Business of Information Technology: Strategy, Analysis, and Impact

This report provides an analysis of the business of information technology, covering various aspects such as business intelligence tools, data value, and strategies employed by organizations like McDonald's and Big, Bad Burger. It delves into the significance of IT in modern business, exploring its value, sustainability, and the benefits it offers. The report also examines CRM systems, detailing the selection process, considerations, and advantages, while also touching upon the use of biometrics and biosecurity for data protection. Furthermore, it addresses the impact of ICT on various social issues, including cyberbullying, privacy concerns, and unemployment, offering a comprehensive overview of the subject.

BUSINESS OF INFORMATION TECHNOLOGY

Contents
TASK 1............................................................................................................................................3
TASK 2............................................................................................................................................4
The value of IT............................................................................................................................4
The strategy itself and if it is sustainable.....................................................................................5
Do the benefits meet the strategy.................................................................................................5
Is it easily replicated by another business....................................................................................5
TASK 3............................................................................................................................................5
Process to select CRM System for Organization.........................................................................6
Consideration while Selecting CRM System for Organization...................................................6
TASK 4............................................................................................................................................7
Biometrics and Biosecurity..........................................................................................................7
TASK 5............................................................................................................................................7
Impact of ICT over Various Social Issues...................................................................................7
TASK 6............................................................................................................................................9
The Strategy, Business Model, Value Perception, Organizational Strategy and IT Strategy that
Enabled the Successful Outcome.................................................................................................9
TASK 7............................................................................................................................................9
REFERENCES..............................................................................................................................11

TASK 1
The business intelligence- There are different type of business intelligence tools and techniques
are used by the business organization to get better result with their business strategy for business
operation in market. Most of companies uses this processes in order to generate higher benefits
in market place. In case of McDonalds Business intelligence Big Data is major technique which
is used by the organization to get better result with their business strategy (Nakamura, 2020,
April). This tool is used by organization to effectively handle large size data in order to improve
their sales in market place. Big, Bad Burger uses CKE Performance Reporting system to monitor
the performance in the market place.
The value of the data- The data collected by organization through various business tools is
highly important for business organization. In different ways this data can help the organization
to get better result with their business strategy in market place. They are using big data to get
better and effective data from the market place. The information that is used by Big, Bad Burger
is also high important for them to control their business operations and strategies in effective
manner. The information which is collected by their business intelligence tools.
The strategy- The strategy that is used by the McDonald’s is based on the strategy to make fast
food available to customer at competitive price along with generating effective pricing with low
cost strategy. The main business strategy of the organization is to expand their business all
around the world to run their business profitable in market place. The business strategy that is
used by Big, Bad Burger is highly dependent on business intelligence tools that can be used by
the organisation to collect effective data about the market place in order to generate high
response from the actions performed by them in market place.
The SMAC Stack- SMAC Stack is known as concept where use of Social interactions, mobility,
analytics which are driven by Big Data and Using Cloud Technology. This is how it is highly
important for the business organization to provide better experience to the customer by full
filling their needs. This is one of the best process of marketing for business organizations. Both
organization are using SMAC Stack to develop effective relationship with customer. McDonalds
and Big, Bad Burger both companies are using their business intelligence tool to get better
response from their business operations.

Cost Benefits- As per the business strategy of both organization the cost of their operation is
comparatively low from the revenue that is generated by both companied in market place. The
operation cost of the McDonalds is very low due to less spending in labour. This is same for Big
Bad Burger because their actions are high reliable on the Business intelligence tools that can be
used by them to keep their actions productive and profitable for them in market place.
Resources required- The resources that are required by both organization are similar and cost of
the raw material that is used by both organization is approximately equal (Oddershede, Watkins,
& Quezada, 2018, May). There is not much difference between the resources that are used by
organization to develop their foods and services.
Metrics- There are various measures are used by the organization to measure their performance
in market place. the main measures that are used by McDonalds are- growth n system wide sales,
restaurant sales, earning per share, planned investment of organization and modernization of
Restaurants. The Measures that are used by Big, Bad Burgers are- Conversion rate of company,
ROI, Bounce rate of organization and improvement in sales of restaurants.
TASK 2
The value of IT
This is important for the business organization to maintain their information technology
in effective manner to get effective benefits from market place. In modern era of business
processes. It can help the organization to maintain effective communication with the information
technology that is used by the organization. This can help the organization to effectively manage
the information that is collected from market place. Information technology also can help the
organization to gain higher technical efficiency in organization. it can also improve the
management of the information in organization to develop better business strategy for
organization. There are different innovations can be used by the organization through
information technology. Through this process organization protect their resources and assets. By
the information technology organization can effectively full fill the requirement of the employees
in organization. Both organization are effectively using information technology to generate
higher profit from market place. Higher employee engagement can be achieved by using
information technology. Both organization are using advance level information technology.

The strategy itself and if it is sustainable
There are various goals are set by McDonalds to keep their business operation completely
sustainable with year 2025. Currently 50 % of packaging for McDonald comes from sustainable
source. There are only 10 % of their restaurants9 are recycling their products and goods that is
used by them in business operations and packaging. Along with McDonalds, The Big Bad
Burgers is also operating with strategy to make their business sustainable.
Do the benefits meet the strategy
The business strategy that is used by both organization are based on their goals and
business targets. The operations of both organization are highly stick to their business strategy.
The benefits that are gained by the organization are organization are result of the strategies that
are used by them with the technology and technologies that are used by the business
organization. Both organization are performing good with their business strategy.
Is it easily replicated by another business
This is not easy to replicate the technology and information system that are used by the
business organization to run their business smoothly in market place (Deligiannis, &
Anagnostopoulos, 2017, May). This is easy to replicate th hardware system that is used by the
organization but it is difficult for other organizations to copy the software and frame work which
is used by the organization to run their business with specific Information Technology system.
TASK 3
CRM system is Acronym of Customer Relationship Management system. The CRM
system is mainly considered as system that helps to manage the customer data in order to
improve the relationship of the organization with customers. This system helps the organization
to support sales management, deliver better actions for the organization which can be used by
organization to generate better result from market place. It also helps to integrate various systems
and tools that can be used by the business organization to develop better relationship with the
customers. Cloud based Customer Relationship Management can be explained as simple
software that hosted in the cloud that is related to the utilisation of data and information which is
collected in the business operations. All these operations are performed by the organization on
the internet. The meaning of the cloud based CR system can be considered as all the features of

the CRM software are accessed by the organization on internet to improve the accessibility of the
system.
Process to select CRM System for Organization
Organization can use specific process to select CRM software for organization. The
process of selecting CRM software is consists of various operation that can help the organization
to select suitable system for organization. some of the processes that are followed in selection of
CRM system are- tracking the leads and lead activities, evaluation of the customer base, evaluate
the opportunities of the organization and closing rates, offer communication between the teams
that are working on the selection if the particular software in organization, manage various
relationships, generate customer reporting for the system selection and organization all the
business operations that will be utilised in the system (Collins, Hiltz, & Deek (2017). This is how
proper considerations need to be made in order to select appropriate system as CRM tool of
organization.
Some of the main benefits of the CRM system that can improve the performance of organization
are- it can help the organization to get better information and data about the customer to develop
their business practices (Mikalef and Pateli, 2017). Through this process better segmentation can
be performed in the marketing operations. This system is effective to retain relationship with
customer for longer time. Along with this there are some disadvantages of the CRM system that
can affect the business operations of the organization. Main disadvantage of CRM software are-
this system can increase the threat of data leak and privacy breach in the information system of
organization. The installation cost of the system is also high. It can force the organization launch
various training and development sessions in order to make employees capable of working on
these software.
Consideration while Selecting CRM System for Organization
There are different considerations are need to be made in the selection of the CRM
system that will be used in the organization in effective manner. These considerations are- This
is important for the organization to select the CRM system that can be accessed from the both
organization and mobile location for higher control. Features of the CRM software should be as
per the requirement of the business organization (Luftman, Lyytinen and Zvi, 2017). The
integration of the system is highly important for the organization to check the applicability of the

CRM system with other applications and software. Initially the system should be based on the
trial basis to get better benefits with it. This is also important for have facility of customization in
the software to get better performance with it.
TASK 4
Biometrics and Biosecurity
This is highly important for the organization to keep their data an information safe in
order to keep their operations and business process secure from the internal and external threats.
The main threat is associated to the accessibility of the system access to the different people. IF
organization has provided accessibility to more people then it is important for them to select
proper operations in order to keep their data safe secure from all aspects. Biometric identity of
the people is unique and can not be replicated. For example the various biometric information
like fingerprint, retina information and voice. These are some aspects that are considered in the
information system of the organization to keep accessibility to critical data to the limited people
andfor this purpose biometric identification technique can be used to keep record about the log in
and log outs details of different people (Utsuki, & Tsuruta, 2018, January). This is how all
security measures can be considered by organization to keep their data and information safe from
various threats. The security implemented through biometric data of people is considered as
biosecurity.
TASK 5
Impact of ICT over Various Social Issues
There are different issues are associate to the society that might have huge impact of the
ICT in positive or negative manner. Some of the major social issues that are related to the ICT
are- Cyber Bullying is major issue related to the ICT, Privacy issues, Unethical Use of ICT and
Unemployment. This major social issue that have huge impact of ICT.
Cyber Bullying
This is considered as the bullying people using information communication technology.
This can be considered as misuse of information communication technology. This is issue if
generate due to the features of ICT where people can bully other people on various
communication platforms that are available on the internet. There are different disadvantage of

this issue and it can affect the society in different manner. There is also high risk of death or
suicidal attempts due to cyber bullying (Avila and Garcés, 2017). This is responsibility of the
organization to maintain all the protocols and considerations to avoid this kind of activity on the
IT platform owned by them by keeping information of customer in their data base.
Privacy Issues
This issues is regarding the loss of personal identity or information due to hacking or data
breach. There are different gateways are used by the organization to perform various operations
related to the communication of information and data inside or outside the organization (Rivett,
Jacobs, & Chemisto, 2018). This can affect the personal identity and privacy of individual
customer or employee. This issue can be prevented by taking proper measures in order to keep
proper security measures in ICT System.
Unethical Use of ICT
This is mainly considered as hacking in System of organization. This process can affect
the data and information of people who are associated to the organization in different manner. it
can lead to major loss to the organization related to financial and information loss related to their
customers. This issue related to the data loss and data leak can be recovered by implement better
security protocol in organization system.
Unemployment
This is major draw back of ICT in business organization. Many people have loose their
job due to implementation of ICT in organization. it can affect the complete society by affecting
the lifestyle and survival of people. This social issue related to unemployment can be avoided by
using mix technology in organization where people can be hired for supervision of machines.
Proper training can help the organization in effective manner.
There are various responsibilities of organization has been provided by Australian Privacy
Principles and GDPR for organization. The major responsibilities of people related to the
information technology are- open and transparent management of personal information of
people, Anonymity and pseudonymity, collection of solicited personal information, notification
of personal information and some other responsibilities of the organization has been provided in

the GDPR and Australian Privacy principles (Luftman, Lyytinen and Zvi, 2017). These
principles can be used by the organization to generate better benefits from the market place.
TASK 6
The Strategy, Business Model, Value Perception, Organizational Strategy and IT Strategy that
Enabled the Successful Outcome
Business Strategy
The business strategy of the organization is to offer better cost effective products and
services to the customers as compared to the competitors of the organizations. effective revenue
can be generated by expansion of business.
Business Model
As it is one of the most famous restaurant chain around the world it can use franchise
model to expand its business in other countries.
Value Perception
The value perception of the organization can be achieved by analysing customer needs in
effective manner to generate better result with it. For this process organization needs to known
the requirements of the customers.
Organizational Strategy
The business strategy of the organization is to develop the customer base on the basis of cost
leading business or organizational strategy to improve the profit of the organization.
IT Strategy
It strategy of the organization is to maintain the implementation of innovation in the
information technology system of organization to generate higher profit in market place.
TASK 7
Digital government
This is considered as utilization of ICT in the public sector for effective management of
information and data. it can improve the effectiveness of organization in effective manner.

Privacy
Privacy is considered as ability of individual or people keep their sensitive information
secure and safe from public exposure (Rivett, Jacobs, & Chemisto, 2018). This can help the
organization to avoid various issues to the customers.
Compliance as related to technology
Various hardware and equipment which are used in ICT system as known as compliances
and these tools are used by the organization to maintain the working of system.
Digital systems
Digital systems are considered as systems that are consists of various digital tools along
with internet to improve the performance of organization. This system can help the organization
to improve monitoring over various operations in the organization.
ICT security controls
This are known as counter measures that ca be considered by the organization to keep
their system safe from external and internal security or privacy threats.
Governance
This process is mainly considered as the controlling or monitoring of various operations
that are performed with ICT system in organization.

REFERENCES
Books and Journals
Avila, O. and Garcés, K., 2017. Change management support to preserve Business–Information
technology alignment. Journal of Computer Information Systems. 57(3). pp.218-228.
Collins, R., Hiltz, S. R., & Deek, F. (2017). Knowledge Management for Learning: ICT System
Affordances and the Impact of Order of Use.
Deligiannis, A. P., & Anagnostopoulos, D. (2017, May). Towards Open Justice: ICT Acceptance
in the Greek Justice System the Case of the Integrated Court Management System for
Penal and Civil Procedures (OSDDY/PP). In 2017 Conference for E-Democracy and
Open Government (CeDEM) (pp. 82-91). IEEE.
Luftman, J., Lyytinen, K. and Zvi, T.B., 2017. Enhancing the measurement of information
technology (IT) business alignment and its influence on company performance. Journal
of Information Technology. 32(1). pp.26-46.
Luftman, J., Lyytinen, K. and Zvi, T.B., 2017. Enhancing the measurement of information
technology (IT) business alignment and its influence on company performance. Journal
of Information Technology. 32(1). pp.26-46.
Mikalef, P. and Pateli, A., 2017. Information technology-enabled dynamic capabilities and their
indirect effect on competitive performance: Findings from PLS-SEM and
fsQCA. Journal of Business Research. 70. pp.1-16.
Nakamura, T. (2020, April). System Risk visualization and mitigation methodology and its
application to ICT system failures. In Proceedings of the 63rd Annual Meeting of the
ISSS-2019 Corvallis, OR, USA (Vol. 63, No. 1).
Oddershede, A. M., Watkins, F. J., & Quezada, L. E. (2018, May). Methodology proposal for
appraising health service ICT system implication. In 2018 7th International Conference
on Computers Communications and Control (ICCCC) (pp. 58-62). IEEE.
Rivett, U., Jacobs, C., & Chemisto, M. (2018). Design and Implementation of an ICT system for
Community Engagement in Drinking Water Supply Management.
Utsuki, S., & Tsuruta, R. (2018, January). Development of a Slope-Monitoring 3D-ICT System
Using Construction Information Modeling/Management Concepts. In ISRM
International Symposium-10th Asian Rock Mechanics Symposium. International Society
for Rock Mechanics and Rock Engineering.