This report examines the IT management issues of Mainland Safari Tours, a company formed by the merger of two coach tour businesses: Outback Safari Tours and Mainland Express. The report begins with an executive summary, followed by an introduction to IT management and the case study of the merged company. The discussion section critiques management decisions, differentiates between information systems and information technology, and proposes two technological solutions: workforce effectiveness and self-service optimization. The report then explores how these solutions affect customer choice, brand loyalty, and continued patronage. The conclusion summarizes the importance of effective IT management for reducing complexities and improving service. The report emphasizes the need for customer-centric strategies to ensure the success of Mainland Safari Tours in a competitive market.
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