Westfield's IT Governance: Ethical Framework and Technology Solutions

This report provides a comprehensive analysis of IT governance and ethical practices within the context of Westfield, an Australian "Searchable Mall." It begins by outlining the importance of ethical and IT governance frameworks, emphasizing their role in aligning IT strategies with business objectives. The report then delves into the application of the COBIT and ITIL frameworks, detailing their components and principles for effective IT management. It identifies key IT governance issues Westfield may face when transitioning its online business to a physical presence, such as IT risk management, governance framework compliance, data security, and employee adoption of central IT. The report proposes solutions using technologies like Artificial Intelligence and Inclusive Technologies to mitigate these issues and enhance competitiveness. The study also offers recommendations for Westfield to maintain its brand image and financial stability, providing a practical guide to improving IT governance and ethical practices. This report is a great resource for students to enhance their knowledge of IT governance, ethical frameworks, and technology solutions in business contexts.

Professional Practice &
Ethics

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
Framework for analysis i.e ethical and IT governance..............................................................1
Explaining IT governance issues and describing the technologies that is used to attain
inclusion......................................................................................................................................5
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................9
References......................................................................................................................................10

EXECUTIVE SUMMARY
Ethics and IT governance plays an effective role in every business and in the same way,
every company also uses different framework in order to run the business ineffective way. Thus,
the present study also helps to to describe the issues which Westfield faces while introducing
new business into the world. Further, study shows the framework that should be incorporated
with the Westfield and then describe the issues that affect the business. The report also show
how advance technology will help a business to overcome the issues of IT governance. Then
study also provide some ways through which a firm can be sustain its brand image in market and
also stable its financial situation as well.
INTRODUCTION
A successful organization and company is built the solid framework of data and
information. The ethical structure or framework helps to explains IT processes deliver the
information that the business needs to achieve its objectives. In other words, IT framework helps
to determine which of the seven information criteria (efficiency, effectiveness, confidentiality,
integrity, availability, integrity, compliance and reliability) as well as IT resources (People,
applications, technology, facilities and data) are suitable for the company to get achieve the
targets. However, the present study will be based on Professional Practices & Ethical
Framework of IT to analyse the ethical and IT governance. Besides, this assignment also outline
the consider IT governance issues and for that what technologies can company adopt to achieve
the inclusion in order to maintaining the competitive advantage. Present case study based on
Westfield which is an Australian “Searchable Mall”. Likewise, Report also will provides the
recommendation by following the some specific and effective technologies reforms to Westfield.
Framework for analysis i.e ethical and IT governance
COBIT Model & Framework to Analyse Ethical & IT governance
COBIT is framework model that is productive to provides good business practices for the
management of IT processes in a manageable and logical structure, meeting the multiple needs
of Westfield. It also assist to bridge the gap between business technical issues, risks, control
needs and performance measurement requirements. COBIT ensures the clear policy and good
practice for IT controls (Elena, Petit and Rica, 2017).
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COBIT framework analysis model has contain major four components such as Planning,
organising, monitoring, delivering and supporting. IT governance and ethical practices enables
enterprises to take the benefits and advantage to gain competitive edge within the business
environment.
COBIT framework offer the Maturity Model that helps Westfield to control over IT
process and helps to measure the map where the company exactly stand within the industry.
Planning and Organisations
This domain covers strategy and tactics which concerns the identification of the process
IT contributes to achievements of the business success. Strategic vision of the Westfield should
be planned and communicates with different manner (Gotsis and Grimani, 2016). So that the
Westfield logical infrastructure must be place at the right location.
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Illustration 1: COBIT Framework
(Source : COBIT IT governance framework model. 2018)

Acquisition and Implementation : To analyse the requirement of IT strategies and IT solutions
to implemented, identified and integrated into the business process. Westfield also must ensure
the maintenance of existing systems are covered by this domain to make sure that the life cycle is
continued for these systems.
Delivery and Support : This domain of COBIT model analyse concerned with the actual
delivery of the services from traditional operations over security and continuity aspects to
training. This domain of COBIT actual determine the data by the help of applications systems
and often controlled by the information as well.
Monitoring : Westfield always need to make sure that all the process of IT must me assessed
over time in order to check quality (Kyriakidou and et.al., 2016). However, this domain of
COBIT have addresses the all issues and control process by internal or external audit.
COBIT Defined as Given aspects
Effectiveness : Effectiveness which deals with information or data that is relevant to the
business process as well as being delivered in a timely, correct consistent and usable manner.
However, this principle helps Westfield to get the good customer satisfaction by delivering the
product or services on time with correct proposition.
Confidentiality : COBIT model also secure the sensitive information against unethical
disclosures.
Reliability of Information : Relates the company information to the legal provisions of
management in order to exercise its financial and compliance reporting responsibilities and
goals.
Availability : It helps to relates the information available when required by the business
process in the future. However, this framework mainly concern the safeguarding of necessary
resources.
Integrity : It helps to sustain the accuracy of data in order to meet the company values
and business expectations (Laudon and Laudon, 2016).
COBIT Principles
Meeting stakeholder Needs : This principle of COBIT requires good governance and
manageable of IT assets. However, this aspect also describes and resolve the legal requirements
related to Westfield. Besides, COBIT fill the requirements of financial, customer and learning
and growth in order to achieve the legal compliances.
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Covering the enterprise End to End : COBIT explains the key concepts of governance
system such as benefits realisation, risk optimisation and resources optimisation.
Applying a single Integrated Framework : By applying COBIT single integrated
framework so that it allows Westfield to use COBIT 5 as governance and man agent structure.
COBIT 5 basically helpful Westfield to execute management system or manage the IT legal
implications.
Enabling a Holistic Approach : This principle consists what company should acquire
such as culture, ethics and behaviour to come from digital shopper to physical world. Besides,
make the company structure positive and enthusiastic to gain the customer attention.
Separating Governance from management : Governance and ethical implications
ensure that company objectives are achieved by evaluating stakeholder needs and conditions and
options. Such as setting aims and objectives, analyse the stakeholder needs, monitoring
execution process etc (Luke and et.al., 2017).
ITL Legal and ethical framework for IT
This is the another legal framework that company could adopt for managing the
information technology system. Such ITIL consists some principles to across the entire
information technology.
Principles :
Service Strategy : this principle focus on the company structure or IT service delivery
model that perfectly matches inherent needs, while establishing processes that also helps to
control and updating the information as according the Westfield needs and wants.
Service Design : Service design is the activity in which Westfield require to make the
proper plan that is best to fit the corporate needs which must be attractive and influencing.
Service Transition : This principle of ITL can help Westfield to mitigate the challenges
and risk that comes from the change management and planning.
Service Operations : This would help Westfield to manage the day to day activities by
communicating the current needs such as service desk or backups and other necessary
information.
Continual service Improvement : it look forward to make KPIs to monitor the overall
process and information system.
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Explaining IT governance issues and describing the technologies that is used to attain inclusion
To run a business in effective way, it is quite essential to follow all the ethics and meet
the defined goals by complying with goals as well. In the same way, IT governance provided a
structure that is used for aligning IT strategy within a business strategy. Further, it is the
framework by which the company make sure that IT and business are aligned and Good IT
governance also help company to make better IT decisions (Morgan and et.al., 2018). As per the
case study, Westfield wants to makes its online business into a physical world and at that time, a
firm may faces different issues which are as mention below:
IT risk Management: it Is the application of risk management methods that mainly
helps to manage the IT risk but when Westfield wants to move its online business into physical
store then there is a chances to faces IT risk management issues. Though it helps to manage or
consider a component of a wider enterprise risk management system, but it can be consider as an
issue for a quoted firm (Thompson, Alleyne and Charles-Soverall, 2019).
Establishment of Governance framework: when the business is move into diversity, at
that time, the company may faces issue of not complying with governance framework. But on
the other side, the purpose of governance framework is to facilitate effective management which
helps a firm for its long term success. But due to non- compliance with such framework will
cause biggest issue for Westfield (IT governance issues, 2018).
Lack of Metric: It is another major issue which a company may face when move into
digitalised world to physical world such that this helps when a business is digitalised because
sometimes the company did not have the skilled workforce and thus, due to lack of metric
creates issue for a business. Even on the other side, when business changes, there may be
chances that data are lost or misused by a third party and this may also damage a brand image of
a business as well (Vejseli, Rossmann and Connolly, 2019). Moreover, it may also leads to affect
company's financial stability as well as reputation.
Employee avoid Central IT: It is another major issue which Westfield may also faces
such that sometimes employees of a quoted firm are generally avoid the usage and governance of
IT and as a result, business has to face some issue. Westfield is also uses some advance
technology but when a business is move into a physical world, then this may also create a risk
for a business because not complying with central IT creates major issues and this also leads to
breach the data and may leak some confidential data as well, When a business is introduce new
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physical store than it affect the continuous auditing and assurance which may cause financial
instability and also affect the brand image of a business as well.
In order to overcome the issues, there are different technologies are introduced which
assist Westfield to prevent from IT governance issues as well, further it also helps to gain high
competitive advantages as well. Therefore, this are as mention below:
Artificial Intelligence: It is the technique that is used to remove unconscious bias in
every enterprise, further, this technology platform is help to create more inclusive and diverse
business. But on the other side, it is quite important to note that these AI do need careful audit in
order to make sure that it did not reproduce some historical pattern of under-representation, apart
from this, this method also help a business to reduce the burden of workplace and some
administrative task such as entering stock and bill etc (Evans, Flores and Larson, 2019).
Therefore, this will help to overcome the issue of bias and provide a factual documentation that
includes key decisions and action for the welfare of a business.
Inclusive Technologies
Inclusive Technologies is useful to reduces the barriers for people with disabilities when
dealing with infrastructure issues is knowing the needs, specifically in relation to telephony,
television and the internet.
In other words, Diversity is helps to understand the though processes, background and
culture and beliefs is paramount to developing innovative ideas and to push standard of the
company (Newig and et.al., 2018). Technology is a competitive weapon that enable to connect
the company to its objectives and task.
However, technologies and new techniques are helpful to provide facilities for social
inclusion that helps individual employees to learn in more rapid manner. There are some
techniques that helps Westfield to gain competitive advantage in the market.
One to one initiatives seek can help to learn new technologies and know its importance
towards the further achievements. One to One program can also reduces the failure of the task
which motivates the insufficient work and objectives which is not effective and unauthorised.
This can also beneficial for the people to diverse the best advantage to bring new effective
stealing opportunity.
Verbal communication is one another techniques that improves communication base
between customers and employees. Such activities can be performed by the E-mails, Social
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media. This technology is helpful to manage the work opportunity gain and competitive
advantage goals.
In other words, in order to reduced inclusion Westfield can use Blendoor which is merit
based technique to reduces unconscious bias by hiding data or information. So it has been
analysed that appropriate technology will help Westfield to allow group employees in
collaborative work and fills the all gaps (Rica, Petit and López-Gunn, 2017). However, it also
explains the best outcomes and building the good image in the market. All such activities and
plans helps to deal with effective learning outcomes. Virtual realistic is the another technology
that company could adopt which is used to create a simulated environment. This type of
technology is the most effective learning outcomes that focus on the graphics that helps to design
unique advertising company brochure and promotional campaign. Emerging market is also very
significant innovative technology and developing policy to increase financial inclusion. However
it contains the best statistical approach to gain major modification and goals to make the high
long lasting results. All such technologies can be very helpful to determine the best growing
material task that brings ineffective learning outcomes and gain the company competitive
advantage (Sanders, 2016).
Recommendation
From the above, it has been recommended that as Westfield should use all the advance
technology into its working place so that it will help a business for its smooth functioning. It has
been analysed that in this digitalised world, every company wants to stay ahead in the
competitive world and also uses all the advance technology in order to decreases the cost and
saves time so that it will help a business to sustain its brand image at global level. In the same
way, as Westfield wants to convergence the digital shopper with a physical world then it is
recommended to the firm to use the digital technology into its workplace so that it will easily
attract wide range of customers towards it. Further, it is also analysed that by supporting the
broad range of new digitally innovative products will also help a business to attract new
customers (Joshi and et.al., 2018).
Apart from this, it is also recommended to Westfield, that now a business has its digital
store fronts and also offer digital collection and also provide free Wi-Fi networks to their
customers so that it will help a business to attract wide range of customers towards it. On the
other side, using Artificial Intelligence (AI) who help or provide better customer services as
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compared to human also assist business and creates unique impression upon its customers as well
as its rivals too (Nambisan, 2018). Moreover , the firm may also provide Frictionless car parking
payment services that also saves time of their customers and provides better customer services
that impress lots of customers towards them. Further, it has been also recommended to Westfield
that the business may also start its online application and searchable mall web platform for its
integrated retailer and this also help shopper in order to find what they actually want from the
local Westfield Shopping center. This technique also helps business to sustain its brand image
and reach wide range of customers as well.
In addition to this, using effective marketing strategy will also help a business to sustain
its brand image in market. Such that whenever a new and innovative product is introduce by a
firm, then it must uses some online social media platform through which it can reach a wide
range of customers and also maximizes its financial position as well. Furthermore, designing a
visual communication is also help to maintain high standards for a design such that it can uses
innovative designing technique that helps a firm to creates its strong visual branding system
which further help to gain high competitive advantage as well (Nambisan and et.al., 2017). Even
Westfield also start using competitive pricing strategy and seasonal pricing method in order to
stay ahead in this competitive world. It also includes different discount offers to their customers
so that it will easily attract large customers and can also uses different scheme such as Buy one,
get one free technique.
Westfield may also uses online or automatic billing system so that it also saves cost of
human resource and saves time of their customers as well. It has been analysed that using
advance technique help a business to run smoothly and saves time as well as extra cost expenses
too. Moreover, it is also analyse that an effective and attractive customer service will definitely
helps a business to creates or develop better relationship with their customers (Nylén and
Holmström, 2015). That is why, it is also recommended to the managers of Westfield to provide
weekly training session and also communicate all essential information to their employees so
that they can easily provide better customers service to their customers. This also leads to
enhance the brand image for both existing and new customers. Therefore, through this way, the
management of Westfield can uses this technique will also help to overcome some ethical
implication and also gain high competitive advantages as well. However, the company should
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have to acquired the all such strategies and recommended ways in to their business function to
meet out the goals and objectives.
CONCLUSION
By summing up above report, it has been concluded that ethics and digital innovation
plays an important role in Westfield. In the same way, Westfield also wants to converge its
digital shopper into a physical world but it faces some ethical issues which needs to be overcome
in order to get the success. That is why, report concluded that by using COBIT model, that
provides good business practices for the management of IT processes in a manageable and
logical structure, will help Westfield to run its physical store in Australia as well. It has been
concluded that there are many issues which can be faces by the firm due to IT governance such
that IT risk, not- complying the governance framework and wrong usage of Cloud computing.
This can be overcome by using advance technology such as Artificial Intelligence etc. Lastly,
report concluded that by using advance technology and provide innovative products to their
customers will increases the chances of sustaining its brand image in market and also raise its
profitability as well. However the study also explained about the different technologies that build
the company competitive position within the business growth.
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References
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