Information Technology Industry Briefing Paper: Amazon Analysis

This report provides a briefing on the information technology sector, focusing on Amazon as a case study. It identifies and discusses value gaps within the industry, such as the need for strong digital conference platforms, over-reliance on automation, privacy concerns, internet connectivity issues, poor user experience, and the effective utilization of artificial intelligence. The report further explores the implications of these value gaps for Amazon, highlighting the importance of adapting to rapidly changing technology and consumer preferences. It emphasizes the role of IT in enhancing communication, decision-making, and customer relationship management. Recommendations for Amazon include leveraging social media for market research, employing collaborative filtering for product quality, and utilizing machine learning to understand customer buying patterns and detect fraudulent activities. The report concludes that a strong focus on customer needs and the strategic implementation of information technology are crucial for Amazon's continued growth and success. Desklib provides access to similar solved assignments and study resources for students.

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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................7

Executive summary
Information technology plays a crucial role in accomplishing goals and obectives of company.
Information technology sector helps in producing hardware and software which is beneficial in
growth of an organsiation. Amazon is one of the fastest growing company which provides good
quality products to customers and satsify their needs. In the report, identificatio of value gaps or
issues is discussed. Implication of the industry of information technology sector is described and
some recommenadtions are provided which is beneficial for growth of company.

INTRODUCTION
Information technology sector refers to companies which are producing software, hardware,
or semiconductor equipment. Companies are providing internet or other services which is
beneficial for organisation (Alam, 2021). Amazon is a public company which provides different
type of products and services to customer. The company was founded in year 1994 and its
headquarter is situated in Seattel, Washington, US. The report examines, identification and
discussion of the value issues/gaps related to the industry. Implication of the industry values
issues/gaps for the organisation. Further, some recommendations are provided which is
beneficial for growth of firm.
MAIN BODY
Identification of value issues/gaps
Value gap is the difference between user’s expectations and reality. It is important to
identify gap and issues so that better plans can be made for achieving target of company. In an
organisation, it is the responsibility of manager to identify value gaps or issues and try to solve it
so that better products or services can be provided to customers (Beck and et.al., 2017). This
helps in generating more revenue and creates good image of company in market. For identifying
value gaps in an organisation, there are some steps which should be followed like, plan analysis,
define goals and objectives of company, focus on future trends, determine skills required in
future, measure current skills and performance.
Find the reason of value gaps and issues, get an overview of entire company. These are
some ways to find issues and find solution so that goals of firm can be accomplished. Value gaps
or issues which is faced by organisation in information technology sector is need for strong
digital conference platform, too much focus on automation, privacy issues, internet speed and
connections, poor user experience, use of artificial intelligence. Nowadays, technology is
changing and to satisfy need of customers, it is important to make new and innovative products.
It is difficult for organisation to identify choice of customer and make innovative products.
Trends and choice of people is changing rapidly and to increase profit of company, new
technology should be implemented.
Amazon is one of the fastest growing company and apply new technology to make
innovative product. Amazon is providing good quality product to customers and satisfy need of
people (Bessen, 2017). It is essential to focus on need of consumers and provide them good

quality products at reasonable price. Amazon company is using cloud computing, e-commerce,
artificial intelligence, consumer electronics, digital distribution of goods, self-driving cars and
online service. It is important for an organisation to use technology properly and provide good
quality products to customers. Sometimes, managers of Amazon company facing problem in
managing information technology sector because technology is changing rapidly and it is not
possible to apply new technology and solve issues so that more revenue can be generated.
This organisation is being chosen because it is an information technology sector and one
of the fastest growing company. They are providing good quality products to company and
satisfy their needs. Managers of Amazon company are identifying need of customer and making
plans accordingly. they are using e- commerce, artificial intelligence and other techniques to
attract customers. It is important for an organisation to overlap gap between user’s expectations
and reality. Consumers are expecting good quality products at reasonable price and sometimes,
managers are not able to fulfil this. Applying information technology creates positive image in
minds of customers and help in generating more revenue (Bigdeli and Motadel, 2019).
Information technology sector helps in automating process of firm and their systems to
target objectives and goals of organisation can be accomplished. Information technology helps in
generating more revenue ad increase sales of firm. Information technology sector helps in
reducing inefficiency of the work and better products can be made. It helps in developing
effective methods which is beneficial in customer relationship management. IT sector plays a
crucial role in an organisation because it helps in improving communication and work can be
done in a systematic way.
Information technology sector help in inventory management, decision making,
maintaining good relation with customer and data management. It is essential to use information
technology in organisation so that needs of customers can be satisfied and issues should be face
by managers by finding creative solution. This helps in generating more revenue and creates
good image in market. For accomplishing goals and objectives of company, it is essential to
make plans or strategies for satisfying need of customer and earn profit. The role of information
technology sector is to facilitate storing huge information with the help of software or hardware
at less cost.
Industry means large scale business activity or a type of productive trade. There are four type of
industry such as, primary, secondary, tertiary and quaternary. An industry can be defined as a

group of companies which is related to primary business activities (Luftman and et.al., 2017).
Individual companies are divided into an industry based on revenue earned. Industry is a large
scale business which contributes to the growth of economy. It also eliminates dependence on
other countries for supplying goods and services. Industry refers to a specific group of
companies or businesses. The term industry and sector can be used interchangeably as it helps in
describing a group of companies that operate in the same segment of the economy. It also helps
in describing organisations which share a similar business type. Sector means an area or small
portion that is different from others. Sector describes a large segment of the economy like,
information technology sector.
Implication of the industry
It is important for an organisation to use information technology so that better products
can be provided to customers. It is essential to make products by applying new techniques and
satisfy needs of people. Information technology sector helps in dealing with computing, it also
includes, hardware and software, telecommunications. Managers of an organisation should focus
on satisfying need of customer and overlap gap between expectation and reality of user. Product
should be made of good quality because it helps in attracting people (Camero and Alba, 2019).
Amazon company is applying cloud computing, e- commerce, artificial intelligence, consumer
electronics, digital distribution. While implementing technology, there are some issues which an
organisation has to face and managers have to find creative solution. This helps in solving issues
and better plans can be made for future. Amazon is using e-commerce, artificial intelligence,
consumer electronics, cloud computing to attract customers and make good quality products.
Cloud computing is a technology which is used by an organisation for storing and
managing data on remote servers, they can access data with the help of internet. E- commerce
refers to buying and selling of goods or services through electronic mode. Nowadays, companies
are providing home delivery services to customers to increase sales of firm and more revenue
can be generated. This is beneficial for consumers as they can place order anytime and products
are delivered at home. Amazon has its own app by which customer can buy goods or services
easily. So, information technology plays a crucial role in an organisation because it helps in
creating positive image in mind of customers and more profit can be earned (Lou and Li, 2017).
IT sector affects way individuals communicate, enhance learning and think.

It also helps society in determining how people interact with each other. It has positive
and negative impact on the world and daily lives. Information technology sector has made
education process more effective and productive. It helps in determining choice of customers and
better products can be made to attract people. Value concepts refer to well considered qualities or
some qualities which is related to object, ideas, practical or moral ideas, different patterns of
behaviour, character traits. Value concept denotes degree of importance of thing or some action.
Value helps in determining what actions are correct and what actions are not correct. It reflects a
person’s sense of right or wrong.
Recommendations
There are some recommendations which can be used by managers of Amazon company
which is beneficial for growth of company. Managers should identify target market by using
social media tools so that better products can be provided. Collaborative filtering can be used
which helps in producing high quality. It helps in predict the rating or preference of customers.
Machine learning can be used by managers of Amazon so that buying pattern of customers can
be identified and identify fraudulent purchase. It is important to provide good quality products to
customers so that their needs can be satisfied and it helps in creating good image in market.
When latest technology is used by company then it helps in attracting customers and more
revenue can be generated.
CONCLUSION
From the above discussion it can be concluded that, information technology sector plays a
crucial role in an organisation. It is important to use information technology to attract more
people and better products can be provided. Identification of the value issues/gaps to the industry
has been described. Further, discussion about implication of the industry value issues/gaps for
the organisation has been discussed. Some recommendations are provided which is beneficial for
growth and development of organisation.

REFRENCES
Books and Journals
Alam, T., 2021. Cloud Computing and its role in the Information Technology. IAIC Transactions
on Sustainable Digital Innovation (ITSDI). 1. pp.108-115.
Beck, R., and et.al., 2017. Blockchain technology in business and information systems research.
Bessen, J., 2017. Information technology and industry concentration.
Bigdeli, E. and Motadel, M., 2019. Developing a dynamic model of business and information
technology alignment with an agile approach. Modern Research in Decision
Making. 4(4). pp.147-175.
Camero, A. and Alba, E., 2019. Smart City and information technology: A review. cities, 93,
pp.84-94.
Lou, A. T. and Li, E. Y., 2017, December. Integrating innovation diffusion theory and the
technology acceptance model: The adoption of blockchain technology from business
managers’ perspective. In International Conference on Electronic Business (Vol. 12,
No. 4, pp. 299-302).
Luftman, J., and et.al., 2017. Enhancing the measurement of information technology (IT)
business alignment and its influence on company performance. Journal of Information
Technology. 32(1). pp.26-46.