Assessment Item 2: IT Management Issues Report - Bidtaxi

This report examines the IT management issues faced by Bidtaxi, a ride-sharing business operating through mobile applications and a website. The report outlines Bidtaxi's business operations, including its bidding system, customer and driver interactions, and payment methods. It analyzes the business model's strengths and weaknesses, focusing on service quality and customer satisfaction. The report includes a detailed report for the Ministry of Public Transportation, along with recommendations for improving business operations, such as creating cancellation policies, providing customer offers, and setting standard rates. The report also suggests providing training to drivers and setting terms and conditions to enhance service quality and efficiency. The conclusion summarizes the key findings and emphasizes the importance of IT management in the success of Bidtaxi's business model.

Assessment item 2 IT
Management Issues

TABLE OF CONTENTS
INTRODUCTION:..........................................................................................................................1
Question 1........................................................................................................................................1
Report of outlining the business operation to the Ministry of Public Transportation and three
recommendations that can make business better....................................................................1
Question 2........................................................................................................................................4
Two suggestions that can improve business operations.........................................................4
CONCLUSION:...............................................................................................................................5
REFERENCES:...............................................................................................................................6

INTRODUCTION:
Mobile applications and website plays a vital role in providing services to people. It has
become very common for business to develop App for selling their products. These Apps
provide easy access to services anywhere anytime. Moreover, with technological advancements
it has made easy for business to promote and advertise Moutinho, & Vargas-Sanchez, (2018)
They are able to provide high quality service at cheap cost. This assessment will show how
Bidtaxi has been able to operate its business through website and App. Furthermore, how it has
improves service quality and what facilities they are providing to people. Besides this,
Question 1
Report of outlining the business operation to the Ministry of Public Transportation and three
recommendations that can make business better.
A business has been started by a company in Australia with the aim of providing ease to
customers for travelling. Its purpose is to provide easy access to people to travel from one place
to another. Moreover, its goals and objective is to reduce cost of travelling. The business
provided taxi service to people to travel (Scarlett, & Boyd, 2015). The business concept is
based on unique feature that is known as ride sharing. It was based on bidding system. It means
that customer and driver will bid before providing service. It means that when a customer want
to travel from one place to another than he or she will insert starting and ending destination.
Along with this, the date of journey, number of passengers, etc. after that it will be broadcast to
all drivers. They will bid the price of journey on the basis of toll tax, distance, estimated time,
etc. this has to be done in specific time duration allocated that is 10 minutes. For helping drivers
estimated costs will be provided to them by analysing past data and records. The details of all
this information will be send to both parties who are involved in this. This whole process will be
based on real time system. According to options available customers can choose the best one.
The selected option will be locked along with cost. Driver will only be eligible for receiving the
amount after reaching the destination (Haddow, Bullock, & Coppola, 2017). This will be
determined by global positioning system (GPS). The entire journey will be tracked by effective
systems.
Now, how this business will be established. The first stage will be all driver will be
provided license only when they have registered themselves with government. They will be
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given certificate for this and vehicles will also be certified. In case of any accident insurance will
be given paid for vehicles. Vehicles will be thoroughly checked if they are properly functioning
or not. If not they will not be certified. The system will take feedback of customers by allowing
them to give rating to drivers. They can also give comments. By this it will be identified that how
satisfied the journey was (Waugh, 2015). Moreover, what was the behaviour of driver, etc. by
this rating will be can be given. It will helpful in improving the service quality. Also, a valid
identity proof will be provided to drivers. This process will occur online when both parties will
log in on their ID's .
For booking people can either use App that runs on smartphone. Those who are not
having smartphone can book it by visiting website. It will be easy for people to book it through
App as it will provide faster access and easy communication. On booking all details such as
name, age, contact number, car number, etc. of driver will be shown to customers. It will be easy
for them to communicate with it (Moutinho, & Vargas-Sanchez, 2018). Payment method will be
based on two things. First is customer can either make payment through credit or debit cards.
Second can be using company own payment App Osko. Osko payments will be paid at Bidtaxi
office. Besides this, customers can purchase gifts cards from supermarkets.
In order to retain their customers and attract more customers. Business have provided
certain benefits in their service. For this they have started providing status points in rides. When
a customer take rides he or she will be given some status points. They can use these points as
discounts on future trips, giving tips to drivers or donating it to charity. For example – if a
customer takes several rides then by collecting status points discounts can be availed. These are
benefits given to customers. Other than this, for drivers there are some rewards set up. If a driver
completes his target in specific time period then he will be rewarded fuel discount coupons cards.
Business will have a specific target customer base and area. They will cover 500 kilometre range
of areas in which service can be accessed (Scarlett, & Boyd, 2015). So after starting app
customer have to select range of area. Then afterwards his request will be proceed. They have
mostly focused on individuals who loves to travel. They have benefited from payment methods
as customer are donating extra gifts to charity. This has helped him to contribute towards society.
It has improved their goodwill and brand image of Bidtaxi. It consists of top management who
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looks after the overall operations of business. Its has a systematic structure through which
operations are followed and implemented. The person who
The entire operations will be based on App and website. When a customer request service
notification is sent to all drivers. Then they start biding price based on distance and passengers in
10 minutes. When a price is fixed by customer then details are filled in. driver gets to know date
and time of journey. Afterwards message is delivered to company regarding journey. It is
important for them to know as it will provide help in case of need. After reaching destination
parties have to comment on App. This will ensure that customer has been dropped at his place.
Moreover, if there is any problem during journey then driver must inform it to responsible
person. Then person will provide help to that driver by taking some measures. The app will be
operated from one place (Haddow, Bullock, & Coppola, 2017) Once registration is done it will
contain all details of that person. This data will be stored in database so that if next time a person
log in details are already available. This will also help in increasing customer loyalty. It will be
easy to identify which customer are continuously using the app. Also, how it can retain them.
Business have also registered its vehicles in different states. This has helped them to coordinate
with government to expand business operations. By communicating with transport department
they have certified drivers and vehicles. Insurance is provided to driver in case of any accident.
Also, compensation is paid to customers. There is a service quality officer who ensures that
needs of customers are fulfilled. Also, his responsibility is to ensure driver reaches on time to
pick and drop customer (Waugh, 2015).
Recommendations :-
 Business must create some polices and guidelines regarding cancellation so that it
will be easy to take appropriate measures. Also, this will help in solving issues
between parties if any party is not able to perform his task. Moreover, if there will
be a standard policy of cancellation then party will know what they have to do.
Business will also not suffer from loss (Khasseh, & Mokhtarpour, 2016).
Customers have to agree in terms and conditions that has been set up developed.
It will also help in maintaining service quality.
 Besides this, business can provide more offers to customers. It will help in
increasing customer loyalty. By providing more discounts and coupons they can
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retain their customers. However, for they have to earn enough profits. They can
also provide extra benefits to customer in long distance journey like providing
food, snacks, etc. This will be beneficial in retaining their customers. By
continuous innovating app will enable business to take feedback of customer
easily. It will help in improving service quality (Bray, & Bouchard, 2014).
 Business must set a standard rate for a particular distance so that there will be less
competition among drivers. Moreover, it provides a fair cost that have to paid in
case of cancellation. This will ensure that business does not suffer from loss.
Also, drivers salary does not get deducted due to cancellation. It will help in
identifying weak areas and improving them. What actions or erasure has to be
taken in specific situation. This enables Bidtaxi to improve service quality.
Question 2
Two suggestions that can improve business operations
Business can improve its service by following several techniques. This will help them to
attract more customers (Yu-Wai-Man, 2015). Moreover, they will be able to increase their
efficiency in service. Also, by implementing change business will be ca enhance its service
quality. It will lead to increase customer satisfaction and retaining their customers. There are two
suggestions given that can be followed by business is described below :-
Providing training to drivers- By giving training to drivers service quality can be increased. It
will help in reaching destination before specified time and thus creating a positive image. It will
also help customer to give 5 star rating to journey. Moreover, besides this, driver will know what
they have to do in case of any critical circumstance. Furthermore, they will treat and behave with
customer with respect (Haddow, Bullock, & Coppola, 2017). They will know all routes and
thus making it easy to reach destination on time.
Setting terms and conditions- Business must create some polices and guidelines regarding
cancellation so that it will be easy to take appropriate measures. Also, this will help in solving
issues between parties if any party is not able to perform his task. Moreover, if there will be a
standard policy of cancellation then party will know what they have to do. Business will also not
suffer from loss. Customers have to agree in terms and conditions that has been set up developed.
It will also ensure that customers do not face any issues while travelling. But if issues occurs
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then actions can be taken according to policies mentioned (Khasseh, & Mokhtarpour, 2016).
Also, this will improve business image in the market. They can also hire driver so that it
becomes easy to expand operations. This will help in providing services in other states
Thus, implementing these suggestions will help Bidtaxi to improve its services. Besides
this, it will also help in maintaining service quality. They are able to provide high quality service
at cheap cost . Thus, bidtaxi can grow and expand in the market.
CONCLUSION:
From this assessment it is concluded that a business was started by company. It focused
on providing high quality travelling service to people to travel from one place to another at low
cost. It was based on bidding system. The main service that business provides is travelling at
cheap cost. The overall business operates on website and app. It offers customers to travel at low
cost from one to another. They can get the services by accessing it anytime anywhere. Business
can improve its service quality by creating some polices and guidelines regarding cancellation so
that it will be easy to take appropriate measures, by providing more offers to customers or by
setting a standard rate for a particular distance. Bidtaxi can implement suggestions like providing
training to drivers and setting terms and conditions. It will be useful for them to expand services
in different areas.
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REFERENCES:
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Scarlett, L., & Boyd, J. (2015). Ecosystem services and resource management: institutional
issues, challenges, and opportunities in the public sector. Ecological Economics.115. 3-10.
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Yu-Wai-Man, P. (2015). Traumatic optic neuropathy—Clinical features and management
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