ISY3001 E-Business: Comparative Case Study of smartAR & H&R Block

This case study examines the e-business strategies of smartAR and H&R Block within the Australian financial accounting services market, focusing on the B2B e-commerce model. It begins by identifying smartAR.com and H&R Block as competing services, detailing their business models and providing website URLs and screenshots. The analysis explains why each website belongs to the B2B model, highlighting smartAR's debtor management solutions for small and medium-sized businesses and H&R Block's comprehensive tax and bookkeeping services. The study outlines the principal business goals of each company, including smartAR's focus on improving cash flow and H&R Block's commitment to simplifying tax processes for businesses. Furthermore, the case study provides a detailed five-point rating assessment of each company's website based on attributes such as URL appropriateness, search engine visibility, information availability, security, user trust, accessibility, and website aesthetics, ultimately providing a comprehensive comparison of their e-business strategies and website effectiveness.