IT Management Report: Telstra and Innovation of Digital Technology

This report focuses on IT Management within the context of Telstra, a telecommunications company. It begins with an introduction to IT and its importance in business operations. The report then provides a brief description of BT Group PLC, highlighting its telecommunications services and IT infrastructure. The core of the report examines digital technology innovation, specifically cloud computing, within BT Group PLC. A PESTLE analysis is conducted to evaluate the political, economic, social, technological, legal, and environmental factors influencing cloud computing implementation. The analysis considers factors such as cost, user-friendliness, and legal compliance. The report concludes by discussing the advantages of cloud computing for BT Group PLC, including improved agility, cost reduction, device independence, ease of maintenance, and increased productivity. Overall, the report provides a comprehensive overview of how IT management and digital innovation, particularly cloud computing, can benefit a telecommunications company like Telstra and BT Group PLC.

Running head: IT MANAGEMENT
IT Management: Telstra
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
2.1 Brief Description of the Organization...................................................................................2
2.2 Innovation of Digital Technology in BT Group PLC............................................................3
2.2.1 PESTLE Analysis on Cloud Computing........................................................................4
3. Conclusion...................................................................................................................................9
References......................................................................................................................................11

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1. Introduction
IT could be referred to as the core utilization of various computerized systems for
storage, retrieval, transmission as well as manipulation of data and information (Rittinghouse and
Ransome 2016). This type of technology is being utilized within the respective business
operations for better effectiveness and efficiency in the business outcomes. Information
technology is considered as the main subset of the ICT. Information technology involves several
distinct layers for physical equipment or hardware, virtualization as well as administration of the
automation techniques or applications for performing any type of essential functions (Botta et al.
2016). Various business applications such as SQL servers, email servers and many more are also
included in the respective technology and hence ensuring that better efficiency and effectiveness
is being gained under every circumstance. The following report outlines a brief discussion on the
involvement of innovation of digital technology in the popular and significant organization, after
conducting a PESTLE analysis called BT Group PLC.
2. Discussion
2.1 Brief Description of the Organization
BT Group PLC is 1 of the popular and significant telecommunications organization that
is responsible for building as well as operating within London, UK (BT PLC. 2020). It has its
base operations in almost one hundred and eighty locations and is considered as the largest
distinct provider for various fixed lines, Internet connections as well as mobile service within the
country and even assures subsequent subscription TVs as well as information technology
services. The organization was found in the year of 1846 by William Forthergill Cooke and John
Lewis Ricardo. Since, they are involved into the business of supply chain management, they
have been enjoying major and significant competitive advantages without much complexity or

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issue (BT PLC. 2020). The IT and network services of this particular organization are quite
effective and they are on the top position of the list of the popular organizations in the entire
country of United Kingdom.
They are serving in the entire world and the total revenue is 23.428 million pounds in the
year of 2019 (BT PLC. 2020). More than 107000 people are working in this particular company
and different divisions of this business include consumer, global services, technology, wholesale
and venture, business and public sector and open reach. BT Group PLC has also included
different segments and aspects of technology in their business after inclusion of new
technologies and innovation attributes. The existing issues of this specific organization will be
eradicated with the help of new technologies and innovation (BT PLC. 2020). The IT manager of
this particular organization is responsible for identifying new distinct opportunities through
digital technology innovation for the betterment of the business.
2.2 Innovation of Digital Technology in BT Group PLC
Digital technology can be referred to as the significant breaking down of different
messages, forms and signals for communication within the subsequent creating device and the
receiving device through proper utilization of a collection of information (Ali, Khan and
Vasilakos 2015). These technologies are the electronic tool, resource, device and systems, which
produce, process as well as stock datum. The most distinct examples of this digital technology
involve social medium, mobile phone, and multimedia as well as online game. There are
different types of digital technologies present in technological world, such as cloud computing,
big data, artificial intelligence, open source software, home automation, automated vehicles and
many more (Hashem et al. 2015).

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Innovation is the most distinct type of creation, development as well as deployment of a
new product, service and process with the major objective to improve efficiency, competitive
advantage and effectiveness (Stergiou et al. 2018). There are four distinct kinds of innovation
possible for a company, which involve incremental, disruptive, radical and architectural.
Innovation can also be considered as the applications for better solution, which can accomplish
all types of new requests, needs of the existing market and implicit need (Chen et al. 2015).
Business innovation is the organizational procedure to introduce new methodologies,
services and ideas for ensuring that positive changes are being included in the business for
successfully satisfying the requirements and expectations of the customers (Almorsy, Grundy
and Müller 2016). This type of innovation is mainly implemented within the R&D sector of the
business for getting access to the customers, users and suppliers within various sectors and
borders (Marinescu 2017). The output of the business or organization is increased and the
innovation results are being divided into two main pillars, which include knowledge as well as
technology results and creative or innovative results.
BT Group PLC, being the leader of telecommunication sector in the United Kingdom,
should involve major innovation or creativity within their organization for ensuring that the
business is able to bring out new aspects and features without much complexity (Gai et al. 2016).
One of such distinct and important examples of digital technology innovation would be cloud
computing for this particular organization. Cloud computing is referred to as the on demand
accessibility of different resource for computer system, majorly storage of data as well as
computing power (Gangwar, Date and Ramaswamy 2015). It is being generally utilized for
describing data centers that are available to several users over the Internet.

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2.2.1 PESTLE Analysis on Cloud Computing
A detailed PESTLE analysis on cloud computing for understanding whether the
organization should invest on the technology or not is provided below:
i) Political: Being a digital technology, cloud computing does not have any direct impact
from the political factors. As a result, it becomes quite effective for the organization to
implement the technology without involving any political intervention. It is considered as the
core procedure to do any service or action in the most innovative manner. The existing
technologies, designs and processes are being improved in the most effective manner for
reaching new customers as well as increment the overall profit to a high level.
ii) Economic: Although, cloud implementation does not incur huge cost, it requires
regular maintenance and for this purpose, it is needed to make a major investment on
maintenance for cloud computing. Cloud provider majorly access a pay as you go model that
could eventually lead to any type of unexpected operating expenses when administrators are not
at all familiarized with the cloud pricing models. This particular technology allows various
organizations to minimize or reduce the upfront infrastructure costs of information technology
(Varghese and Buyya 2018).
iii) Social: Cloud computing is a extremely user friendly technology, as a result it would
become a major issue to manage the technology by the employees of BT Group PLC. Cloud
might be restricted to a specified single company or the enterprise cloud or at least be accessible
to the several companies, such as the public cloud (Puthal et al. 2015). It solely replies on the
overall distribution of various resources for attaining economies of scale and coherence.

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iv) Technological: It comprises of different components like infrastructure, software and
hardware, which allow the user to ensure delivery of various services like SaaS, PaaS and IaaS.
Hence, management becomes easier through a network. This particular technology would screen,
keep up as well as gather datum regarding the firewall, counteractive actions and even intrusion
identification for better streaming of information within the network. It is needed for better
process of decision making and includes all types of hardware and software. Such distinct
technology is required for proper utilization of any computer, storage, networking as well as any
other physical device (Li et al. 2018).
v) Legal: Cloud computing is absolutely legal and follows regulatory frameworks in the
business. It shares data in the safest method and also eradicates any type of unethical or illegal
approach. The availability improvises with the utilization of several redundant websites that
make well designed cloud computing that is perfect for the business continuity as well as disaster
recovery.
vi) Environmental: The technology does not allow any harmful effect on the
environment. As a result, cloud computing does not have any impact on environment.
Hence, BT Group PLC can invest majorly on the cloud computing technology for
bringing innovation in their organization. The proponents of this specific technology for cloud
computing enables the companies in getting their applications up and running quicker with the
improvised administration as well as less maintenance, which could easily enable the
information technology teams in more rapidly adjusting the resources in fulfilling any type of
unpredictable or fluctuating demand. Hence, the capability of the burst computing is being
provided with higher power of computing at distinct period of peak demands (Boru et al. 2015).

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BT Group PLC would be highly benefitted with cloud computing technology. The core
availability of the high capacity network, storage device as well as lower cost system or the
widespread implementation of proper hardware virtualization, utility computing and even SOA
has led to the development of the technology (Yang et al. 2017). After checking the PESTLE
analysis, it is being observed that the commercial utilization of information technology is
responsible for encompassing both telephony and computer technology.
The most distinct features of this particular technology that the organization of BT Group
PLC would get from such innovation are provided in the following paragraphs:
i) The first characteristic or advantage is improved agility, since the technology increases
the overall flexibility of users with re provisioning, expansion or adding all types of
technological infrastructure resources (González-Martínez et al. 2015).
ii) The second distinct and important characteristic is cost reduction. The respective
telecommunication organization would be able to reduce their operating costs to a high level and
hence ensure that better effectiveness as well as efficiency is being gained under every
circumstance (Rittinghouse and Ransome 2016). A public cloud model is responsible for
converting the capital expenditures to the operational expenses. It helps to low the barrier to
entry, since infrastructure is being provided by the 3rd party and require not be obtained for 1
time or infrequent concentrated computing task.
iii) The next important and significant characteristic is device as well as location
independence. It allows the user in accessing the systems with the help of a web browser
irrespective of the location or even the device they are utilizing like mobile phone or personal

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computer. The device could be accessed through the Internet for ensuring that connection is
being made without much complexity or issue.
iv) The fourth distinct and important characteristic is maintenance of the technology is
extremely easier and user friendly (Almorsy, Grundy and Müller 2016). The main reason is that
they do not need to be installed over the computer system of every user and could be eventually
accessed from several places like different working locations in the entire country of the United
Kingdom.
v) The next distinct and important characteristic or advantage would be better monitoring
or observance of performance by the IT experts. The respective information technology manager
would be able to check if the systems and technologies are performing properly from the service
providers as well as consistent or loosely coupled architectures to be constructed effectively with
the help of web services as the main system interface.
vi) Another vital and significant characteristic would be increased productivity. As soon
as several users could work on the similar datum simultaneously and not waiting for it to be
saved as well as emailed (Marinescu 2017). Since, BT Group PLC is a telecommunication
company, it would be extremely beneficial for them to increase productivity and spread their
services and products to each and every part of the world. Time might also be saved as the
confidential data does not need to be reentered as soon as the fields are being matched and not
ensuring that the users require to install significant application software up gradations to the
computers.
vii) The seventh vital and significant would be high availability of their services.
Moreover, they would be able to get advantages through elasticity as well as scalability with

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subsequent knowledge and effectiveness in their provisioning of resource over a proper service
within real time (Varghese and Buyya 2018). It would provide the core ability for scaling up as
soon as the usage require to increase or decrease in the business. The respective emerging
approaches to manage elasticity would involve the utilization of machine learning technique for
proposing effective elasticity model.
viii) The next distinct and important characteristic would be high security. They would be
able to improve their security for the data centralization and incremented security focused
resources. However, they might face issues related to loss of control over the sensitive data as
they are part of the telecommunication sector. As a result, the innovation of this specific
technology would be involved successfully and the existing issues and complexities would be
resolved properly.
There are some of the most distinct and important models of cloud computing, which
include software as a service or SaaS, infrastructure as a service or IaaS and platform as a service
or PaaS. Several leading players of the information technology sector would compete for
delivering the most flexible and scalable cloud services for the enterprises and the public (Böse
and Rockenbach 2018). Since BT Group PLC is the main leader in the competitive market of
telecommunication, they would be able to increase their competition with better delivery of
services as well as innovations that can deeply benefit for scaling up for business. Therefore, the
respective business would be the most accurate time that the user would implement a proper
model for cloud into the respective business infrastructure. After adopting the cloud service into
the organization of BT Group PLC, would increase the chance of the operation.
The advantages of the cloud adoption would be considered in the first place. The main
advantage is that they would be able to gain scalability and flexibility. The cloud service of PaaS

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or platform as a service would be extremely effective and efficient for the organization for
accommodation of the changing needs (Wang et al. 2017). The next distinct and important
advantage that the company might be getting is affordable business. As a result, with such
innovation they might pay lesser for any cloud service, since it eradicates the unnecessary
expenses included in the up gradations of the hardware as well as maintenance. Hence, the
innovation and innovative approach of cloud computing would become extremely secured with
the help of their industry graded security protocols.
3. Conclusion
Hence, a conclusion could be drawn that information technology involves different
aspects of technological significance for understanding that every vital functionality and
operation is being executed under every circumstance. These applications and operations mainly
execute as per the programmed instruction for operate, associate, dissolve and even move the
datum for thee business purpose. The servers majorly interrelate with the customers or users and
any other servers across 1 or more business network. The storage is any type of technologies,
which takes up information as the data. This information could eventually take any specific form
like the file datum, multimedia, web data and telephony data for futuristic formats. Innovation in
digital technology is required for every specific organization to ensure that better effectiveness as
well as efficiency is being obtained under every circumstance and better execution of business
process. This report has clearly outlined a detailed description of innovation of cloud computing
in the most distinct and important organization of BT Group PLC in the UK after conduction of a
PESTLE analysis and they can invest on the digital technology.

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