IT Management Issues: Monet Loyalty Scheme Analysis Report

This report analyzes IT management issues within a merged holiday resort, focusing on the implementation of a customer loyalty scheme named 'MonetLoyalty'. The report critiques management decisions related to the scheme, interactive tools, integrated ERP solutions, and the development of an electronic portal (Web 4.0). It explores the advantages and disadvantages of customer loyalty programs, highlighting the importance of data tracking and market analysis. The report also discusses the benefits of interactive tools for customer engagement, the role of integrated ERP in streamlining business processes, and the advantages of a Web 4.0 electronic portal for self-management and enhanced customer experience. The analysis emphasizes how these IT strategies can improve customer satisfaction, optimize operations, and provide a competitive edge in the market.

Running Head: IT MANAGEMENT ISSUES
IT MANAGEMENT ISSUES
Name of the Student
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Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
Providing critique in management decisions...................................................................................3
1. Customer Loyalty Scheme of Monet.......................................................................................4
2. Interactive tools.......................................................................................................................5
3. Integrated ERP solution...........................................................................................................6
4. Development of electronic portal............................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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Executive Summary
In the era of IT, Digital technology has contributed some the biggest revolution creating specific
impact for the business economy. This impact has not only encouraged the business industry but
also the employees and consumers participating within. The disruption in digital technology and
its marketing has brought some effective influence on the world, which includes standards of
living, greater growth in workforce, improved efficiency in business and government agencies.
Brining creative and variety of opportunities to the innovation marketing. Upgrading of these
digital technologies has implemented and improved the productivity of the business and worker,
along with the quality of product or services and reduce prices in Information Systems or
Information Technology are the social techniques that dealing with the technology and
consumers. Information technology generally involves an Enterprise Resource Planning (ERP)
system in the designing and user interface system to provide the usable data and information to
support the strategy, analysis of management, operations and decision-making process in the
respective organization. An ERP system implementation serves every functional stage thus may
affect the users at several different levels of the organization. Therefore, it is necessary to
properly manage the ERP system during implementation. This report suggests on ERP
implementation in a newly merged up holiday resorts ‘Monet’ serving customers loyalty scheme
named ‘MonetLoyalty’ for the development of operation through single IT system.

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Introduction
According to the scenario there are group of five holiday resort planning to merge up in
order to deliver greater value to the customers and thus gain some business profit. On the basis of
the financial resources requirement the joint organization decided to start a new loyalty scheme
named “MonetLoyalty” that incorporated a huge number of living quarters along Australia.
There are alternatives provided like web site booking for the holiday resorts enabling the
customers to view the details and book their preferable rooms accordingly. As assumed by the
management of the organization this may benefit to operate the company website through a
single IT system along with implementing an insightful gateway like the ''Web 4.0 – level''
making the empowered clients to self-deal with their records thus customizing their requirements
(Zakaria, 2014). Implementation of ERP and IT in a organization together may turn profitable to
the organization by stopping the over pricing competitions, retaining the existing clients, creating
greater customer satisfaction and many more.
Providing critique in management decisions
The senior management has finalized some of the decision initiating the ERP and IT
solution for the company’s betterment. In the lists the following critiques has been included:
 Customer Loyalty Scheme of Monet
 Interactive tools
 Integrated ERP solution
 Development of electronic portal

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1. Customer Loyalty Scheme of Monet
The merged holiday resort ‘Monet’ manager decided to introduce a loyalty
scheme that may offer reward to the customer. The suggested schemes were providing airport
transfer, free tours and free meals along with the hotel services. Loyalty program refers to the
rewarding program that offers regular customer purchasing or taking the service frequently
(Kang, Alejandro & Groza, 2015). The loyalty schemes are generally used for the customers to
more attract to the organization by providing advanced access to the new products, special
services, exclusive coupons and free merchandises. In the organization selected the value of the
loyalty scheme is comparatively high since the hotels has been merged up recently and needs the
best scheme to compliment their work and support financially (Bowen & Chen McCain, 2015).
The loyalty scheme offers to give airport transfer and ticket booking system. This has been
included in the scheme in attempt to satisfy the existing customers, attract new customers and
win over them as well. Free escort to the airport helping the customers with their luggage and
thus getting something extra along with their purchase is always delightful.
Some of the greatest advantages of the Customer Loyalty Scheme in MonetLoyalty are
the they can keep track of the market data that is using the loyalty schemes the organization can
collect substantial market value and information along with the customer’s perspective their need
and requirement (Cook et al., 2015). With this additional data, the organization may get the
advantage of tailoring the data increasing the marketing efforts and hence minimize the impact.
Another advantage is that the organization can keep up their level with the competitors in the
market. In the industry of product and services if there is no loyalty scheme that offers a standard
fare to the customers then it can probably cost the customers. As soon as the customers register
themselves for the loyalty program their data gets recorded on the company’s database. By this

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tactics the Monet can use the database for profiling the best customers services and display their
scheme according to the requirement of the customers. These customers loyalty scheme thus give
the best outlook over the customer’s preferences, behavior and buying habits can utilize this for
the management, promoting plans and pricing their subjects (Kim et al., 2013).
Along with the advantages, there are several disadvantages of this customer’s loyalty
schemes well like the difficulty in breaking the loyalty framework. The organizations are unable
to pull back the loyalty program because of they are afraid of the losing the sale of the company.
However, there is always a requirement of the Monet to change the scheme after a certain
amount of time since there is a requirement for the business to create new and unique customers
loyalty programs.
2. Interactive tools
Interactive tool are not content marketing procedure but also offers the customers to get
what they are looking for. This is used to track down any aspect of requirement of the customers
as well as the organization (Garcia, Bresson & Carpentier, 2015). Incorporating incentive tools
on the website of Monet for further direct engagement of the customers and organization is the
best idea for the newly merged resort group. Interactive tools can possibly help in keeping the
cost saving calculator, blog streaming, videos, calendars, real-time trackers, interactive charts,
counters and many other aspects for the organization to keep in notice of the updates. This keeps
the visitors site entertained and valued (Noy & Musen, 2003). The interactive tools are
integrated and thus help in providing a comfortable environment where the stimulation can be
performed in further estate. These tools are broadly used for the advancement of fast e-learning
course. In the given organization Interactive tools can be developed for allowing the customers

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for choosing over their choice of tour they want along with some of the given benefits of
Monetloyalty (Helo, 2014). The IT approach related to information systems in MonetLoyalty:
1. Using of Whatsapp and Facebook groups group makes it easier to approach the
potential customer during the process of advertisement and delivering information;
2. For the betterment of the organization, reviews of customers have been on the highest
priority list that has been received from social media sites as shared by the customer
experiences;
3. Some of the bloggers are invited to the organization to display their opinion about
Monet online (Sánchez et al., 2016);
4. Introductory posts and Promotional videos shared over Youtube;
5. Using of Snapchat to take feedbacks in a form of video and give any kind of reward
to customers.
3. Integrated ERP solution
Integrated ERP refers to the software approach for optimization of business management
processes. Interconnected business, system manager applications for the enterprise and thus
automating the human resources in a more specific way. ERP planning helps in improvement of
the task more effectively (Nguyen, Nguyen & Misra, 2014). There are several different modules
in ERP, which plays a part of the integrated ERP system for smoothening the flow of the tailored
information to enterprise and the department stage. Some of the common and useful modules,
which can be integrated into an ERP system are: Human Resource & Payroll Management,
Accounting and Financial Management, Inventory Management and Customer Relationship
Management (CRM) (Shukla et al., 2016). The strategic tools help in reducing the cost, business
process optimization, display better risk management in the organization.

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The main perspective of the ERP system software implementation is to bring all the
segments of business in the organization together. Integrated ERP solution now a day can be
created into various technologies, trending computing that impacts with the growth of the ERP
software: Cloud ERP, Mobile ERP, Two-tier ERP and Social ERP (Wang et al., 2016). For the
real time access to the data, mobile ERP is the best implementation that helps in gaining the
visibility in the real-time documents and dashboards of the organization. For the prior access to
the real time data, scalability approach and expandable storage in the organization’s database.
Social ERP give the opportunity to connect top the social media and gather data (Ram, Wu &
Tagg, 2014). To take care of the whole-some organizational systems there is a requirement of the
all-encompassing ERP system. This strategy cover ups the corporate level function and thus
helps in the planning of ERP system. Integrated ERP has the aim to smoothly merge up basic
aspects of the business like the planning, manufacturing, and sales.
The main advantages that can be got form the integrated ERP solution by the
Monet is that it helps in tracking the revenue growth by planning the ERP of the organization.
Accelerate the communication system amongst the departments, improvement in the workforce
and helps the workers to integrate the decision made that has been backed up by the integrated
ERP system (Sánchez, Dormido & Esquembre, 2005). This also helps in the encompassing the
marketing, monitoring the recent inventory, automation in order, services given to the customers,
financial aspects and human resources also provides the login credential to the data with the
module of ERP.
4. Development of electronic portal
For the self-management of the accounts along with the organization and customizing the
shopping/booking experience, the Monet decides to introduce new electronic portal “Web 4.0-

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level” which is ultra-intelligent. This is the latest electronic portal that an organization IT can
utilize for making the web environment much friendly and effective. This has been done for the
customers to benefit the most (Noh, 2015). Web 4.0 is said to be an open, linked and intelligent
web. Web 4.0 helps in loading the web pages much faster along with more effective results since
it is said to be comparable to the human brain (Choudhury, 2014). When the information flows
from one point to another, the entire webpage is characterized as the single operating system.
Web 4.0 being a symbiotic web that interacts between the machine and the humans, this is an
example of integrated AI in the web.
On utilizing the Web 4.0, the Monet helps in revolutionizing the travel directions. Ultra-
intelligent electronic specialists Web 4.0 gives competitive advantage to the other organization
displaying similar access in the market. Helping the organization and the customers to make a
electronic guidance and increase trust between the organization and clients. The world in getting
innovative but the connections are comparatively much more vital. Trust is yet something that
either procures (Patel, 2013). The success in business or loses the business relying upon whether
the clients believe in the organization is more important. So making the web page much user
friendly and reliable helps in getting the best of the organizational aspect. The integration of Web
4.0 in the organization daily life helps in getting ‘The Internet of Business’ representing use of
RFIDs accommodating in the company and constantly expanding of the organization
(Seethamraju, 2015). Thus, the implementation of Web 4.0 will let the organization to connect
directly to the customers in a simpler and effective way. Producing a trust worthy environment
for the users and fascinating structure will be provided to attract more customers.

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Conclusion
As in the organization, Monet the senior management has decided to include some
decisions to implement some plan in the economic and Information system after joining the five
holiday resorts. They introduced a Customer loyalty scheme named the “MonetLoyalty” that
may help to know the best out knowledge from a customer’s perspective. Integrated ERP system
is required to join the function in each department in Monet to make the business of joint resorts
go more successfully. Monet used the interactive modules allowing departments to carry out
functions by also getting the proper access to the database of the company that is needs to
complete the functions. The departments have to take care of their own functionality to reach the
requirement status of the organization. Thus, improving the phenomena of increasing the data
accessibility and increasing the reliability amongst the customers, creating assessment of the
real-time data, reduction of redundant tasks in the Monet will help the organization to become
successful. The future web 4.0 can affect any sector in the organization, since the best use is in
the symbiosis between humans and machines. The users requirement will be intuitive along these
application and appliances. Web 4.0 can help in changing the future of business of Monet by
giving the organizational users unique and interconnected personal and social lives. Thus, we can
say from the outcome of this report that the management has taken valued and correct decision
for the success of Monet holiday resort. And therefore can carry this keeping the pros and cons in
mind.

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