This report provides an in-depth analysis of IT ethics, focusing on the application of the Doing Ethics Technique (DET) to an 'Early Launch' scenario. The DET is used to identify ethical and non-ethical issues within the scenario, which involves a project director pressuring a project manager to release software ahead of schedule without encryption. The report details the facts of the situation, including the importance of encryption for data security, and highlights key issues such as the potential compromise of user data and the prioritization of profit over ethical considerations. The analysis identifies stakeholders affected by the decision, including the project manager, users, the organization, and the client. The report applies deontological ethical theory to assess the morality of the situation, concluding that delivering the software without encryption is ethically incorrect. Various options are discussed, with the recommendation that the project director prioritize software security over an early launch. The report concludes that companies should prioritize security and ethical considerations over any potential gains.