An Analysis of IT Management Issues at World University: A Report

This business report examines IT management issues at World University, an online institution offering courses globally. The report analyzes decisions made by senior management, such as implementing a customer loyalty scheme and providing laptops to students. It identifies two crucial business processes: incorporating compliance and implementing risk management. Furthermore, the report emphasizes the significant role of social media in promoting the university's business model, including interacting with the target audience, improving responsiveness, assessing market position, and effective marketing strategies. The report concludes with recommendations for enhancing IT management practices and overall business performance, highlighting the importance of adapting to the digital landscape and leveraging technology for growth and student engagement. The report emphasizes the importance of social media for marketing, student interaction, and competitive analysis within the online education sector.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Executive Summary
The main aim of this business report is to understand the case study of World University. It is
the group of various private universities throughout the world. It is a completely online
university, where there are various lecturers from various universities worldwide. These
lecturers give online education through online courses. The campuses of these universities are
present in various places of the world. The business report has properly explained the various
decisions undertaken by the senior management. Two suitable business processes are
explained here and the role of social media for the proper promotion of business model is
provided here. Proper recommendations are also provided for this organization.

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Case Study..............................................................................................................................3
Decisions Taken by Senior Management...............................................................................4
Two Suitable Business Processes for Enhancing Model.......................................................4
Role of Social Media to Promote Business Model................................................................5
Conclusion..................................................................................................................................8
Recommendations......................................................................................................................9
References................................................................................................................................11

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Introduction
IT or information technology solely refers to anything that is eventually related to
various computer technologies like networking, hardware, Internet, people, data or software
for completing or executing the business processes of an organization (Dahlstrom, Walker &
Dziuban, 2013). All the organizations have properly implemented this information
technology with the purpose of simplifying the operations for information and also managing
or controlling networks or computer systems or the technical areas of the businesses. IT
management is the other important and significant factor for implementing information
technology within any business. Each and every layer of system is controlled with IT
management.
The following report will be outlining the case study of World University. Various
significant details will be given in the report. They have undertaken various decisions for the
university. Two business processes are given in this scenario for the proper enhancement of
their business model. The significant role of social media will also be given within the report
with suitable recommendations.
Discussion
Case Study
World University is the group of few private universities that is providing several
online courses to the students worldwide. The students have the core opportunity to take up
their classes from any part of the world, without even visiting the campus (Jones et al., 2014).
All the classes are taken online and thus all the interactions are also done online. The
lecturers of this particular organization are from all the various popular universities
worldwide. The organization is supposed to bring major success in the education sector.

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Decisions Taken by Senior Management
The first decision that the senior management of the university has taken is that they
should incorporate a specific customer loyalty scheme, with name Study together. This
student will get a credit fee when they would refer to any other student (Laudon & Laudon,
2015). It is fixed credit fee that is paid either by PayPal or by credit card. Thus, all the
students are much happy with the processes. Furthermore, there are various applications and
these applications are are much faster than the rest of the universities.
The second decision that they have taken for their business is to provide various
laptops to the students. They do not require buying laptops or E-books. World University is
thus providing a previously configured laptop to their students (Bardhan & Thouin, 2013).
All the necessary software will be present within it. The expenses of this laptop are taken
with the course fees and hence there is no chance of avoidance of the facility.
Two Suitable Business Processes for Enhancing Model
Business process can be defined as the collection of various associated tasks that
search in the ends for the products or services delivery to their client. This is the set of
activities, which help to complete the organizational goals and objectives. Two suitable
business processes for enhancing the business model of World University are as follows:
i) Incorporation of Compliance: The first business process that would be needed for
enhancing the business model of World University is the incorporation of compliance within
the business (Wagner, Beimborn & Weitzel, 2014). The term compliance refers to any type
of safety audit or legal checking. It is the basic kind of confirmation or certification that any
company utilizes to fulfil their significant requirements regarding regulations rules, standards
and legislations. Each of the mentioned standards as well as regulations is extremely
important and thus must be followed by all the students and staffs of World University. This

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particular university must incorporate or implement the business process of compliance
within their business to reduce the chance of illegal actions and activities within the business.
The students feel safe as well as secured with the presence of rules or compliance within the
business (Kellermann & Jones, 2013). There are various advantages of the presence of
compliance in the World University business.
ii) Process of Risk Management: The next important business process that should be
incorporated within the business of World University is the process of risk management
(Bilbao-Osorio, Dutta & Lanvin, 2013). Risk management is the procedure for the successful
recognition, calculation and even prioritizing various important risks, which are to be
followed by means of perfect allocation of various resources and thus minimizing and
controlling the various unfortunate events. Thus, the situational utilities as well as
opportunities are maximized. The most significant objective of this risk management process
is that it provides assurance to the fact of uncertainty not degrading the quality of the services
of World University (Sun & Jeyaraj, 2013). Risk management process is extremely important
for them for reducing all the risks and threats of the organizational model. The main
advantages of the risk management process include lack of errors, controlling chances of
risks, loss of information and many more.
The two above mentioned business processes will be extremely important for this
organization and they should incorporate these processes for their business.
Role of Social Media to Promote Business Model
The platform of social media can be eventually defined as a computer aided
technology, responsible for the facilitation of any kind of sharing or creation of information
or data, same ideologies, various expressions, career interests or any other in any virtualized
network or virtualized communication (Schwalbe, 2015). The several communication modes

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are provided with the help of social media. This is considered as the most important
characteristic of any social media platform. This social media thus, should be utilized by the
World University for the purpose of promotion of their business model.
World University is a new university for online courses. They should be careful
enough for their marketing of their services and courses. The students would be able to know
about all these courses easily and promptly (Bloom et al., 2014). The role of social media
within their business is inevitable and thus they should utilize this platform for promoting
their business model. There are various roles of social media for the business of World
University. They are given below:
i) Interacting with Target Audience: The first important role of social media in the
business of World University is that it is utilized for helping in proper interaction with the
target audience (Eason, 2014). In this case study, these target audiences are the several
students of the university. These students are interested in taking admissions in World
University. All the students of the World University do have the particular capability to
simply comment on the various posts or provide significant feedbacks to all of their services
of this university in the registered or official page of social media platform. Once, they get
several responses as well as feedbacks from their respective students, World University
would be having the idea of changing the business processes for providing intense popularity
to the university. Moreover, as there are constant changes or alterations within the business
processes of any business, this can bring out several problems for the students or lecturers
(Schnoll, 2015). These problems could be solved with the help of social media as the
interactions would bring out all the important requirements of the students. Hence, their
problems could be easily resolved.

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ii) Improving the Responsiveness: The second important role of social media within
the organization of World University is improving the responsiveness. This platform of social
media is eventually utilized for the purpose of making a significant process to provide as well
as receive any type of feedback. All of these feedbacks are much lesser than the any other
feedback (Holtshouse, 2013). If a particular student is facing various problems or issues
regarding all the courses of this university, the student would have the ability in sharing their
problems or issues over the social media platform. This would be required for the students in
getting satisfied and thus customer satisfaction is induced.
iii) Market or Competition Position: The next important and significant role of social
media is knowing about the position of the organization within the market and even knowing
about the positions of the competitors of the organization. As World University is a new
online institution, they should have the clear idea about all the other leading universities, who
are providing online courses (Lloyd, 2017). This could be easily done with the help of social
media. It helps to demonstrate the significant position of the organization within the market
place and also their competitors. Information should be present regarding these positions.
iv) Effective as well as Efficient Marketing: The next important advantage of the
social media within the business of World University is effective as well as efficient
marketing (Han & Mithas, 2013). Social media platform is utilized for generating various
interests amongst each and every follower of social media page. All of these followers would
be responsive towards the World University and thus there is a constant marketing possible
amongst them. This not only influences the approach of blatant marketing, but also induces
the various other approaches. Moreover, there is an inherent creativity within the social
media platform for the purpose to help the World University for marketing and advertising
the various courses or services and thus providing notification to the students worldwide
(Mishra, Akman & Mishra, 2014). As World University is a new online institution, marketing

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is the most important requirement for them. Awareness is also spread in any organization by
means of social media. Thus, World University would be ethically and morally correct.
v) Searching of Worldwide Students: Another important advantage of the social
media presence that World University would be getting is that they would be able to search
for several students in the world (Galegher, Kraut & Egido, 2014). This type of platform
helps any organization in completing the business processes easily and promptly.
Furthermore, it can find out any student, who is present in any corner of the world and thus
mitigating the problems of locating a particular student.
vi) Easy Affordability: The next important advantage of social media in World
University is its easy affordability. It does not incur huge cost and thus could be easily
afforded by all. As the World University is a new online university, the overall budget of this
organization is much lower than the rest of the universities (Luftman et al., 2013). Various
marketing campaigns take up huge amount of money and thus World University does not
have the capability to engage these marketing campaigns. They would simply use the
platform of social media for fulfilling their requirements in an extremely cost effective way.
vii) Database Maintenance: Another significant role of social media for promoting
the business model of World University is the maintenance of database. Moreover, database
is also managed easily with the help of this social media. There are in-built databases and
hence the every type of information is stored here making the process easy.
Conclusion
Therefore, from the above discussion, it can be concluded that information technology
is the use of infrastructures, networking devices, physical devices, computers and many more
for creation, processing, securing, storing as well as exchanging various data or information

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forms. The operations of an enterprise are properly executed with the help of information
technology. The significant commercial use of information technology properly encompasses
the computer technology as well as telephony. There is a difference between information
technology and information system. Information system is restricted in performing only a
limited number of functions; whereas information technology is programmed for several
tasks. Any type of network administration and web development is properly done with IT.
Information technology is a broad concept that requires be managing or controlling properly.
Thus, IT management is utilized in the organizations. It is the proper discipline by which the
resources of IT are managed according to priorities or requirements. The above report has
properly outlined the various facts regarding World University. Significant details are being
provided in this case. Recommendations are also given within the report.
Recommendations
World University is the group of few private universities, which are providing various
online courses to their students. In spite of being on the top, this organization often faces few
problems. The few recommendations that would be helpful for the organization are as
follows:
i) The first recommendation is the perfect incorporation of risk management process
in the existing business. When the process of risk management will be present in their
business, they can easily solve as well as mitigate the various risks in the business easily. The
chance of the risks will also be reduced by this and thus the probability of risk is found out
significantly. Hence, it is extremely important for the World University.
ii) The second recommendation to the World University is the inclusion of several
regulations or laws in the businesses. These rules and regulations are extremely vital for

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them, since this reduces the several illegal actions present within the business. Moreover, the
security of the students is also enhanced through this implementation.
iii) The next important recommendation to the World University is the proper
implementation of information system within the business. Information system is responsible
for storing any type of data or information and thus maintaining the integrity of the data.
Being a university, they should implement the information system for securing all types of
confidential data or information.
The three above-mentioned recommendations are expected to help the organization of
World University to become more popular and execute the business processes properly.

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References
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quality and cost of healthcare delivery. Decision Support Systems, 55(2), 438-449.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
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information technology and communication technology on firm
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Dahlstrom, E., Walker, J. D., & Dziuban, C. (2013). ECAR study of undergraduate students
and information technology. 2013.
Eason, K. D. (2014). Information technology and organisational change. CRC Press.
Galegher, J., Kraut, R. E., & Egido, C. (2014). Intellectual teamwork: Social and
technological foundations of cooperative work. Psychology Press.
Han, K., & Mithas, S. (2013). Information technology outsourcing and non-IT operating
costs: An empirical investigation. Mis Quarterly, 37(1).
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
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Jones, S. S., Rudin, R. S., Perry, T., & Shekelle, P. G. (2014). Health information technology:
an updated systematic review with a focus on meaningful use. Annals of internal
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Kellermann, A. L., & Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled
promises of health information technology. Health affairs, 32(1), 63-68.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
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Key information technology and management issues 2012–2013: an international
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Mishra, D., Akman, I., & Mishra, A. (2014). Theory of reasoned action application for green
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