Report: IT Management Issues at World University Online Education

This report presents a case study of World University, which is establishing an online education system to reach students globally. The report focuses on the implementation of Information Technology to enhance the online education business. It discusses the decisions made by the management, including the introduction of a customer loyalty program and providing laptops to students. Two business processes, incorporating compliance and processing risk management, are proposed to improve the business model. Furthermore, the report emphasizes the crucial role of social media in promoting the online education system, detailing how it can facilitate interaction with the target audience, improve responsiveness, and enhance marketing efforts. The report concludes by highlighting the significance of IT management for the success and growth of World University's online education platform.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of Student-
Name of University-
Author’s Note-

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Executive Summary
This report consist of a case study of World University that decides to open an online
education system for the interested students all over the world. The World University needs to
implement Information Technology in the system for promoting the business of the online
education. The management has decided to implement some new ideas in the system that will
make the system unique. All the details are stated in this report. Two business models are also
suggested for the system and importance of social media is also discussed in this report that helps
to promote the business of World University.

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Table of Contents
Introduction..........................................................................................................................2
Case Study...........................................................................................................................2
Decisions taken by the Management of World University..................................................3
Two Suitable Business Processes for Enhancing the Business Model................................4
Role of Social Media to Promote Business Model..............................................................5
Conclusion...........................................................................................................................8

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Introduction
IT (information technology) is one of the most innovative advancement of all the
disruptive computer advancement that is made by humans. It is an umbrella within which all the
computing technologies such as the software, hardware, networking, internet, people and other
relevant factors are intertwined to meet up a specific objective (Eason, 2014). The deemed
technology can be used to achieve general needs or attain organisational goals of a business. The
significance of IT could be understood by the fact that there is a major surge in the adoption of
the discussed technology and organisations are devising management strategies to maintain a
sustainable IT infrastructure. The discussed IT management approach includes the control,
operation, maintenance and all other relevant aspects of an organisation’s computing system
layers.
The aim of the report is to discuss the IT infrastructure and management issues of the
World University. The discussion over various aspects of the considered organisation’s IT will
be done. The decisions undertaken by the university to maintain a sound IT infrastructure will
also be discussed as part of the paper. The paper will even focus on evaluating the proposed
business processes that could assist the deemed organisation in enhancing their business model.
The importance of social media is also discussed in this report that helps to promote the business
of World University.
Case Study
Inspired by the major surge in digitisation, a group of private universities came together
to formulate a body that would provide online education to the students who are unable to reach
the campus of the universities due to extended geographical domain (Bloom, 2014). The deemed

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measure’s most significant benefit was that the geographical distance was no more a more
concern for the students who wished to earn quality education (Galegher, Kraut & Egido, 2014).
To enhance the quality of the study, online interaction between the student and the educators was
also made feasible. The educators were the professors from different participating universities of
the world university. The discussed measure had the capability to bring in major change in the
education status at a global level.
Decisions taken by the Management of World University
The senior officials of the World University evaluated the current position and decided
on two major schemes that could be of great assistance to the organisation. The first decision was
introduction of a particular customer loyalty scheme that was named as “Study Together”. The
discussed scheme is basically a refer program where the students that are associated with the
subject (World university) would get a credit felicitation when someone referred by them joins
the subject (Kellermann & Jones, 2013). The amount of credit felicitation is non-variable and e-
commerce tools such as credit card or PayPal would be used to pay the amount. The credit mode
of the discussed decision is faster than other universities which in the process keeps the students
happy and satisfied.
The second decision undertaken by the university was to provide laptops to the students
which will assist them in the education and other means (Lloyd, 2017). The students in the
deemed process does not have to buy an e-book or laptop as the university will provide them a
pre-configured laptop. The software needed for the academic purpose of the subject will be pre-
installed in the system to ensure that no additional expense is incurred on the student. To
leverage the decision, the buying cost of the system is included in the course fee that will in the
process mitigate the chance of avoidance.

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Two Suitable Business Processes for Enhancing the Business Model
Business processes can be defined as the measures adopted by the organization that
ensures the fulfilment of the organizational objectives and goals (Mishra et al., 2014). It can be
collectively stated as the tasks that enables the organization to maintain a sustainability of their
offerings and deliver those offerings to the consumers. Depending upon the needs of the
organization as evaluated form the case study, the following two business processes could assist
the subject in enhancing their business model:
Incorporating Compliance: Compliance is the term that generally refers to the legal &
safety auditing and monitoring. It can be stated as the confirmative or certification approach that
an organization adopts to maintain the legal obligations, standardized protocols and legations
applicable over it.
It is advisable that the organization adopts the compliance as a business process and
should enforce the stakeholders (staffs and students) of the University to oblige by them (Sun &
Jeyaraj, 2013). The reason for proposing the discussed processes lays on the fact that the
compliance will ensure that the University is not gripped within illegal activities and the student
would stay ensured about their safety. Other significant advantages of inducing compliance into
the business model are also available however, the most prominent have been discussed above.
Processing Risk Management: The second business process that the subject of the paper
should incorporate is the risk management process. Risk management basically refers to
formulating plans to avoid, control and mitigate risks that may be associated with an
organization. It differs according to the operations of the organization. The risks that may be
associated with the subject are mostly security & privacy associated. The reason for the above-

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made statement lays on the fact that the organizational operations (that is conducting online
classes) are done online which can readily be manipulated by cyber malefactors. The deemed
risk should be seriously considered by the organization as it would not only hurt the
sustainability & resources of the organization but will also influence the reliability of the
students of the over the organization (Schnoll, 2015). Other risks may also be associated with the
subject that may adversely affect the organization in different ways and hence, it is mandatory
for the organization to have a process for managing risk in place. They can adopt different risk
management processes that are available or can themselves devise some strategy that would be
suitable for the University’s environment.
Hence, the discussion above can be emphasized to state that the above discussed
processes can prove to be of great significance to the University and hence should be
incorporated at.
Role of Social Media to Promote Business Model
The social media plays an important role in promoting a business model. The social
media is a platform that is defined as computer based technology that is responsible for
enhancing sharing and creation of same ideologies, different experiences, information of data,
career interests or some other visualized network as well as visualized communication
(Holtshouse, 2013). There are different types of communication modes that are involved in
social media to increase the business model. The communication modes are known as the most
vital characteristics of social media. The World University that decides to make an online
education system all over the world can use the platform of social media for promoting their
business.

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The World University is an online education institute that provides all online courses to
the students all over the world. So, for making the business famous, and increase their marketing
related to the courses and services offered by them, social media is a big platform for promoting
such business (Bardhan & Thouin, 2013). In this modern world of digitization where everything
has become online and digital, students all over the world are attached to social media in very
active way. So, by promoting the business online on social media, the students will get to know
about all the services and the courses that World University offers. Social media play an
inevitable role for promoting the business of online education. Different roles are played by
social media for promoting the business of online education. All such different roles are listed
below.
Interacting with the Targeted Audience: Social media helps to interact with the target
audience that the World University is targeting for. Targeting the audience is the most important
role that is played by the social media for enhancing the World University (Jones et al., 2014).
The audience who are targeted for increasing the business of World University is the students
who are scattered all over the world. The students takes online admissions in the World
University. The students can view the service of the online system and also can review the
feedbacks given by other students on social media. The social media page of World University
can be viewed by the students and they can posts various comments and feedbacks on the page
of the World University (Han & Mithas, 2013). The management team of the World University
can notice the area who has maximum number of students registered with their business, and
target the students of that particular area to enhance the business. So, social media helps to
promote the business by targeting a particular area of students.

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Improving Responsiveness: Social media a great platform to interact with the world. As
the whole world is connected together with the social media platform, interacting over the world
is very easy. By promoting the business of online education on social media, responsiveness is
increased among the management of World University and the students. The social media
platform has the capability to get feedback of the students from all over the world and also are
capable of providing review to other interested students as well (Luftman et al., 2013). If
students faces difficulties about registration or payment process, the students can get help from
the social media itself. The students can share their issues and details about the courses that are
offered by World University that satisfies the needs of other interested students as well.
Increase Marketing and Competition of the Business: The social media plays an
important role in promoting the business of World University all over the world. The position of
the business in the present market can be known by social media. As World University has many
competitors in the market, the details of all other competitors can be known through social media
itself (Laudon & Laudon, 2015). The World University is an online education system that helps
to provide education online to students all over the world. The World University can get the
details of all other similar universities who provides online education and the courses that are
provided by them. Social media helps to get the details of other online universities in the present
market and the businesses who give a tough competition to the World University.
Efficient and Effective Marketing: Another important factor of social media is to
provide an effective marketing as well as an efficient marketing (Wagner, Beimborn & Weitzel,
2014). There are different needs among the students and social media helps to students to follow
such pages of social media for fulfilling their needs. The social media page of the World
University are to be followed by students and the followers will be responsive to the online

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university. This makes constant marketing among the university and the student. Social
marketing also inherits creative marketing for the online system and advertise all the services and
the courses that are provided by the university. The social media provides notification to students
all over the world (Schwalbe, 2015). Marketing is the most important factor of World University
as it is a new online education system that provides services to students all over the world. The
social media also spread awareness among the students.
Search for Students Worldwide: As the World University provides an online education
system to all the students all over the world. Through the social media, the World University can
reach to all the students all over the world (Dahlstrom, Walker & Dziuban, 2013). The social
media helps to complete the business process very easily. Students from any side of the world
can communicate with the World University social media world page and helps to solve the
problems of all the students all over world.
Easy Affordability: Another advantage that the social media provides to the World
University is easy affordability. Publishing a page online on social media platform is not at all
costly. To advertise a business online does not need much money. As the World University
provides online business of education, it is important to promote the system online. The online
system is not at all costly and World University can afford it easily (Bilbao-Osorio, Dutta &
Lanvin, 2013). There are different marketing strategies that take huge amount of cost for
implementing them. But the system of social media helps to promote the system more easily.
Conclusion
From the above discussion, it can be concluded that the World University needs
information technology to promote the business needs of the organization. The World University

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is an online education system that has decided to promote the online education system all over
the world. The World University has decided to implement other facilities to enhance the system.
The management has also decided to give all the students a laptop or an E-Book with all the
software that are needed for the online education. The information technology helps to conduct
the operations in a system smoothly. In this report, the details of the case study about the World
University is detailed with all the information technology that is to be included in the business
system to promote the business of online education. Information technology includes differ tasks
that are programmed in the system. Information system includes network administration as well
as web development. This report also describes two business processes that the company needs
to implement to enhance the business process. There is also a role of social media that helps to
promote the business of online education system.

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