IT Management Issues: World University Case Study and Recommendations

This report presents a case study of World University, a private institution providing online education. It begins with an executive summary, followed by an introduction to IT management and its significance. The discussion section details the case study, including senior management's decisions like the 'Study Together' customer loyalty scheme and providing laptops to students. Two crucial business processes are explored: incorporating compliance and risk management. The report then analyzes the role of social media in interacting with the target audience, enhancing responsiveness, establishing market position, and effective marketing. The conclusion summarizes key findings, and recommendations are provided for the university to improve its business model, including adopting risk management, implementing rules and regulations, and integrating a proper information system. The report concludes with a list of references.

Running head: IT MANAGEMENT ISSUES
IT MANAGEMENT ISSUES
Name of the Student
Name of the University
Author Note

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Executive Summary
The aim of the study is comprehending the business case study of the World University. The
organization is a group of private institutions that deals with providing online study. The paper
deals with the description of the case study. In addition, two-business process for improving the
process is explained in the report. On the other hand, the role of social media is described in the
report. Apart from these, recommendations are given for the organization.

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Table of Contents
Introduction..........................................................................................................................4
Discussion............................................................................................................................4
Case Study...........................................................................................................................4
Senior management’s decision............................................................................................5
Suitable business process.....................................................................................................5
Role of social media............................................................................................................6
Conclusion...........................................................................................................................8
Recommendation.................................................................................................................9
References..........................................................................................................................11

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Introduction
Information technology is referred to several computer related technologies such as
internet, data or software. It helps to complete the process of executing the business process of
the particular organization. The enterprises have deployed information technology having the
purpose of making simplification of the process of operations for information as well as
managing and controlling the particular networks regarding the technical areas of the business.
However, IT management is considered as one of the most significant factors to deploy the
applications of IT in business.
The report deals with providing the outline of the case study of World University. In
addition, there are important details of the university are discussed in the report. Two business
procedures are provided in the particular scenario for appropriate improvement of the business
model. In addition, the important role of social media will be provided in the present report with
suitable recommendations.
Discussion
Case Study
World University is the group of private universities. It provides online courses to the
students across the world. However, the students have the opportunities taking up classes from
any part of the world without visiting the campus. In addition, the classes are usually taken
online as well as the interactions that are done online (Wieling et al. 2010). On the other hand,
the lecturers of the organization are from several popular universities. The enterprise is supposed
for brining success in the field of education.

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Senior management’s decision
The first decision taken by the senior management of the university is incorporating with
particular customer loyalty scheme named as Study Together. The student will get a credit fee eh
while they refer to another student. In addition, it is fixed credit that can be paid through PayPal
or any credit card.
The second decision taken for business is providing laptops to the students. They do not
need buying laptops or E-books. In this perspective, World University provides configured
laptop to the students. The essential software will be present within it. However, the expenses of
the computers are taken with courses fees that make no chances of avoiding facility.
Suitable business process
Business process is defined as the collection of related works. In other words, the set of
activities assist to complete the organizational goals as well as objectives. The business process
can be described as followed.
Incorporating Compliance: Incorporation of Compliance within the business would be
helpful for the business. It refers to safety audit or legal checking. On the other hand, the type of
confirmation may use fulfilling important needs related to the regulations of the rules, standards
as well as legislations (Croxton, 2014). The mentioned standards and regulations are significant
and needs to be followed by the students as well as staffs of the university.
Risk management: The next vital business procedure that is required to incorporate with
the business of the university. In addition, risk management helps to make successful
recognition, calculation as well as prioritizing the significant risks involved with the business.
Hence, situational utilities and scopes are maximised. However, risk management is considered

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as the process of extreme vital for minimizing the risks as well as threats of organizational
model. The benefits of risk management include controlling chances of the risks, lack of errors
as well as loss of information.
Role of social media
The role of social media is responsible to provide facilities of any types of sharing as well
as creating information. In addition, there are several expressions and career interests of different
types of virtualized communication. However, communication modes can be helpful for social
media. It is considered as one of the most vital characteristics of social media platform. World
University is one of the universities for online courses. Hence, it is required to be careful for
marketing of services along with courses (Hammer, 2015). The students need to be able
regarding the course promptly. There are several roles of social media for the business of World
University.
Interaction with target audience: The role of social media for the business of World
University is used to assist appropriate interaction with target audience. In the present case study,
the target audiences are various students of the university. The students of the World University
include specific capability for simplifying comments on several plans. They are required to
provide the responses. In addition, the issues could be solved through social media as there are
interactions for bringing out the significant demands of the students.
Enhancing responsiveness: Another vital role of social media within the enterprise is
enhancing the responsiveness. The platform of social media is used for the purpose for providing
and receiving any type of feedback. The feedbacks are lesser compared to any feedback. Hence,
it is required for the students to be satisfied as well as makes the customers satisfied.

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Market position: The important role of social media is regarding the position of the
enterprise. As World University is online institution that is required to provide clear idea
regarding the leading university, it is important to help through social media. In addition, it
demonstrates the important position of the organization within the market. It could be easily
achieved through social media.
Effective marketing: One of the important benefits of social media within the business of
the World University. Social media platform is used for supporting to produce several interests
amongst the world university (Allen & Seaman, 2013). In addition, there is an inherent creativity
within the social media platform. The World University provides new online courses and
marketing as the most important factor. Hence, it would be ethically as well as morally correct.
Improvisation of responsiveness: Second most important part of social media with
World university is all about upgrading its responsiveness. The platform of social media is all
about utilizing the purpose of making or having significant process which can be used for
providing significant kind of process along with receiving any kind of feedback. All these kind
of feedback are considered to be much lesser than any kind of feedback.
Position in the competition: Third most important role of social media is all about
having an idea regarding analyzing the position of the organization, which is present in the
market (Lamb et al., 2015). It mainly focuses on acknowledging position of the competitors in
the market. Since world university is considered to be new in the market so they should have a
clear idea regarding other universities present in the market.
Effective kind of marketing: Fourth most disadvantages of social media with provided
business model is having an efficient kind of marketing. Platform of social media plays a key

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role generation of various kinds of interest among every follower (Grebennikov & Sha, 2013).
All the followers should be well aware on the page of social media.
Looking for large number of students: An advantage of social media presence in the
world university is all about gathering students from different geographical locations. This
platform will ultimately help any organization like World University in completing large number
of business process in easy and proper way (Li et al., 2014). The significant benefits of social
media presence that the World University would be able for searching various plans that is
helpful for the students. In addition, it can be found that any student present in the world.
Affordability: The benefits of social media in the World University are easy
affordability. Several marketing campaigns take up the use of platform of social media in order
to fulfill the demands in effective way. An important factor of social media is this university that
is world university is all about affordability. It generally does not result in any kind of huge cost
that can easily affordable by large number of people (Yuan et al., 2013). As world university is
new kind of university so overall kind of budget of this university tend to be much less in
comparison to other universities.
Management of database: Social media also plays a significant kind of role in
promotion of any kind of model based for world university which is used for managing database.
The help of various kinds of social media platform generally manages database.
Conclusion
From the above discussion it can be stated that information technology plays a key kind
of role in managing infrastructures, device of network, systems and many other for securing,
gathering along with exchange of data or important information. Various kinds of operation with

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any enterprise is mainly executed by the help of information technology. Commercial kind of
information technology mainly consist of technology and information technology. In general
information is restricted for performance by number of function where various kinds of
technology are mainly programmed for various kinds of task. Various kinds of network
administration and development of web is generally done with the help of IT. Information
technology can be easily defined as a kind of concept which mainly requires be managed and
control in proper way. It mainly focuses on best kind of discipline in which various kinds of
resources based on IT are generally managed as per the priority and requirement. A list of
recommendation has been provided for the world university in the report.
Recommendation
World University can be easily defined as a group of private universities, which are
focused in providing various kinds of online courses to large number of students. Despite of
being on the top of list, this organization encounters a list of issues and challenges. Three
recommendations have been provided which considered to be helpful for this world university.
The university should adopt risk management process in the present business
infrastructure. During the process of risk management, it will merely focus solving a large
number of problem and overcoming a range of issues. Various kinds of risk can be easily
overcome and probability of risk is found to be very much significant. In this way, the business
can be improved.
The university should implement various kinds of rules and regulation in their business.
The stated rules and regulations will ultimately reduce various kinds of illegal actions which are

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present in the business. Security of large number of students can be improved by the
implementation.
World University should adopt a proper kind of information system in their business
model. Information system are mainly used for storing any kind of data or information which is
used for maintenance of integrity of data which contain vital kind of information.
All the three recommendation can be considered to be helpful for world university. These
recommendations will ultimately help in executing its business in much better way.

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References
Allen, I. E., & Seaman, J. (2013). Changing course: Ten years of tracking online education in
the United States. Sloan Consortium. PO Box 1238, Newburyport, MA 01950.
Croxton, R. A. (2014). The role of interactivity in student satisfaction and persistence in online
learning. Journal of Online Learning and Teaching, 10(2), 314.
Grebennikov, L., & Shah, M. (2013). Monitoring trends in student satisfaction. Tertiary
Education and Management, 19(4), 301-322.
Hammer, M. (2015). What is business process management?. In Handbook on Business Process
Management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Lamb, S., Jackson, J., Walstab, A., & Huo, S. (2015). Educational opportunity in Australia 2015:
Who succeeds and who misses out.
Li, Y., Cao, B., Xu, L., Yin, J., Deng, S., Yin, Y., & Wu, Z. (2014). An efficient
recommendation method for improving business process modeling. IEEE Transactions
on Industrial Informatics, 10(1), 502-513.
Wieling, M. B., & Hofman, W. H. A. (2010). The impact of online video lecture recordings and
automated feedback on student performance. Computers & Education, 54(4), 992-998.
Yuan, L., Powell, S., & CETIS, J. (2013). MOOCs and open education: Implications for higher
education.

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