Integrated Hospitality Marketing Communications Report: Island Beach

This report provides an in-depth analysis of the integrated marketing communication plan for Island Beach Hotel, a hospitality business established in 2009. The report begins by outlining the importance of marketing channels and communication tools in attracting customers and achieving predetermined goals. It then defines communication objectives, focusing on enhancing brand image, increasing customer awareness, and utilizing digital marketing strategies, including website development and social media promotion. The report justifies the selection and integration of communication channels, highlighting the use of content marketing, email marketing, and social media marketing. Furthermore, it presents an integrated marketing communication plan, detailing the identification of marketing channels, development of a communication plan, and understanding of the customer's decision-making process. The report concludes with a summary of the findings and references to support the analysis, emphasizing the significance of effective marketing strategies in the hospitality sector.

INTEGRATED
HOSPITALITY MARKETING
COMMUNICATIONS

INTRODUCTION
Hospitality sector has been play vital role in order to introduce
new innovative products and services within the market place.
For this purpose they used effective tools and technologies in
order to attract their target customers. For understanding the
importance of communicating tools in small size entities, Island
Beach has been taken, it was established in 2009.
It run their business in hospitality sector and provides
services, shopping, dining, recreation activities, it also offers
wedding facilities to their customers.
This report has been prepared to define the importance of
marketing channels for achieving their predetermine goals and
use of effective communication plans for formatting strategies
and plans and policies in order to attain goals with earning
profits.

TASK2
P2 Design communication objectives for a given
hospitality organisational plan
For intended business goals and advertisement or promotion
business program communication objective has been decided.
Island Beach Hotels need to focus on the business plan , which
describe below
The main purpose of formulating communication plan is to
enhance the target market area of the Island Beach Hotel, and
solve the problem of lack of goodwill and brand image with the
economy (Huang Backman Backman and Chang, 2016).
Another objective of developing the communication plan
within the organization is too aware the customers regarding
the service facilities provided by the Island Hotels. The
organization, plan wedding facilities various spa, tourism
facilities to their customers. Communication plan help in
achieving goal.

COMMUNICATION OBJECTIVE

For solving the issue of digital marketing and technique issue they need
to design effective and attractive web page of their own hotel so that
not face any problem regarding searching of this hotel on Google.
For attracting citers they need to use effective promotional
strategies they use , Facebook twitter and share picture and
view of the hotels to attract their customer (Ruiz-Molina, Gil-
Saura and Berenguer-Contrí, 2014).
P3 Provide justifications for the selection and integration
of communications channels chosen
Justification
The problem of the Island Beach Hotel is that they are not know
how to use the resource they have and utilized n in effective way.
Their sales rate goes down because no one known about the
resort and due to lack of their marketing skills they are not able
to show their hotel page in effective way to attract their
customer.

For spreading awareness among people regarding the brand of this
hotel,, they need to use effective digital marketing medium and
communication tool. B applying attracting communication plan they
are able to spread information and knowledge of the company to
the whole world (Pinto and Yagnik, 2017).
By formulating web page and describing every detail regarding the
hotel, their staff, facilities, services event s offer by them their game,
spa, tourism facilities and meals they provide luxury facilities and
experience of the prior customer all these thing are share on their
social media account and their official web page it will help the
customer to know more about the hotel.
They also maintain good relation with their customers by providing
them families facilitates and environment it will help in increasing
and image as customers promotion hotel on their social medial
account and increase the goodwill.
By using effective digital marketing and promotional tools
advertising personal selling all these tools help in awareness
between customers. And build strong image of the hotel in market
economy.

TASK3
P4 An integrated marketing interactions plan that efficiently
meets communication objectives for a given hospitality
organizational situation.
There will be many effective integrating marketing communication plan
through which organization attain the goals. Manager of the Island
Beach impartment the plan in systematic ay which describe below
Identification of different marketing communication channel
It is essential for the manger analysis those plan through which they can
able to increase the goodwill of the hotel in market. Island Beach hotel
offering and plan even of weeding (Dolan and Goodman, S., 2017).
Thus will be best way to enhancing awareness as during the time of
hotel the wedding event they provide best facilities to all the member
of the wedding and promote their hotel on social media by tag
customers picture it will help in dreading the goodwill of the
organization.

Identification of different communicating channel
Island use following marketing channel to implement plan
Content marketing: It will useful in increasing the awareness of the
organization by providing reliable content and help in taking beneficial
decision of company.
Email marketing: Manager of Island Beach used this method to
provide relevant information via mails to heir users (Miao, Lehto
and Wei, 2014).
Social media marketing: These tools helpful in increasing the brand
image within market and also useful in build strong relation with
their customers
Develop a marketing communicating plan
It is necessary for the manger to identify the wants and desire of the
customers to formulate effective communication plan.
lsland Beach hotel focus on social media for attract their viewers to
buy and use their services.

Audience:
For attracting the customer it is essential to identify the wants ands and
desire of the customers and when formulate plan according to their
needs.
Content:
In order to influence the larger number of customers , manger need to
provide reliable information regarding the content they also use the
information of customers to change threat into opportunities though
which they enhance their ales.
Cadence:
it is essential for take information regarding how customers react when
they know about the organization.
IT will help in changing polices and service to the customers.
Understand the customer’s decision making process

Understand the customer decision making process:
It is require by the organization to understand their importance and
usefulness of the customers decision making procedure in order to
acv future growth.
They need to analysis’ the issue and conflicts and the quality of the
service provide by them toward the customers (Maggon, and
Chaudhry, 2015).
Implement marketing plan
It is require by the manger to important the communication pan
effectively, for this purpose they need to solving the issue of
customers and try to proved best quality of service to their
customer.

INTEGRATED MARKETING COMMUNICATION PLAN

CONCLUSION
From the above analysis it has been concluded that hospitality sector
has played essential part in providing new innovative produce and
service to the word.
At present time the situation of small business organization of
hospitality sector is not so good in order to make strong potion of
small business organisation they need to use effective making
channelize strategies, in which they use direct marketing, personal
selling an digital marketing technique though which they can enhance
sell by increasing their promotion they also use integrate
communication plan to provide information regarding the plan and
achieve goal of business organisation