This report provides an analysis of integrated hospitality marketing communication, focusing on the case study of the Island Beach Resort. It explores communication objectives, including establishing customer relationships, stimulating interest, developing repeat purchase behavior, and generating sales leads. The report justifies the selection and integration of communication channels, emphasizing the importance of building trust, cost-effectiveness, eliminating confusion, and enhancing brand awareness. It then outlines a comprehensive marketing communication plan, encompassing situational analysis, budget determination, program development, and evaluation. The conclusion highlights the need for an attractive online presence and effective marketing tools to improve the resort's operations and customer base. The report emphasizes the significance of adopting an effective marketing communication strategy to identify areas influencing the resort's overall performance.
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