Contemporary Issues in Travel and Tourism: Trend Analysis

This report provides an analysis of contemporary issues in the travel and tourism industry, focusing on current trends and the application of appropriate analytical methods. It highlights trends such as cruises, adventure tourism, medical tourism, wellness, golf, polo, and eco-tourism, emphasizing the importance of organizations understanding and adapting to these changes. The report suggests that techniques like niche market theory, primary and secondary research, and quantitative and qualitative analysis are crucial for identifying and capitalizing on market opportunities. The analysis indicates a growing number of visitors, particularly in adventure tourism, which can lead to increased revenue and economic growth. The report concludes that strategies should be framed based on these techniques to attract genuine visitors interested in specific services, enabling businesses to gain a competitive edge.

Contemporary Issues in Travel and Tourism
(Analysis of current trends using appropriate methods)
INTRODUCTION
There are many trends which are changes
according to the needs and necessities, so
organizations should analyse only current
trends, to use appropriate steps which will
enable them in dealing with changing
situations in trends. By identifying such
trends, an organization can not only deal
with their clients confidently but also
satisfy them with their services.
TECHNIQUES
That's why Snow deal, while preparing
their strategies should analyse the current
market trends. There are many techniques
which can be used by Snow deal, these
techniques give support to identify current
market trends. Types of techniques:
 Primary and Secondary techniques
 Quantitative and Qualitative
techniques
 Cruise
 Adventure
 Medical
 Wellness
 Golf
 Polo
 Eco Tourism
According to above mentioned image it has been comprehended that
visitors' number is enhancing quickly. By doing forecasting it can be
determined that this will be continuous till 2016. as a result, this will
increase revenue and economy of state.
Therefore, an organisation will enlarge their market with aid of
launching new or unique products for their visitors. As a result, they
can acquire available opportunities at marketplace. It will assist an
enterprise to take advantages from their rivals in market.
Out of these, the product adventure is the
preferable tourism market, as usually many
people in UK visits here with a purpose to
enjoy their holiday and piece time with friends
and family. So adventure has the most
profitable market which can generate more and
more profit for tourism industries. This can be
proof through a report which says that large
number of visitors came with their family, to
experience new adventures like Water parks,
Jungle trips, Mountain climbing, Bungee
jumping, Sky diving, etc. Thus strategies
should be framed on the bases of above
techniques to get genuine visitors who are
really interested in this services.
CONCLUSIONN
Snow deal should prefer niche market theory for getting support in
dealing with particular market segment. Niche tourism refers to specific
product to meet specific needs and demands of particular market
segment and audience only. In this concept, locations related to specific
market segments are known as niche tourism destinations.
Products of tourism