Analysis of Information Systems and Recommendations for Fibre Fashion

This report provides an analysis of the information system used by Fibre Fashion, a company likely operating within the fashion or retail industry. The report identifies key issues such as the inability to offer discounts to loyal customers and the lack of a system to effectively manage customer feedback. The core of the report focuses on recommendations to address these problems, suggesting improvements to the company's database and marketing campaigns. It emphasizes the importance of a robust information system for maintaining customer relationships and adapting to the competitive marketplace. The report also mentions the use of a spreadsheet system for managing client and brand information. Overall, the report aims to provide insights into how Fibre Fashion can enhance its operations through improved information management and strategic marketing.

Foundation of
information system
(Part-2)

Table of contents
 Introduction
 Issues
 Recommendations
 Conclusion

Introduction
An information system can be defined as a system that is basically
designed in order to collect, process and store information. All
organisations require a system wherein they can keep a record
of the different activities that are carried out within the
workplace in order to identify the cause of a particular problem
and appropriate solutions to the same.

Background to the Issue
 the company has also been facing issues with not being able
to provide offers and discounts to the customers who are loyal
to it. The current database of the company does not allow the
company to organise and save feedbacks that are provided by
the customers.
 the company can also customise its different marketing
campaigns. This will not only help it in identifying the
customers who are loyal to it, but also make sure that they
consider buying products from it again.

Recommendations
 There are certain problems that are being faced by Fibre Fashion
while delivering their services within the marketplace. It becomes
important for the organisation to make sure that they are able to
identify these issues before it becomes bottleneck which will
further make it difficult for them to sustain within the marketplace.
 critical information system that is utilised by Fibre is spreadsheet
which is responsible for keeping details related with clients along
with PER brand and different brands will be provided.

References
Bălăşescu, M., (2019). METHODS OF OBTAINING THE INFORMATION
NECESSARY TO UNDERLIE THE MARKETING POLICIES
SPECIFIC TO PUBLIC INSTITUTIONS. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V, 12(1), pp.9-14.
Kirkby, S.D., & et. al, 2019. Marketing campaign management system. U.S.
Patent 10,282,746.
Koser, V.R., McGregor, G.M. and Wert, K.A., NCR Corp, 2020. System and
method for execution of customer-specific marketing, discounts, and
promotions. U.S. Patent 10,706,417.