Analysis of Contemporary Issues Driving Change in Travel & Tourism

This report provides an analysis of contemporary issues driving changes in the travel and tourism sector, focusing on factors like economic fluctuations, natural disasters, and technological advancements. It explores how these issues impact various aspects of the industry, including financial stability, employment, and technological development. The report also discusses the importance of security and safety for travelers and how it can enhance satisfaction levels, ultimately influencing the market position and profitability of companies like Thomas Cook. Furthermore, it examines current trends in the tourism sector using methods such as data analysis and interpretation, identifying potential impacts and relevant data sources. The analysis covers niche tourism and its influence on market trends, government policies, and technological advancements, providing insights for decision-making and enhancing the effectiveness of tourism enterprises.

CONTEMPORARY ISSUES IN
TRAVEL AND TOURISM

2.1 Issues driving changes in travel and tourism
sector
• Tourism industry provides
travelling and accommodation
services which is fluctuating due
to occurrence of fluctuation in
economy, disaster, natural
disasters and so on. It impacts on
tourism sector of the country
negatively also financial position,
employment and technological
sector get affected. Including this,
changes in environmental factors
influences tourism sector linked
with economic and employment
sector of the nation adversely.

Conti..
Likewise, providing security and safety to visitors will also be
able to enhance their satisfaction level with travelling and
accommodation of Thomas Cook. In accordance to this,
demand for its services and market position will be increased
at maximum level. It influences productivity and profitability
of the enterprise and its growth in respect of different tools.
Thus, efficiency of the tourism can increase affect economy,
employment and different other factors. Along with this,
advancement in technology influences tourism sector and its
visitors' attraction with innovative services of the enterprise.

2.2 Current issues using methods and resources
Current trend in tourism sector can be identified using
appropriate techniques which is related with financial sector
and effectiveness of the country. Including this, different types
of tourisms are to be analysed affect market trend and
country's position. However, techniques for analysing trend in
tourism sector and for Thomas Cook can be understood as:
Analysing and evaluating data:
Drawing conclusion (Data interpretation):
Potential impacts on trends:
Trend data source:
Niche tourism:

Drawing conclusion (Data interpretation)
• In this process, collected
data are analysed by which
actual market position of
Thomas Cook and tourists'
attitude towards services are
identified. Therefore, ideas
generated to improve
quality services and market
position of the entity.

Potential impacts on trends:
Different market trends impacts tourism sector of the country is
analysed including political, technological and different
factors affect nation's economic sector and effectiveness.
However, changes in government policy, technological
advancement impact are analysed on business operations of
Thomas Cook. Therefore, impact of political trends on
enterprise's performance is recognised for decision making
and increasing its effectiveness.

Trend data source:
• Data sources and information
regarding tourism sector and
performance of Thomas Cook are
identified affect its effectiveness
and knowledge of technological
advancement. Therefore,
comparison of current data with
previous performance of entity is
recognised by which variety of
ideas are generated to enhance
satisfaction level of tourists and
making place in market for longer
time period.

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