IT Impact on Business Operations: A Telstra Case Study

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Report: IT impact on business

TABLE OF CONTENTS
Introduction....................................................................................................................................3
Need for IT in Telstra................................................................................................................4
Importance of IT for business survival...................................................................................5
Significance of IT in Telstra.....................................................................................................6
Application of IT in Telstra.......................................................................................................7
Benefits and advantages of IT to Telstra..............................................................................8
Risks associated with IT..........................................................................................................9
Monitoring and maintaining IT in Telstra.............................................................................10
Conclusion....................................................................................................................................11
References...................................................................................................................................12

Introduction
Information Technology (IT) is a set of programming, technical and documentation
mean to carry information process. It is a concern with the technology to treat
information. Information technology is the area for managing a wide variety of area that
includes computer software and hardware, information system, programming languages
(McKeown, 2015). It provides a combination of hardware and software used together to
perform important functions people need and use every day. IT encompasses the study
and application of computer and any form of telecommunication that store, retrieve and
send information. The present report will focus on Telstra Cooperation Limited which is
one of Australia’s largest telecommunication companies that engages in providing
different services associated with mobile services, broadband as well as internet
services across Australia. The report mainly highlights the importance and uses of IT
system with respect to Telstra.

Need for IT in Telstra
IT is an important tool for business that means the usage of computer, software, and
hardware to manage the information in the firm. It mainly comprises of the activities
related to computer technology such as networking, internet, software, hardware, etc. IT
sector has important effects on the business operation (Theis and Wong, 2017).
Technology infrastructure affects the efficiency, relationship, culture of a business.
Innovation is a great success in this digital world. The need for Information Technology
is significant in the Telstra Company as it provides the company with an opportunity to
analyse data and plans specifically. The selected company Telstra deals fully with the
Information Technology system for maintaining all data and services to its customers in
a proper way.
Telstra Company is an Australia based Telecommunication company that serves all the
services of IT systems like mobile, television, network and other products and services.
The company provides all types of technologies services to the customers (Hills, 2018).
IT is essential for the selected firm to communicate with people and provide them with
the best technology product. Telstra Company is also concern with imparting all the
needs of Information Technology for the business that results in providing broadband
services along with internet services to the customers. In addition to this, the need for IT
in the chosen business has allowed the people to directly contact with the manager. In
the present scenario the company also online operates their activities so that they may
provide instant services to the clients and customers by providing them networking,
broadband services, internet, television, etc.

Importance of IT for business survival
IT is regarded as one of the most important aspects of the business that support in
attaining business growth and profits. However, to sustain in the competitive
telecommunication industry IT has supported the Telstra Company in building a
relationship with the customers by indulging in communication for 24*7 with the
customers so that they may overcome the internet and broadband issues that are faced
by them (Galer et al. 2016). In today’s era, it is essential for the employees to interact
with clients and customers and IT will assist the cited telecommunication company in
managing their relationship. In regard to attaining the growth, the cited firm has
engaged in using their websites that allows customers to find the answer to their
questions. The importance of information technology in business is that it
communicates, manages the information system along with managing the customer
relationship.
Furthermore, the telecommunication organization focuses on implementing the real-time
processes such as billing of prepaid for the broadband account that mainly require the
implementation of the IT system within the process chain (Schnoll, 2015). Therefore, IT
is required for the Telstra to sustain its position into the Australian telecom industry. On
the other hand, implementation of IT has also an emphasis on introducing new
technologies such as voice over internet protocol for the telecom organization that
supports in gaining growth and development. Hence, the importance of IT in a selected
firm has resulted in improving the marketing for their business that supports in gaining
long term survival.

Significance of IT in Telstra
For successful implementation of IT within the Telstra Cooperation Limited it has been
assessed by management that company is required to implement a new form of
networks and physical structure in their setting (Xiang et al. 2015). Through meeting the
adequate requirement of information technology it has been identified that cited firm will
be required implementing different aspect such as-
Financial plan: It is necessary to create a budget plan for implementing IT department
in the organization i.e. what type of resources will be needed along with the cost needed
by the cited organization to successfully apply the IT services. Moreover, the financial
plan will also focus on addressing the sources through which the fund will be raised by
the company. This would help the Telstra Company in devising financial and non-
financial plans for their business so that they may successfully apply the IT services.
Moreover, with the financial plan, the company will evaluate and recognize the activities
that needed to be undertaken in order to reduce the unnecessary cost.
Employee’s skills: Another requirement for applying IT within the cited firm is
associated with hiring the professional employees that would successfully assist in
implementing the IT services in the business activities (Laudon and Laudon, 2015).
However, to train and enhance the knowledge of staff and employees it is required by
the company to emphasis on training and development so that they may successfully
implement the software and hardware. The employee training and development expand
the knowledge of what the business is about. Like Telstra Company is about the
telecommunicating business, the employee working in this firm gain more knowledge
about the business organization (Sittigand Singh, 2015). Thus, it has been stated that
for applying IT services and system within the setting the company require competent
and qualified personnel within the firm.

Application of IT in Telstra
Use of Information Technology drives innovation path to business success. It is a
technique uses in business for storing, transmitting the kinds of data including speech,
movie, graphics, etc. The chosen business uses all the technological products and
services to its customers. The chosen business uses all the technologies for their work
through which they provide effective services to the customers. However, technology
improves relations among the customers and employees (Benckendorff, et. al., 2019).
The company provides the use of technologies to the customers so that customers can
communicate with employees and other people also. The selected entity provides
internet packages to the customers for their own business also. The company uses the
best product for business growth.
With the implementation of technologies, employees may provide online services such
as mobile, broadband along with internet services through their website so that
customers may easily communicate with the company. The company serves its services
to the customers so that they may easily attain business profits and growth ( Baller et al.
2016). If any firm wants their business to grow in the market they first have to work with
the internet so that they can promote their business giving advertise on social
networking sites. The company also provides apps for business use. The apps that can
use by the customers can be naukari.com, LinkedIn, etc.

Benefits and advantages of IT to Telstra
There are several benefits and advantages of Information Technology presented to
Telstra Cooperation Limited. These are as follow:
 It provides a faster response to the customers on time. By promoting business brands
all around the world by using internet marketing. The customers can get information
about the company through the company website (Lloyd, 2017).
 A strong relationship between customers and employees through information
technology system can provide proper information about the business can be shared
with the customers by Telstra Company. This company helps the customers and people
to connect and communicate with another country through their technologies products.
This is the benefits and advantage of IT in any business firm.
 The company work in flexible business hours. Now the internet is available everywhere
in the company and the customers also use the internet. The IT services provide all the
information about the business to the company and customer (Avgerou and Walsham,
2017).
 Telstra Company uses the benefits of technology for their business source so that
customers communicate with the employees. Telstra Company provides better services
to the customers with the quality of the products and at the same time support provided
to the customers.

Risks associated with IT
The concept of IT has both pros and cons for the business like Telstra and at the same
time, it is necessary to manage its pros and cons. Certain risks are associated with IT
that needs to be carefully handled by Telstra and they are as follows:
 Security: This factor for the selected firm is a crucial part of an IT system. IT specialist
maintains and monitors the data from time to time to prevent information, data loss and
many more things (Dutta et al. 2015). The security consists of measurement taken by
the business, organization, and institute to monitor and prevent unauthorized access or
misuse of the network and resources. Telstra has to ensure well in advance that
security related issues may not arise in the near future and for this IT infrastructure has
to be well developed.
 Privacy: Privacy is an important factor for the selected firm. The personal information is
valuable for the business firm. The company stores information about its valuable
customers and sometimes third parties can access the information in an adverse
manner (Schwalbe, 2015). This is the main reason due to which maintaining privacy is
necessary and sometimes it is not easy in case of IT system. Sometimes hackers can
easily access the crucial or the private information of the firm
 Confidentiality: Data is the relevant source for a selected firm that needs to be kept
confidential. Lack of security will make the risk of misuse of information for the
company. Telstra has to ensure that its internal information is kept confidential and in
case if the systems are not password protected then maintaining confidentiality is very
difficult.

Monitoring and maintaining IT in Telstra
The select entity focuses on the proper maintenance of Information Technology through
indulging in proper planning. In order to serve the mass of audiences Telstra Company
focuses on using the IT services through which by using their website or mobile
application deliver required broadband and internet services to the customers (Laudon
and Laudon, 2015). Moreover, the cited firm will also focus on maintaining and
monitoring IT in a proper manner so that it may not impact the overall business
practices. Thus, it imparts a wide range of benefits to the organization.
In order to maintain and monitor the IT system of Telstra, the company has engaged in
devising the team with a professional so that the company can maintain and monitor the
system on a timely basis. With hiring the team, Telstra Company itself maintain their
business practices in such an effective manner so that they may deliver the
telecommunication services to the customers without any problem or issues (Xiang et
al. 2015).
It has been further identified that to ensure proper monitoring and reviewing the IT
system management of Telstra must focus on drafting clear role and responsibility of
the team members imparting services in the technological department so that they can
easily engage in monitoring the technology system. On the other hand, it will also
engage in proper utilization of the information technology system so that adequate
online services are provided to the audiences and clients (Schnoll, 2015).

Conclusion
From the above entire report it has been summarized that in the present technological
advanced environment, businesses are required to implement IT system and services
within the business practices so that they can deliver effective telecommunication
services to the mass of audiences. In the present context, it has been identified that the
application of IT services will emphasize on managing the activities in a proper manner
in Telstra that will help the company in the consistent growth and development.

References
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technology.Cabi.
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report 2015. In the World Economic Forum (Vol. 1, No. 1, pp. P80-85).
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user-centered design for information technology (Vol. 9).Elsevier.
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