IT Impact: Nationwide Bank's Success, Issues, Tech Comparison

This report provides a detailed analysis of the role of Information Technology (IT) in Nationwide Bank. It explores the impact of IT on the bank's success, highlighting innovations in data storage, marketing tools, and communication with customers and partners. The report also addresses ethical and social issues related to IT, such as privacy concerns, cyberbullying, and the spread of misinformation. Furthermore, it compares different networking technologies like LAN and WLAN, and discusses the importance of the internet and intranet for business operations. The report also outlines the stages in the system development life cycle and concludes with an overview of the benefits and drawbacks of IT investments for Nationwide Bank, providing a comprehensive understanding of IT's influence on the financial institution.

NATIONWIDE BANK

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
LR....................................................................................................................................................4
Role of IT in success of businesses..............................................................................................4
Ethical as well as social issues related to IT in running business................................................5
Comparison between different networking technologies............................................................7
Importance of internet as well as Intranet in business.................................................................7
Stages in system development life cycle.....................................................................................9
CONCLUSION..............................................................................................................................11
.......................................................................................................................................................11
REFERENCES..............................................................................................................................12

Abstract
Information technology is primarily the business sector which deals in computing
comprising hardware, software and anything which is involved in transferring of information and
which facilitates communication. Information technology plays a crucial role in flourishing the
organization by creating a sense of innovation, increasing the organizational performance and
customer experience. Besides this, the ethical issues like privacy, communication and social
issues like cyberbullying remains a threat for the organization and thus makes them furious to
operate effectively. There are a range of networking technologies among which the highly used
are LAN and WLAN. In LAN, information is transferred via connected networks while in
WLAN, information is transferred over the air without cables. These two helps the employees of
the organisation to access information and share it. Apart from this, Intranet which is used within
organization and internet used worldwide helps the organization to reach wide geographies and
share knowledge. Lastly, system development life cycle is used when an organization decides to
build a new system wherein they follows a series of step from producing it to its periodic
maintenance.

INTRODUCTION
Information technology is predominantly the utilization of any computer or physical
devices to create, stores, process and secure all kinds of electronic information. Nationwide Bank
is basically a financial institution which provides all types of financial services along with other
services.
This report addresses the IT role in making the organization a success or cause of failure,
Ethical as well as social issues related to IT in running business, comparison between different
networking technologies, Importance of internet as well as Intranet in business, stages in system
development life cycle and discussion on the benefits as well as drawback of investing in IT.
LR
Role of IT in success of businesses
As per the views of Schwalbe(2015), Information technology is one of the most powerful
tool which has revolutionised the lives of entire world whether an individual or the business.
Information technology has proved to be an efficient means which has permeated the
organisations and their business thus making their decisions regarding the products and
marketing mix more imperative. The role of IT in nationwide bank has been significant and has
helped them to flourish but along with this has also hindered their operations somewhere.
According to Lloyd(2017), Information technology has fostered a wide range of
innovations in nationwide bank and has enabled them to run their business more efficiently. With
the use of recent technology, this bank has created their own smarter apps which has improved
their data storage along with faster processing. IT has embraced them with numerous marketing
tools which can be used for innovating the product like cloud computing through which
nationwide bank are able to process the distribution network and are able to trace the viability of
creativity within a product or service. IT has bought various radical changes in this bank like the
digital marketing tools which has helped them to choose the right marketing mix for promoting
the product.
According to Senft, Gallegos and Davis(2016), The most significant role which IT has
played in nationwide bank is that the communication with consumers as well as business partners
has become easier through the utilization of plethora of platforms like conferencing software,
video chats etc and thus it has improved the organizational communications. Bank uses its
Intranet as well as internet in order to communicate with any level within or outside the

organization. IT has helped them to easily arrange virtual meetings with clients together with
staff without spending time time to travel. Meanwhile, the employees in Nationwide bank are
able to access the data and information which eventually helps them to collaborate their work
irrespective of location. Employees, through the use of IT are able to to work even remotely
which saves the cost and resources of company. Besides this, via social media platform,
Nationwide bank are able now able to interact with their consumers and address their issues and
concerns more effectively. Apart form this, through their online meeting tools like like
Uberconference, they are able to attend and conduct web seminars which helps them in growing
their business.
As illustrated by Trantopoulos and et.al(2017), IT has also helped Nationwide bank to
make the experience of their customers more valuable through easily customized marketing as
well as e-commerce services. Instead of reaching the company for solving the issues only during
the business hours, Customers now can easily communicate with the bank on their website as
well as through other social media and instant messaging apps. With the advanced technology
like CRM, bank are able to track the previous purchases of customers and thus end them more
customized promotions which suitably meets their wants and needs. With the increasing
customers being purchasing the products from their websites ultimately increases their revenue
and sale as well as the growth potential.
Ethical as well as social issues related to IT in running business
As per the views of Avgerou and Walsham(2017), The major ethical issue which
Nationwide business face while conducting its operations is the increasing use of social media.
Although, social media platform becomes a tool for the company to promote its product but at
the same time, it is also a factor which hinders their business. The online activities of employees
are considered as the prime reason for violating the ethics where the company sometimes
punishes their employees for posting anything on social website. Personnels posting something
irrelevant on the websites becomes the rationale behind their termination.
According to Hills(2018), Individual privacy has become an important area which is
considered as the foundation for the unethical behaviour in company via many technologies. It
would be an important ethical issue for Nationwide bank where the employees can track the
buying habits as well as gather personal data about wide range of customers and clients. Besides

this, the confidential information about the company would also be compromised as the hackers
can easily access their data by introducing malware in their computers like Trojans.
As illustrated by Galer and et.al(2016), Besides all these, communication would be a
remarkable ethical issue for Nationwide bank where the company might face difficulty in
monitoring the telephonic conversation because of the analogue signals and there may be leakage
of important information. Government as well as hackers can easily track the vital and text based
emails. They can scan the millions of texts of the messages which are of the concern of
investigators and thus can recognize the sender. Besides this, it would be complicated for the
bank to review each and every communication tool and hence can lead to serious damage of their
reputation.
As per the views of Tarafdar and et.al(2015), The most important social issue which the
Nationwide bank may face due to the increasing use of IT is the limited privacy. The information
of consumers tend to leak when they browse through the various websites. Hackers are more
likely to attack people who frequently browse the internet and social networking. This can also
become an issue for Nationwide bank where the customers might reduce online shopping like
purchasing credit card from their website due to the fear of leakage of information.
Cyberbullying is another social issue which the bank may face & is basically the
harassment via any electronic media. When people go through the social websites, hackers
introduces some malware into their computers which comes in form of pop ups and when they
click on the pop up, criminals get the access to all their information. This can affect Nationwide
bank where millions of customers are engaged in making online transactions every week thus
this can compromise the valuable data of their customers.
As illustrated by Saunders and Brynjolfsson(2016), IT somewhere is involved in in the
misinterpretation of genuine news which forms one more social issue & affects the minds of
consumers. When the information is published, various tools like twitter bots tend to distort the
information and leads to spread of propaganda due to which the customers do not get the
information which they were looking for. This has a negative impact on the minds of customers
where they begin to create a negative image for the company and eventually lead to hampering
of the organization's image. Nationwide bank may face this issue where the manipulation of
various offers released by them might loose their customer base due to bad use of technology.

Comparison between different networking technologies
LAN WLAN
LAN is basically local area network within
which there is a collaborations of various
computers as well as network devices in
particular location which are connected with
each other by routers.
WLAN is a wireless local area network
wherein the information is not transferred
through cables but over air via wireless
receivers as well as transmitters.
LAN has limited range as well as has the
maximum speed around 54mbps with a
bandwidth of 150mbps which entice the
customers of Nationwide bank from nearby
areas and also allowed the employees to
connect with each other and exchange
information.
WLAN are generally used in the organizations
and areas where wide range of computers
remain connected to the network but at
different time. Banks like Nationwide Bank
employ WLAN to attract large customer base
as well as to communicate with their
employees
Due to its short bandwidth, it does not allow
users or the employees of organization to take
it beyond its limited range and thus it cannot be
moved around anywhere.
WLAN give the biggest advantage to its users
of carrying it anywhere without having the
cable. During the work, employees or users can
easily move around the area without having to
connect the cable and can do their work even
when they are at home.
LAN is totally independent of the environment
however it sometimes may get affected by the
external interference but mostly, it has no
connection with the outside environment and
users can access it through various types of
Ethernet cables like CAT5.
WLAN is extremely dependent on the
environment in which it the users are present.
Signal varies due to its reflection, refraction
because of the environment. Thus, there may
be network interruption only due to outside
interference.
Importance of internet as well as Intranet in business
According to Kim(2015), Intranet is basically the private network within an organization
or enterprise which is utilized to share the information of company as well as computing
resources to the employees securely. Intranet is the remarkable tool used by Nationwide Bank to

communicate with their employees inside their company and access the information. It provides
them the following benefits
As per the views of Tarafdar, Gupta and Turel(2015), Intranet is the one of the most
important treasure from which the organizations can extract the information as well as share it.
The employees as well as the top management in Nationwide Bank can easily find the relevant
information and the social updates which helps them in staying connected to the business softer
side. Intranet serve as the interface which enable the personnels of bank to remain present in loop
and get the information which they require.
Intranet serve as the driver to boost the knowledge of employees and allow the organic
knowledge to foster due to increase in individual to individual interaction. In Nationwide Bank,
due to Intranet, knowledge expert become more visible and it becomes easy for their employees
to connect with each other. Experts in the bank remain involved in conversation of forum-style
and release blogs articles which helps in dispersing the valuable information throughout the
bank. This allows the individuals to rapidly grow their knowledge and potential.
According to Naser and Zaqout(2016), A well defined Intranet helps the organizations to
work on the feedbacks provided by the employees as well as also help them to provide feedback
on employee's performance. Intranet of Nationwide bank has special features like @-mentions,
document sharing, comments which allows the bank to bring the right kind of people who can
contribute their work as well as helps them keep the feedbacks contextual. Through this feature,
employee can provide their suggestions and opinion regarding any aspect and also allows top
management to give suggestions regarding the employee performance which eventually saves
their valuable time.
Internet is primarily the connected network which makes use of TCP/IP in order to
transfer the information through different media. With the emergence of globalization, internet
has been the buzz in market which has supported large number of organizations including
Nationwide Bank.
The use of social networking as well as digital technologies help the companies to access
a wide range of geographies. It has enabled Nationwide bank to take their brand on a large
platform and advertise their product worldwide. Through the use of various marketing tools like
email marketing, blogs Nationwide bank are able to customize their promotion according to the
different geographies which helps them to tap larger market.

According to Iyengar, Sweeney and Montealegre(2015), A highly designed website and
social media portfolio helps an organization to take their brand message to wide geographies and
increase their brand awareness. All the social media tools and online marketing helps Nationwide
Bank to make the customers aware of their products and branding message whether existing or
potential customers. This eventually increases their sales and hence the profitability ratio.
Stages in system development life cycle
As illustrated by Mao and et.al(2016), In order to develop the new system or new
software, Nationwide Bank can use system development life cycle which is predominantly the
framework which contain steps and procedure for developing a new system in the organization.
Its first stage include system planning which is highly critical stage in this life cycle wherein the
enterprise actually decides the problems on which they need to focus and solve by developing a
powerful system. In this, organization first define the issues then propose various alternative
solutions for it and then examine the ways to make their product superior than competitors.
Based on this, either they decide to build a new system or bring changes in the existing ones.
As illustrated by Roztocki and Weistroffer(2015), In this next stage that is system
analysis, the user's requirements and needs are well determined along with their expectation with
the system. In short, a feasibility study is carried out to determine that whether the new system
will be organizationally and economically feasible or not. A strong communication network is
maintained with clients to ensure the clear vision about finished product and the resources that
will go to operate it effectively.
Once the analysis of the requirements of end-users are done, then the next stage involves
design of new system. In this phase, system elements, its components, architecture, modules are
defined which will go in producing it effectively. Generally the design department of
organization produces a blueprint of the system which includes process diagrams, screen layouts
that describes the exact view of system and gives a detailed as well as their expanded view.
Besides this, it also provides the broader view of technical along with functional requirements
through the diagrams.
As per the views of Pérez-Aróstegui, Bustinza-Sánchez and Barrales-Molina(2015), After
the design stage, next stage comprises of the complete understanding about system requirements
together with its specification and constitute implementation as well as deployment stage. It
constitute the real construction process of the system after having the in depth analysis on its

design. Under this phase, system is made ready for deployment and thus installed in premises of
customers where its live demonstration is provided and sometimes training is given to end users
to aware them of its functions and operations. Implementations phase generally takes time as it
depends on system complexity.
Under the stage of integration and system testing, different components as well as
subsystems are brought together to build an integrated system and then the system is introduced
into various input to analyse the output and their functions. System testing is done by the
specialized personnel's team and becomes an important phase for ensuring the full customer
satisfaction. It needs no skills in coding and configuration of hardware. It is performed
systematically to make sure that the actual outcomes matches the desired outcomes.
Once the system is being installed in premises, the next step constitutes its periodic
maintenance to ensure the reliability of system. Its periodic maintenance becomes important to
prevent it from becoming obsolete. This involves replacement of old hardware as well as
constantly evaluating the performance of system. It also involves providing the updates on
components to ensure the compliance of system to right standards.
DISCUSSION AND ANALYSIS
One of the significant benefit which Nationwide Bank will incur while investing in IT is
that the use of digital marketing tools will increase the visibility of their product and thus would
enable to effectively advertise their products. All marketing tools like E mail marketing will help
the bank to take their brand message to wide audience which eventually will raise their revenues.
Whether internally or externally, IT will allow Nationwide bank to effectively
communicate with employees as well as their consumers which becomes its second benefit.
Within the organization, through routers and email servers, employees would be able to
communicate with top management which ultimately will improve the decision making ability.
The major drawback of investing in IT is that as the organizations store their information
on distant cloud servers that can be approached online with the help of username, they generally
remain exposed to loosing their valuable information. This becomes the main reason behind not
investing in IT for Nationwide bank. Apart from this, E-commerce websites generally use
cookies to gather personal data and then suggest the services on this basis which compromises
with their privacy. As nationwide Bank is involved in plethora of activities, hackers can easily

access their and customer's information simply by introducing the malware in their computer
thus this becomes the major drawback for bank investing in IT.
CONCLUSION
It has been summarized that Information technology plays a crucial role for the business
to flourish. Somewhere it provides numerous benefits to the organization like communication,
increased customer and somewhere it harms their operations by leaking their personal
information. Besides this, Various ethical and social issues prevent them on relying on
technology completely. Meanwhile, the organization uses different types of network
technologies which provides one or more benefits to the. Apart from this, for introducing a new
system in organization, there constitute a series of stages which help them to produce new
system, effectively.

REFERENCES
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