good company
and will buy the product. if the logo is dull and do not have a proper message. There will be bad
impression on the company even if the company has good production. Thus a good trademark is
important to create a good impression (Berry, 2014). Moreover if the company is a startup then it
is crucial that the logo of the company should be attractive. In the following assignment which is
involved in providing the innovative products and solution for irrigation in agriculture and
mining sector. The designed trademark represents a water drop with its company name below
“irrigation and miners”. The tagline of the company is “we make everything except the excuse”.
The above trademark involves water as the water is the important factor which is considered in

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this startup. The irrigation main requirement is the water as well as the mining main component
is the water therefore the company main motive to design such irrigation and mining tools which
utilizes the efficient use of the water. The company also provides solution for the better
technique for the irrigation and mining which means efficient use of the water (Gherghina,
2014). The company’s major problems and challenge is to reach the target on the time and
deliver the product to the client thus the company tagline is “we make everything except the
excuse” which means that the company is more serious in delivering good and efficient products
on the time to the customers.
How the company is eligible for the trademark
The trademark is seen as the brand image of the company so if the company has a
trademark it means that the company has the desire ad ability to expand (Gotsch & Hipp, 2012).
The company in the given assignment is providing innovation tools and solution regarding the
irrigation and mining activity thus to create a place in the global market it has to be recognized
by the people and to get recognized it should develop its own trademark.
Various type of trademark
Various type of the trademark is used by the company they are:
The word marks
In this type of the trade mark there are only one or two words which can be the initials of
the company like the company of the MacDonald’s (Milne & Witten, 2013). The word mark is
always registered on the standard type face which implies that if the person want to protect
certain shape which represent the company he has to apply for the figurative mark.

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Logos
The logos are made to display the hidden message in it like the Amazon or the coca cola
or the FedEx where the arrow in the Amazon depicts that they sell everything on their site from
A to Z. the word are in the particular font which is either in black or in white color (Trappey &
Trappey, 2015).
Colors
The colors is also an important part in making the logo as the color represent the domain
in which the company is working upon for example the green color depicts that the company is
in agricultural industry. The color can be copyrighted by the company
The taglines
The tagline is an innovation part from the company to attract the customers. The
attractive tagline gives good impression on the customers of the company (Jonason, Slomski &
Partyka, 2012). The trademark also indicates the domain in which the company is working thus a
good tagline gives the edge of the company on others.
For the startup which is given in the assignment the possible trademark should be related to the
company is water as the water is the major tool used in both irrigation and mining and its
efficient use is the motto of the company (Yingwei, 2013).
Process of application for registration of trademark
To be eligible for the trademark there are various criteria which has to be fulfilled to gain
a trademark (Domicián & Dékán, 2015). Some of the rules for the trademark are:
The person who is applying for the trademark for the company must be the:

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 An individual
 A organization
 An incorporated association
The trademark can be acquired by:
 A company which is not formed into the legal corporation or an an unincorporated
association. It is the only for the collective trademark.
 An organization which is formed under the existing legislation. It can be a charity house
which is registered in the legislation.
The applicant of the trademark can be:
Should not be a business name or any trading name.
Should be the owner of the organization
Should not be any stakeholder or shareholder of the company or the director
Should be in trustee name rather than the trust name.
Lastly if the trade mark is to be used by a corporate entity that is about to be formed, you can
assign the trade mark to the new body once it has been formed.
Steps if application is not successful
There are various rules and regulation which is applied while taking up the copyright
(Marsoof, 2013). Therefore if a person has applied for the trademark and his application fails
then there can be various reasons behind the failure of the application:

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Firstly it can be possible that he may not be fulfilling certain rules which are required to gain a
trademark.
Secondly it is possible that the logo or the tagline he applied for is used by the other county and
it is their copyright so that logo cannot be assigned to that company.
Thirdly it can be possible that the company is fraud or may not have the valid documents thus it
cannot acquire the logo for it.
Lastly it may be possible that the company do not have enough finance to buy a logo thus the
application will fail.
Therefore if the application fails the above given steps should be analyzed to find the failure of
the application.
Conclusion
From the assignment it can be concluded that the trade mark represents the ultimate goals
and purpose of the company. The trademark will create the first impression of the company
which is reflected on the customer. If the trademark is attractive and contains the proper
messages which represent the company goals then the customer will view it as a good company
and will buy the product. If the logo is dull and do not have a proper message. The organization
in the given assignment is the company which gives innovative products and solution to the
customers in the mining and irrigation field. The company trademark is the water drop which
represents the company goal and the tagline represent the motto and the objective of the
company.

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References
Benouniche, M., Zwarteveen, M., & Kuper, M. (2014). Bricolage as innovation: opening the
black box of drip irrigation systems. Irrigation and Drainage, 63(5), 651-658.
Berry, R. (2014). How to Create a Highly Distinctive Trademark: Orienting Patrons to
Trademark Policy in Fifteen Minutes.
Domicián, M. Á. T. É., & Dékán, T. (2015). Trademark Applications In A Sectoral
Approach. THE ANNALS OF THE UNIVERSITY OF ORADEA, 550.
Gherghina, L. (2014). The importance of image and communication of a brand or trademark
positioning. Analele Universitatii'Eftimie Murgu'Resita. Fascicola II. Studii Economice,
83-87.
Gotsch, M., & Hipp, C. (2012). Measurement of innovation activities in the knowledge-intensive
services industry: A trademark approach. The Service Industries Journal, 32(13), 2167-
2184.
Jonason, P. K., Slomski, S., & Partyka, J. (2012). The Dark Triad at work: How toxic employees
get their way. Personality and Individual Differences, 52(3), 449-453.
Marsoof, A. (2013). Online service providers and third party trademark infringement: an
Australian perspective. International Journal of Law and Information Technology, 22(2),
75-106.
Milne, D., & Witten, I. H. (2013). An open-source toolkit for mining Wikipedia. Artificial
Intelligence, 194, 222-239.

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Trappey, C. V., & Trappey, A. J. (2015). Collective intelligence applied to legal e-discovery: A
ten-year case study of Australia franchise and trademark litigation. Advanced
Engineering Informatics, 29(4), 787-798.
Yingwei, S. (2013). On the Importance of" Use" in Trademark Law from the Legitimacy of the
Trademark Rights Protection.