Island Beach Resort: Integrated Hospitality Marketing Communication

This report provides an analysis of the integrated hospitality marketing communication plan for Island Beach Resort. It begins with an introduction to integrated marketing communication, emphasizing its importance in the digital business world. The main body of the report explores the resort's communication objectives, focusing on leveraging digital media platforms such as Facebook, Instagram, and Twitter to engage with consumers globally. The report justifies the selection and integration of digital channels, highlighting the increasing competition within the hospitality industry and the need for innovative marketing strategies. The marketing communication plan is outlined, including the mission statement, marketing mix strategy (product, place, price, and promotion), and the use of digital marketing channels like social media and content media marketing. The report also discusses monitoring and controlling tactics using Google Analytics and social media metrics. The conclusion summarizes the challenges faced by Island Beach Resort, emphasizing the need for effective online marketing channels and the role of ICT in improving communication strategies. The report includes references to academic sources supporting the analysis.

Integrated Hospitality Marketing Communications

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• CONCLUSION
• REFRENCES

INTRODUCTION
• Integrated hospitality marketing communication is the most
innovative marketing parameter coming-up under digital business
world to program onto new paradigms of effective programming into
global networking and marketing for gaining productive position
competitively.

CONTINUE…
• The presentation explains different marketing channels and
communication objectives to develop selection and integration
for new appropriate channel, which creates new rational force
to technically program onto new basis.
• Presentation further explains modern channel working
parameters, and how creative content creates higher
competitive edge benchmarks for programming onto new
heights for higher revenue.

MAIN BODY
• Communication Objectives
• Island beach resort mission to create new communication objectives
productively by using high effective marketing platforms and
techniques of social media to create larger position onto global
segments to program new rational strategy of huge consume oriented
services.
• Island beach resort is aiming to adopt innovative marketing procedures
with digital media adoption with use of the best parameters such as
Facebook, Instagram and Twitter etc. which are completely becoming
new platforms for communicating with consumers onto global
marketing segments.

CONTINUE…
• Island beach resort is aiming to attain new communication
objectives with specific objectives to bring consumers close to
venture marketing paradigms with use of digital integrated
communication channels, by which keen synergy of modern
business profitability has created.
• The resort is also aiming to bring functional efficiency to attain the
long-term synergy of goals by which productive programming can
be undertaken by the management to enter onto global consumers’
segments.

CONTINUE…
• The communication objectives has also promoted for bringing on
innovative use of the social media platforms or channels, for
proclaiming onto new synergy of creative content, and also to
create long-term position into high competitive hospitality sector.

CONTINUE…
• Justification behind selection and integration of channels of
communication
• The justification behind selection and integration of different new innovative
digital media channels of communication focused onto use of email marketing,
mobile networking and social media within Island beach resort for gaining
higher synergy of innovation will be analyzed through mentioned
justifications;
• Continuously increasing competition within hospitality industry has increased
the new functional channels of creating most productive framework of
stronger rational revenue through which huge profits can be achieved within
business scenario.

CONTINUE…
• Justification of the above discussed strategies of
communication can be organized with the fact that
different new global marketing avenues comes into
hospitality industry, where there are huge customer
preferences to gain the larger venture scenario.
• Island beach resort can be capable for bringing on
focused on innovation with effective
communication channels, where customers can be
also gained customized hospitality services and
detailed information from Island beach resort’s
digital media profiles.

CONTINUE…
• Marketing Communication Plan
• The marketing communication plan be able for programming onto new
basis where customer and market can be easily communicated with the
innovative business plans, and for generating wider scope of services to
bring on advancement within the profitable working avenues to gain onto
new synergy of effective elaborated communication channels or
networks.
• The Island beach resort can be able for gaining huge customer segments
and also enter into global hospitality industry, where there is large scope
of revenue working paradigms.

CONTINUE…
•Mission statement
•Island beach resort is aiming is for ensuring that target the market is
global rather than the local or national consumers, so that this will be able
to build on more innovative business patterns that will be developed
higher synergy of larger profits and networking to ascertain huge profit.
•Marketing mix strategy
•The marketing mix focused on product, place, prices and promotion
which will be able to build a strong competitive place in hospitable
marketing sector to pool on new resources to gain wider consumer base.

CONTINUE…
• Place
• Island beach resort to develop strong communication channels
need to work on the place factor effectively by programming on
new way of simple consumer availability by websites and social
media pages.
• Price
• Price factor can be targeted for bringing on affordable pricing
across the all working segments, by which wider customers can
be targeted, and higher goodwill will be gained in all patterns.