Business & Enterprise Project: IT Cloud Company Marketing Analysis

This project report focuses on an IT cloud company based in the UK, providing IT solutions to its target market. It analyzes the company's aims and objectives, evaluates the 4Ps of the marketing mix (product, price, promotion, and place), and examines the marketing strategies developed by t...Read More

Individual project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing mix..............................................................................................................................1
Marketing strategies.....................................................................................................................1
Factors in developing services.....................................................................................................2
USP of IT cloud company............................................................................................................2

INTRODUCTION
This report will discuss about IT cloud company which is the software based company in
UK and providing IT related solution to their targeted market. This report will analyse aims and
objectives of business idea. Further will evaluate 4 P's of marketing mix and marketing
strategies developed by the company. This report will also analyse USP of the product or
services provided by the company.
MAIN BODY
Marketing mix
Marketing mix consists of 4 P's of marketing which are as follows:
product-
IT cloud deals in products and services which are related to data security, antivirus, email
services etc. they provide all the IT related services to their clients and also provides freelancing
services in other countries like Africa.
Price-
skimming pricing strategy is followed by the company in order to attract more customers
towards their services which is provided by them. With the help of this strategy company will be
able to increase their market share and also improve company's reputation in the market.
Promotion-
social media marketing is used by company for promoting their services. Promoting services
through social media will be cost effective and also target more audience in less time.
Place-
company have offline stores in UK where they sell their services. Client can also purchase their
services via online and they also provide freelancing services.
Marketing strategies
target market-
the target market of IT cloud will be small software based companies of developed countries.
The reason for targeting small companies are they require IT solution because they don't have
team of experts.
Customer buying behaviour-
purchasing power of customer can affect company's sales. High purchasing power will help
company in getting more profits.
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Market research-
with the help of primary and secondary research, company will collect information of their
targeted customer group and also analyse their competitors.
Advertisement-
social media marketing is good as it is it cheap and promote company's services within large
audience group.
Factors in developing services
operation management-
it is the department or business practice which provide higher efficiency to the organisation.
This department is important as it process work, create knowledge etc. IT cloud monitor systems
performance, defect repairs etc.
supply chain management-
it is the important thing because it checks flow of the goods and services within business and
markets. They make sure that there will be no shortage of products or services in the market.
Company can lost their potential customers due to shortage of products or services. better supply
chain will help company in increasing market share. Proper supply chain is helpful in reducing
costs and also enhances collaboration and customer services.
USP of IT cloud company
Company provide personal guidance to their clients by their software engineer.
Company understand needs of the companies as they under 360 degree business analysis and
make cost effective services which can be afford by small companies. They have computer
scientists which designs good software which provide engineering solutions to the company.
They have professional developers and company build healthy relations with their vendors.
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