Business Operation Improvement: An IT Management Issue Report

This report provides an overview of the business operations of the Ministry of Public Transportation, specifically focusing on the Bid Taxi service, a new ride-sharing initiative. The report details how Bid Taxi aims to improve the customer experience through a bidding system, secure payment options, and a rating system for both customers and drivers. It also highlights the loyalty schemes and benefits for drivers. The report concludes with recommendations for further enhancing the business operation, including reducing bidding time for emergency services, implementing a 24/7 customer feedback system, prioritizing customer safety, and offering driver training programs. The suggestions aim to increase customer satisfaction, improve service quality, and ultimately boost the profitability of the Ministry of Public Transportation.

Running head: IT MANAGEMENT ISSUE
IT Management Issue
Name of the Student
Name of the University
Author Note

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Table of Contents
Answer 1..............................................................................................................................2
1. Introduction..................................................................................................................2
2. Overview of the business operation of the Ministry of Public Transportation............2
3. Recommendations for improving the Business operation...........................................5
4. Conclusion...................................................................................................................6
Answer 2..............................................................................................................................7
References............................................................................................................................9

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Answer 1
1. Introduction
Bid Taxi services provided by the Ministry of Public Transportation is a new Taxi service
that aims at improving the ride sharing services. The services provided by Bid Taxi riding
services is very different from the existing services of taxi booking that operates in a pre fixed
rate according to the time and distance. On the other hand, In Bid Taxi services, a passenger or
the customer states the beginning and the ending point of the journey, time of the pickup and the
number of passengers that are opting for the ride (Bai et al., 2014). The details that are provided
by the passengers are broadcasted to the drivers who will then bid for the service in ten minutes.
After bidding an estimated cost will be provided to the customer who will then choose their
services. This is an innovative concept of providing Taxi service to the passengers. The system
can be accessed with the help of an online application or the website of Bid Taxi (Wang, Cheu &
Lee, 2014). The report provides an overview of the business operation of Ministry of Public
Transportation. The report concludes with certain recommendation for improving the business
operation of Ministry of Public Transportation.
2. Overview of the business operation of the Ministry of Public Transportation
The Bid Taxi services provided by the Ministry of public Transportation aims at
providing a hassle free riding experience to the passengers by replacing the taxi services that
works on a fixed rate basis. Since the costing of each ride will be based on bidding by the
different drivers, it is expected to provide a cost effective taxi service to the client. The Bid taxi
system has been developed keeping in mind the different requirements of the customers and the
drivers as well (Wan & Chen, 2012). This competitive platform for the drivers will help the

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customers in booking the most cost effective taxi services. The business operation of the
Ministry of Public Transportation is discussed in the following section.
Bid Taxi boards only the certified and experienced drivers in the service. This ensures
that passengers get the best possible service. Furthermore, the vehicle on the service should be
thoroughly checked and should have proper insurance as well. This enhances the business
operation as customers or the passengers cannot complain about the inefficiency of the drivers.
Customers can book the Bid Taxi services either through the Smartphone app or through
the web site of the Bid Taxi. Majority of the people now a day posses a Smartphone and
therefore Bid Taxi is expected to engage a large number of passenger with their services (Seesan,
Rungkasiri & Cooharojananone, 2012). Furthermore, the people who do not have an access to
the Smartphone can request a service from the web site as well. This is expected to increase the
customers’ engagement as well. The presence of mobile application and the web site can further
provide a platform for the customer in providing the feedback or report any cause that needs
attention. This is therefore an intelligent business process by Ministry of Public Transportation.
A start rating system is also introduced in the business operation of Bid Taxi. This rating
system allows the customer and the driver to rate each other. This star rating system is an
important business process of Ministry of Public Transportation. The rating system will
considerably help the organization is managing and modifying their business operation according
to the feedback received from the customer (Pueboobpaphan, Indra-Payoong & Pueboobpaphan,
2018). For example if a customer rates a ride poorly that indicates that certain things about the
service needs re-evaluation. Either this can the service offered by the driver of the taxi or the
condition of the taxi. Proper measures can be taken on basis of the rating in order to improve the

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services further. The major functionality of this rating system is that, it will increase the
satisfaction of the customer as they get to voice out their opinion and complaints regarding their
ride. This is open for the driver as well. A driver can also rate a ride and depending on that rating
the management can improve their way of providing services (Maciejewski, 2014). This is
therefore another consideration that the business operation of Ministry of Public Transport
incorporates. The rating system is open for both mobile and the web services and on the drivers’
portal of the application. This will ensure a smooth business operation for Bid Taxi.
The business operation of Ministry of Public Transportation in providing the services of
Bid Taxi ensures a secure payment option. The Passengers of a ride are subjected to pay the fee
of the ride after reaching the destination (Agussurja & Lau, 2012). The payment option includes
the use of credit or debit cards according to the convenience of the passengers. The payment can
be received in form for Osko payments as well that will be held by the Bid taxi office. Osko
payment is one of the most user friendly ways of transferring money (Lucas & Lau, 2012). If a
passenger does not wish to pay in any of the methods, he/she can purchase gift cards from the
supermarkets to pay for the services. Therefore, the business operation of Ministry of public
health offers a secure payment platform and a very easy option for paying the fees of the services
that are availed. This in turn increases customers’ satisfaction and gains the trust of the
customers in engaging to the services once again.
With an aim of improving the customers’ engagement with the Bid Taxi services, service
loyalty schemes are proposed in for of status point. When a passenger avails a ride, a status point
is given to the customers for the rides paid. These points can be collected and can be used as a
discount for future tip to the drivers or can be donated to the charity as well. This is again an
another major process in business operation of Ministry of Public transportation as it will

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encourage more passengers not only to connect with the Bid Taxi service, but also will
encourage the passenger to avail the services more than once as the loyalty bonus boints can be
used only in the future rides.
Furthermore, the drivers associated with the Bid Taxi services are also rewarded with fuel
discounts and gift cards by the company that will encourage more drivers to connect with the Bid
Taxi service. This will flourish the business of Ministry of Public Transport to a great extent.
Ministry of Public transport fetches benefits from the every ride as the drivers or the taxi
providers are required to provide a service fee to the Ministry of Public Transport. With the
increase in the number of customer engaging with the Bid taxi services, there will be a higher
business benefit for Ministry of Public Transport.
The recommendations for enhancing the services offered by Bid taxi are discussed in the
following section.
3. Recommendations for improving the Business operation
The Bid Taxi is a service that aims at improving riding experience of the passengers by
replacing the old taxi booking system. The business operation of the Ministry of Public
Transportation is well arranged; however, certain modification can be made to the processes in
order to enhance the profit margin of the business. The recommendations for enhancing the
services provided by Bid taxi are as follows-
1. The time required for the bidding can be substantially reduced to enable the passengers
with certain emergency services (Maciejewski, 2014). Emergency services can be incorporated
in the Bid Taxi application where the waiting time will be considerably reduced. However, the

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customers might have to pay a higher rate in case of availing the emergency services. This is
expected to increase the customers’ engagement with the Bid Taxi application. The extra charges
to be paid by the passengers for an emergency service should not be very high. This might work
against the business as well.
2 A feedback system can be proposed along with 24*7 customer service that will enhance
the business operation of the Ministry of Public Transportation.
3. Customers’ safety should be another major consideration for the Bid Taxi services
(Inquiry, 2012). While sharing a ride, if a customer feels the need of aborting the ride, he/ she
can do it just by reporting the case in the app. Since the entire ride is tracked with the help of
GPS, it should not be a problem to send help to the passenger who plans to abort a ride ( Haque,
Chin & Debnath, 2013). Safety consideration should be a major focus for the organization in
improving its business operation.
These are the major recommendation for improving the business operation and profit
margin of the organization (Lee & Wu, 2013). The safety considering will increase the
customers’ trust with the application and is expected to increase the customers’ engagement.
4. Conclusion
Therefore, from the above discussion it can be concluded that the Bid Taxi can be a
leading taxi service provider of the city. The report gives an overview of the different business
operation of Bid taxi and recommends certain modification that can enhance the services offered
by Bid Taxi. The Ministry of the public health transportation aims at providing a hassle free taxi
booking system and an excellent riding experience to the passengers. The business profit of

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Ministry of Public Transportation comes from the service charges provided by the taxi drivers or
providers.
Answer 2
Bid taxi is expected to provide an excellent riding experience to the passengers as the
customers will be able to book a taxi with the help of a mobile application and the website of Bid
Taxi. The services offered by the Bid taxi and the business offerings can be improved by
bringing certain modification in the process. These modification although is not essential to
incorporate in the business process in an urgent basis, but might bring a huge change in the profit
margin of the business if incorporated in no time. The recommendations for improving the
service operation of Bid Taxi and the business service of Ministry of Public transportation is
discussed below-
1. Drivers’ Training is an important consideration for bring a change in the services
provided by Bid taxi. Driver training is important as it will not only enhance the skills of the
drivers, it will also increase the customers’ satisfaction. It can be made mandatory for the drivers
of the Bid taxi to participate in a training program of pre fixed duration in order to gain certain
skills on how to behave with the customers and also to brush up their driving skills. This in turn
will enhance the customers’ trust with the services provided by Bid taxi as it will confirm that
only the skilled and the trained drivers are on board (Chen, 2014). A satisfied customer is more
expected to return for a next ride and therefore, it is considered an essential need for enhancing
the business operation of the Ministry of public Transportation. Implementation of a training

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program will be beneficial for the drivers as well. The certificate obtained for attending and
successfully completing the training offered by the Ministry of Public Transportation might
increase their job opportunity as well in future. Therefore, drivers training can be considered as
an important business need for the organization.
2. Another suggestion or recommendation for the Bid taxi services for improving their
business operation is to include the option of providing a long distance journey facility. The
existing Bid Taxi application allows the passengers to book for a ride within the city or to be
precise, for short distance journey. However, the organization could also include the facility for
the customers to book the taxi services for short tours as well (Debnath et al., 2014). The pricing
will be based on either the distance covered on the tour or the time spent in hours in the tour,
whichever is greater. This will definitely increase the business opportunity for the Ministry of
Public Transportation and is therefore recommended (Weng et al., 2017). This is capable of
increasing the profit from the business as well as the services can be billed on an hourly rate as
well.
These are the two major recommendation required for enhancing the business processes
ministry of public transportation. This two small modification in the business operation of the
organization can bring a huge change in the business operation of the organization.

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References
Agussurja, L., & Lau, H. C. (2012). Toward large-scale agent guidance in an urban taxi
service. arXiv preprint arXiv:1210.4849.
Bai, R., Li, J., Atkin, J. A., & Kendall, G. (2014). A novel approach to independent taxi
scheduling problem based on stable matching. Journal of the Operational Research
Society, 65(10), 1501-1510.
Chen, W. (2014). Technical improvements on mobile app based taxi dispatching system.
In International Conference on Computer Science and Service System (pp. 281-284).
Debnath, A. K., Chin, H. C., Haque, M. M., & Yuen, B. (2014). A methodological framework
for benchmarking smart transport cities. Cities, 37, 47-56.
Haque, M. M., Chin, H. C., & Debnath, A. K. (2013). Sustainable, safe, smart—three key
elements of Singapore’s evolving transport policies. Transport Policy, 27, 20-31.
Inquiry, T. I. (2012). Customers first: service, safety, choice. Draft Report.
Lee, D. H., & Wu, X. (2013). Dispatching strategies for the taxi-customer searching problem in
the booking taxi service. In Proceedings of the Transportation Research Board 92nd
Annual Meeting.

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LUCAS, A., & LAU, H. C. (2012). Toward large-scale agent guidance in an urban taxi service.
Maciejewski, M. (2014). Benchmarking minimum passenger waiting time in online taxi
dispatching with exact offline optimization methods. Archives of Transport, 30.
Maciejewski, M. (2014). Online taxi dispatching via exact offline optimization. Logistyka, 3,
2133-2142.
Pueboobpaphan, S., Indra-Payoong, N., & Pueboobpaphan, R. (2018). Information Effect in Taxi
Service Double Auction with Opportunity Cost: An Experimental Analysis. Engineering
Journal (Eng. J.), 22(1), 77-91.
Seesan, R., Rungkasiri, T., & Cooharojananone, N. (2012). Taxi Friend: Innovation Application
For Taxi Passenger.
Wang, C., Ng, W. K., & Chen, H. (2012, July). From data to knowledge to action: A taxi
business intelligence system. In Information Fusion (FUSION), 2012 15th International
Conference on (pp. 1623-1628). IEEE.
Wang, H., Cheu, R. L., & Lee, D. H. (2014). Intelligent taxi dispatch system for advance
reservations. Journal of Public Transportation, 17(3), 8.
Weng, G. S., Zailani, S., Iranmanesh, M., & Hyun, S. S. (2017). Mobile taxi booking application
service’s continuance usage intention by users. Transportation Research Part D:
Transport and Environment, 57, 207-216.

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