MSc ILPM: Project Execution Plan for Istanbul Airport EV Project

This project execution plan (PEP) focuses on establishing an electric vehicle (EV) service connecting Istanbul's new airport to the city center. The project, undertaken for the International Live Project Management module, outlines a comprehensive strategy to enhance tourism, aviation, and hospitality services. The plan includes a detailed work breakdown structure (WBS) with defined phases, objectives, and work packages, aiming to increase tourist footfall and promote Istanbul. It identifies key project goals, such as boosting tourist numbers and increasing Istanbul's popularity. The PEP also addresses resource procurement, stakeholder analysis (including TOGG, tourists, and local communities), and a 12-week project schedule with milestones. It assesses the project manager's skills and knowledge gaps, along with responsibilities, and includes a project slippage analysis. The project utilizes a power/interest grid to analyze external stakeholders. The project addresses various aspects of project management and is designed to improve the project's overall success and effectiveness.

International Live Project
Management
Module Code: 1643
2019/20
Project Execution Plan (PEP)
MSc International Tourism Management
MSc Aviation Management
MA International Hospitality Management

Section 1: Project Summary
Task A: Complete this project summary form below:
Project Scope
State which Project scope you
have chosen
The scope of the project is to develop a new electronic vehicle
facility from the new airport in Istanbul to the city center.
Project Start Date: Mon 4/20/20
Trip Date: Thu 15/7/21
Project PEP Completion Date: Mon 6/7/21
Project Final Report
Completion Date:
2

Section 2: Project Plan
2.1 Work Breakdown Structure, Project Goals/Objectives and Work Packages
sustainable transport
project
Initiation phase
discuss and identify
the requirements of
the project
Document the
requirements
Identify the changes
based on the available
funds
Choose a project
team
Brief each member
regarding their roles
Milestone 1: Project
Initiated Design phase
Contact TOGG for
electric vehicles
Detailed analysis of
number of vehicles
required
Discuss and identify
locations for battery
stations
Identify the location
for parking and
booking services
document all the
requirements
sent for approval
Make changes if
necessary
Milestone 2: electric
vehcile plan designed Phase Three: Additional
requirements
Marketing and promotion
Traditional marketing
flyers and posters
distribution
broacasting on
television and radio
billboards outside
cityc center and
airport
Promotional event
and vehicle launch
digital marketing
Social media
marketing
Influencer marketing
online website
development
global promotion
through tieup w ith
international travel
websites
Parking lot design
Hire drivers
Design packages for
tourists
Develop a optimal
operational model
Milestone 3:
Additional
requirements
addressed
Phase 4: Montoring and
control
Test run the overall
process
Start with 10
vehicles per day
Evaluate the number
of consumers per day
Identify w hether
travellers are
chosing packages
Feedback from the
customers
Analyse the 10 day
test trial
Document the
changes required
Milestone 4: Control
variables identified Phase 5: Closure phase
Change strategy
based on the test
run
implement the
strategy
Launch the program
Close project and
submit closure
documents
Milestone 5: Project
Closed
The work break down structure shows that the project has been divided into five phases based on the objectives chosen for the transport initiative. Each
of the work packages are specially designed to address the objectives of the project. Therefore, the project scope can be met by successfully executing all
the work packages.
Tourism audit suggest that turkey has been one of the major tourism destinations due to the variety of options available and affordable prices.
Moreover, it not only offers visits to sea and sunsets but also has a great historical and cultural value in the global market. It consists of various cultural
festivals which makes an attractive tourist destination.

Figure 1: Turkey tourism
Source: (ey.com 2020)
The number of tourists visiting turkey have been increasing every year and the current project aims to act as a catalyst to boost the demand of turkey as
a tourist destination by offering better services to the consumers by adding to the convenience of transportation. The graph above shows that tourist
footfall are increasing by 10% every year but the overall industry is experiencing a decrease in revenue generation of 2.7 percent (ey.com 2020). Istanbul
is the new shopping destination for all tourists among all the emerging countries in the Middle East. The majority of the tourists visiting turkey choose
Istanbul as their tourist destination. Istanbul has been ranked among the top five tourist destinations in Europe which shows that Istanbul is the main
source of revenue for the tourism industry. However, Istanbul is facing significant challenges from destinations such as Czech Republic and Croatia.
Moreover, London and Britain is the biggest Feeder of Istanbul so developing better transport facilities and sustainable packages could be one of the
best options for the country.
4

Figure 2: Istanbul footfall
Source: (ey.com 2020)
Task B: Identify the project goals/objectives and Work Packages (WPs) and tasks that are
needed for your project scope.
[Note: This should cover the project scope and not just the completion of the PEP]
Number Project Goal/Objective (Outcome focus) Work Packages & specific
tasks needed to complete
this goal/ objective
1. To start a new electric vehicle services from the new airport in
Istanbul to the city center
Initiation phase
2. To promote the development of tourism, aviation and hospitality
industry in turkey
Design Phase
3. To increase the tourist footfall by atleast 5% within the year 2021 Design Phase
4. To increase the popularity of Istanbul as a tourist spot by 10% with
the next two years
Marketing package
5. To accommodate a capacity of 5000 tourist transportation on a daily
basis
Control and monitoring phase

6. To control the fares of transportation to and fro from the airport to 35
Euros
Closure phase
1.2 Procurement of Resources
2.2.1 Human resources (Project Manager & project team)
Resource Name Type Material Label Initials Group Max. Units
Project Manager Work P 100%
Marketing Manager Work M 100%
Finance Manager Work F 100%
Human resource Manager Work H 100%
Marketing team Work M 500%
PR team Work P 300%
Automobile Engineers Work A 100%
Architect Work A 200%
Operations Manager Work O 100%
software engineer Work s 100%
social media team Work s 100%
Project team Work P 400%
The human resource team consists of higher end personnel from different teams for all the
necessary objectives of the project. The marketing manager is expected to supervise the marketing plan
for the new project, the finance manager controls the budget, human resource managers hires new staffs
for the project and manages human resources, the marketing and PR team work hand in hand to develop
promotional and public relation activities. The electric vehicle requirement will be evaluated by the
automobile engineer whereas the architect will be responsible for designing the parking and booking are
for the new services. The operational manager will monitor the overall operations and will act as a control
point. The software engineer will improve the existing website and social media team will develop to
promote the new sustainable transport facility to the global consumers. The project team will include
other personnel for drafting, designing and supporting activities of each of the department. It will include a
civil engineer for construction and a consult for advisory purposes along with an audit expert. In this study,
the marketing manager is highlighted in red as the manager is overworked and has additional
responsibilities due to budget constraints.
Task C: Identify the key responsibilities of a Project Manager, using relevant references to
support these statements.
Responsibility References
Identify and develop the project scope Haughey 2018
6

Choose a project team based on the project scope Mitter 2018
Assign activities to project members
Seek help from other departments
Meng and Boyd 2017
Smith 2017
Present the project plan and get approval
Monitor project progress and sent reports to the
stakeholders on a regular basis
Ahmed and Anantatmula 2017
Risk Assumptions and prepare for risk factors Meng and Boyd 2017
Task D: Review your own skills and knowledge as a potential PM and identify any gaps in
completing this project scope. [link this to the project objectives/tasks (Task B) and the PM responsibilities
(Task C)]
Project Manager
Key Strengths (Knowledge & skills linked to WBS)
(include more rows if needed)
Gaps (Knowledge & skills linked to WBS)
Effective communication skills
Lack of knowledge in automobiles
Good judgment and ability to prioritize Lack of knowledge in parking design and
architecture
Effective management of project team
Lack of knowledge in software design
Analytical capability
Lack of financial knowledge and forecasting
abilities
Deep understanding project risk management
factors
Effective understanding of stakeholder management
7

Project Team
Resource Name Type Material Label Initials Group Max. Units
Project Manager Work P 100%
Marketing Manager Work M 100%
Finance Manager Work F 100%
Human resource Manager Work H 100%
Marketing team Work M 500%
PR team Work P 300%
Automobile Engineers Work A 100%
Architect Work A 200%
Operations Manager Work O 100%
software engineer Work s 100%
social media team Work s 100%
Project team Work P 400%
2.2.2 Physical Resources
The project execution plan does not require a table for physical resources
2.3 Project Schedule & Timeline
Task E: Complete the Project Schedule for your chosen project scope over the 12-week
module period.
Task Name Duration Start Finish
sustainable transport project 296 days Mon 4/20/20 Mon 6/7/21
Initiation phase 38 days Mon 4/20/20 Wed 6/10/20
discuss and identify the requirements of
the project 15 days Mon 4/20/20 Fri 5/8/20
Document the requirements 4 days Mon 5/11/20 Thu 5/14/20
Identify the changes based on the available
funds 7 days Fri 5/15/20 Mon 5/25/20
Choose a project team 7 days Tue 5/26/20 Wed 6/3/20
Brief each member regarding their roles 5 days Thu 6/4/20 Wed 6/10/20
Milestone 1: Project Initiated 0 days Wed 6/10/20 Wed 6/10/20
Design phase 57 days Thu 6/11/20 Fri 8/28/20
Contact TOGG for electric vehicles 7 days Thu 6/11/20 Fri 6/19/20
Detailed analysis of number of vehicles
required 10 days Mon 6/22/20 Fri 7/3/20
Discuss and identify locations for battery
stations 15 days Mon 7/6/20 Fri 7/24/20
Identify the location for parking and 10 days Mon 7/27/20 Fri 8/7/20
8

booking services
document all the requirements 7 days Mon 8/10/20 Tue 8/18/20
sent for approval 3 days Wed 8/19/20 Fri 8/21/20
Make changes if necessary 5 days Mon 8/24/20 Fri 8/28/20
Milestone 2: electric vehicle plan designed 0 days Fri 8/28/20 Fri 8/28/20
Phase Three: Additional requirements 99 days Mon 8/31/20 Thu 1/14/21
Marketing and promotion 43 days Mon 8/31/20 Wed 10/28/20
Traditional marketing 33 days Mon 8/31/20 Wed 10/14/20
flyers and posters distribution 15 days Mon 8/31/20 Fri 9/18/20
broadcasting on television and radio 24 days Mon 8/31/20 Thu 10/1/20
billboards outside city center and
airport 30 days Mon 8/31/20 Fri 10/9/20
Promotional event and vehicle launch 3 days Mon 10/12/20 Wed 10/14/20
digital marketing 43 days Mon 8/31/20 Wed 10/28/20
Social media marketing 35 days Mon 8/31/20 Fri 10/16/20
Influencer marketing 10 days Thu 10/15/20 Wed 10/28/20
online website development 7 days Mon 8/31/20 Tue 9/8/20
global promotion through tie-up with
international travel websites 30 days Mon 8/31/20 Fri 10/9/20
Parking lot design 7 days Thu 10/29/20 Fri 11/6/20
Hire drivers 30 days Mon 11/9/20 Fri 12/18/20
Design packages for tourists 7 days Mon 12/21/20 Tue 12/29/20
Develop a optimal operational model 12 days Wed 12/30/20 Thu 1/14/21
Milestone 3: Additional requirements
addressed 0 days Thu 1/14/21 Thu 1/14/21
Phase 4: Monitoring and control 75 days Fri 1/15/21 Thu 4/29/21
Test run the overall process 10 days Fri 1/15/21 Thu 1/28/21
Start with 10 vehicles per day 10 days Fri 1/29/21 Thu 2/11/21
Evaluate the number of consumers per day 10 days Fri 2/12/21 Thu 2/25/21
Identify whether travelers are choosing
packages 15 days Fri 2/26/21 Thu 3/18/21
Feedback from the customers 10 days Fri 3/19/21 Thu 4/1/21
Analyze the 10 day test trial 15 days Fri 4/2/21 Thu 4/22/21
Document the changes required 5 days Fri 4/23/21 Thu 4/29/21
Milestone 4: Control variables identified 0 days Thu 4/29/21 Thu 4/29/21
Phase 5: Closure phase 27 days Fri 4/30/21 Mon 6/7/21
Change strategy based on the test run 7 days Fri 4/30/21 Mon 5/10/21
implement the strategy 7 days Tue 5/11/21 Wed 5/19/21
Launch the program 10 days Thu 5/20/21 Wed 6/2/21
Close project and submit closure
documents 3 days Thu 6/3/21 Mon 6/7/21
Milestone 5: Project Closed 0 days Mon 6/7/21 Mon 6/7/21
2.3.1 Milestone Chart
Task Name Duration Start Finish
9

sustainable transport project 296 days Mon 4/20/20 Mon 6/7/21
Milestone 1: Project Initiated 0 days Wed 6/10/20 Wed 6/10/20
Milestone 2: electric vehicle plan designed 0 days Fri 8/28/20 Fri 8/28/20
Milestone 3: Additional requirements
addressed 0 days Thu 1/14/21 Thu 1/14/21
Milestone 4: Control variables identified 0 days Thu 4/29/21 Thu 4/29/21
Milestone 5: Project Closed 0 days Mon 6/7/21 Mon 6/7/21
2.3.2 Project Slippage
There is no project slippage as the project has not started yet.
2.4 Key Stakeholders:
Task F: Complete the External Stakeholder Table below, with reference to your chosen
project scope.
External
Stakeholder
(Be specific to your
project scope)
Interest:
How much does the project
affect them?
Power/Influence:
How much power/influence
do they have?
Identify the stage of the
project life cycle that
this stakeholder is most
critical.
TOGG High interest
The stakeholder will launch
their electric vehicles through
the project and project success
will be better for business at
the global level
High power
They will be manufacturing
and supplying all the vehicles
for the project
All stages
Tourists High interest
The new program will provide
better connectivity to the
tourists
Low power
They do not hold any power
over the project
Testing stage
Local Community Low
The local community will not
be benefitted from the project
except job opportunities
Low
They do have any impact on
the project but they may be
affected due to construction
of the parking and booking
area
Construction phase
10

Banks Medium
The banks are responsible for
providing funds and can profit
from the project
low
They do not hold power as
government is regulating the
project
Testing phase
Investors Medium
The investor are providing
additional funds based on the
viability of the project
Medium
They have power over the
project as they are trying to
profit from the project.
All phases
Task G: Plot the external stakeholders on the Power/Interest Grid.
Low
Interest
Medium
Interest
High
Interest
High
Power
Low interest/High power Medium interest/High power High interest/High power
TOGG
Medium
Power
Low interest/Medium power Medium interest/Medium
power
Investors
High interest/Medium power
Low
Power
Low interest/Low power
Local Community
Medium interest /Low power
Banks
High interest/Low power
Tourists
Task H: identify the 3 most significant stakeholders for your project and the action
needed by the PM.
Stakeholder Interest/Influence Action needed by the PM – identify the stage of
the Project Life Cycle
References
TOGG High/high Negotiating the number of vehicles required during
the design phase
Sperry and Jetter
2019
Banks and
Medium/
medium
Convincing them about the project feasibility
during the initiating phase
van Niekerk and Get
2019
11

investors
Government
High/ high Regular project status updates after completing of
each milestone
Sperry and Jetter
2019
2.5 Project Quality Management & Key Performance Indicators.
Task I: Identify 4 KPIs for your project - 2 based on the project process (in completing your
project on-time and within a desired quality level) and 2 based on the project scope itself (sustainability
and/or stakeholder KPIs) using the SMART approach.
Note: KPIs should align to the project goals and WPs.
KPI
Number
Specific nature of the KPI (ensuring it is
SMART)
Justify your inclusion of this KPI
(link back to project goals & WPs
& other similar projects)
References used to
support your decisions
Process
1
To keep the project slippage to less
than 3 days during the design phase
It is essential to make sure that
project is on time as additional
time would increase the cost of
the project
Kerzner 2017
Process
2
To keep the budget of the project to
100,000 euros
The budget for the project is
limited based on the funds that
could be acquired so overrun of
cost will lead to delay of the
project date
Kumaraswamy et al.
2017
Scope 1 To successfully test run the project The success of test run will
determine whether the project
is ready to go live as the failure
and major scope creep will
result in increase in project
timeline
Chandra 2017
Scope 2 To utilise the project slack period for
further activities
There are certain task periods
where the activities will have to
be kept on hold until the
previous task is completed, a
critical task can be started
during this phase to reduce the
overall time line and cost.
Kerzner 2017
12