IT Infrastructure Management: Outsourcing and Social Media Report

This report delves into IT infrastructure management, analyzing a failed outsourcing contract between AstraZeneca and IBM, highlighting the pitfalls of long-term agreements and the importance of adapting to market changes. The report examines the financial and technical problems that led to the contract's termination, and the need for flexible contracts. It also explores the impact of social media, discussing privacy concerns, safety measures, and the role of communication in business. Furthermore, it analyzes the advantages of social media for business, including marketing and customer engagement, and illustrates the business applications of platforms like Facebook. The report emphasizes the evolving landscape of IT and the significance of social media in today's business environment.

Running head: IT INFRASTRUCTURE MANAGEMENT PG
IT Infrastructure Management PG
Name of the Student
Name of the University
Author’s Note

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Task A
1. AstraZeneca signed a $1.4 billion contract for seven years global strategic outsourcing
agreement with IBM. This agreement contains SLA of 90 clauses and 32 schedules that governs
the provision of IT infrastructures in 60 countries. However, AstraZeneca broke the agreement
due to unable to grow with new technologies in the market. The company should not sign such a
long-term contract with any company as the market is always changing. The network
commercial and supply chain operations have been decreasing in the market for the company.
The outcome based specification have been one of the major reason for exit from the agreement.
The business of the AstraZeneca was changing fast and the contract was restrict them for a
change.
2. IBM should not offer such a seven year long global strategic outsourcing agreement with
AstraZeneca. IBM does not have any implicit in the exit of the agreement. Therefore, IBM was
facing the loss of money in his case. The use of the contract management has been done in the
case. The maintenance of contract management policy was not done by IBM. Therefore, there
was no penalty in the exit of the agreement.
3. Long-term outsourcing contracts are very difficult to change in the middle of the term. The
change in the market demand have been changing the operations of the company in the market.
Therefore, companies used to make deals for first two years and analyses the market trend.
Therefore, companies used to make huge investments in these two years. The next years is
related to the profit margins of the investment done in the last two years. This helps in
maintaining the profit if the company in all the years in the long-term contract.

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4. Both the companies including AstraZeneca and IBM have made same mistake of signing a
long-term contract f 1.4 billion dollars. The objective of the companies have been meoenyining
the profit in their respective businesses. However bit the companies have missed out the
constraints included in the contract in case of exiting process. The technical problem involved in
the contract were nit noticed by the companies before signing the contract for seven years.
5. The service level agreement was a big failure as the constraints were not maintained properly
in the initiation of the deal. The first constraint was huge IT outsourcing deal. The contract was
for seven years that is on time a company ti change its operations in the market. Therefore, the
company has been changing their strategy in this seven years. The deal has been confined with
the specification that encourage the innovation within the vendors. Therefore, this SLA was
doomed fail.
6. In 2011, after the failure of the IT contract with IBM, the company look for new contracts
with other vendors of the IT. AstraZeneca helps in maintaining the technical problems that were
existing n the previous contract with IBM. This model replaced the previous mode that was used
in the case of the IBM and various problems occur due to it. One of them is “fix first, pay later”.
This specifically means that if type of problem occurs, the company and vendors can easily fix it
by not asking about expenses. Hence, both the parties would be saved.
7. AstraZeneca has been agreeing for faster payment of money in the case of the IT vendor. Any
type of conflict in the contract might led to pay the compensation money to the guilty party.
Therefore, the policy of maintaining the terms and condition in the contract have been helping
fulfilling the terms and condition of the contracts.

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Task B
Social Media
Introduction
Social media in recent times can be considered as one of the most advanced sector which helps an
individual to connect to other people. This aspect is generally gained with the help of the internet. It can be stated
here that the social media website is not only for the purpose of connecting to other people but it can be stated that it
provides a basic platform of interaction. In most of the cases it can be noticed that people tend to achieve lots of
benefit from the concept of the social media. Some of the famous website which are related to the aspect of are
Facebook, twitter and many more.
The main focus point of the report is to take into consideration different aspects which are related to the
aspect of the social media and how it would be impacting the life of the common people. The communication factor
can be stated as another factor which is of primary focus of the report. The long term goals which are related to the
social media is also taken into consideration
Privacy
There are different types of privacy issue which are majorly faced within the concept of the social media.
This is due to the factor that the customer’s personal data is stored in the concept of the most of the social media
sites. These type of information if it goes into the hand of another person it would be a big loss and it would be
affecting the user very much (Sunstein, 2018). The personal data in this context can be the name of the user, their
phone number. In most of time it is seen that hackers indulge into the activity of getting the control of the data. The
main aspect which is focused is to gain competitive advantage relating to the data of the user. Some of the people do
not mind having their personal data in the concept of the social media due to the factor that they are well aware that
their data would be very much secured and in a way it would not go into the hand of other person. Some of the other
privacy aspects which are seen that the authentication which is included into the aspect of the communication. In
most of the cases it may be seen that the level of interaction which is included may disturbed the personal life of the
people. This can be one of the factors which can be stated for most of the user not involving into the aspect of the

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social media (Perrin, 2015). It can be seen for example in the concept of the Facebook that most of the people try to
interact with another person so that try to interact with the people who they want and who they want to interact with.
Safety
There are different types of precautions which are related to the safety which is applied in the concept of
the social media. For example it can be stated that in Facebook friend request can be stated as one of the barriers
which is imposed between the permission of the conversation. People usually have to send a friend request in order
to start the interaction with another person. In most of the cases it is seen that of the people do not know that person,
he or she may reject the friend request and it would directly result in the stopping of the conversation. The safety
aspect which si related to the access to the personal information like the profile picture is also under a check. The
check is maintained in a way that the user can block any person or user who they do not want to share the
information. The person who would be blocked would not be able to check the profile of that person. The safety of
the person relating to the linkage with the payment in most of the sites involve high end security (Scott, 2015). It can
be taken into consideration that in most of the cases in the contact of the payment many personal information of the
user are involved if the information are not main tented or any type of attack is indulged into the aspect it can be
considered one of the biggest aspect of the safety issue which is majorly seen in the concept of the social media.
Age privacy.
In order to open any type of social media page one of the aspects which are taken into consideration is the
consideration of the age of the user. The age can be one of the important factors which are related into the
introduction of the person in the concept and the aspect of the social media. In most of the time it can be seen that
the people usually ignore that aspect of the age and enjoy the overall service which is related in the concept of the
social media. In most of the time the information which is provided into the social media may not be correct for
some of the user who are underage. In order to achieve the aspect it should be taken that most of the social media
would be playing a vital role in order to safeguard the system and would be indulging lots of framework which is
indulged into the concept (Fuchs, 2017). Most of the people fake their identify who are basically the people who are
underage, this type of concept can be considered be a unethical aspect due to the factor that most of the people
always tend to get through the security check which is related to the authentication of the age sector. In recent times
there were many events which are related to the aspect of the Woking of the people in the sector of the group. It can

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be noticed that people can also indulge into different types of criminal’s activity through the use of the social media.
Facebook and other social media platform always want themselves secured from any types of criminal activity as a
result of which they are imparting more security aspect into their working.
Communication aspect
It can be stated here that the social media can be considered one of the most popular platform which is
related to the aspect of the communication sector. It can directly bring two person on the same field of
communication without any type of barrier attached into them. People can have different types of advantage in this
concept by means of achieving a common standard of communication. People tend to take advantage of the concept
and archive to communicate with their friend’s family and other members. In some of the areas it can be problem
sue to the fact of that communication aspect is generated with the help of the internet facility ( Stelzner, 2014).
Internet can be considered one of the most vital players in this aspect due to the factor that the internet can be
considered as one of only and primary requirement which is related to the to the establishment of the communication
. The communication aspect in this concept can be stated to have no barriers indulged into the aspect.
Communication can be one of the vital parts when two people stay at different locations. Social media helps to
increase the reputation of a business which directly affects its engagement with customers. The impact of social
media helps the business to make its online marleting strategies better. Social media also helps to generate more
business with other organizations as well as individuals and helps the bsuienss to connect effectively with their
customers (Allcott, H., & Gentzkow, 2017).
More and more businesses are using social median to conduct their online advertising. For example,
Facebook launched its Facebook Ads platform in 2005 which allowed other organizations to plant their
advertisements directly on the timeline page of Facebook. The impact of the feature on the businesses was so
profound that the platform gained 9.5 billion dollars in revenue from the first quarter of 2017. This shows the
important role that social media has over the success in business processes.
Impacts of social media
The social media is the growing platform for individuals and organizations. They are the ultimate end users
who are utilizing the potential of social media. The social media has impacted the world in multiple ways and they
are as follows.

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Political impact- The impact of social media on political aspects are huge as political agendas are now
influenced through social media platforms. The political campaigns has found place in social media more than in
reality campaigns. The political news are more accessible on social media than any other websites,
Societal impact- The impact of social media on society has influenced largely as people are taking part
more actively on social media than any in real scenarios. This has killed the real participation from people in societal
campaigns. The societal issues are encouraged and discussed more effectively on social media (Perrin, 2015).
Commercial impact- The commercial purposes has found place on social media due to the increased
popularity of social media among people. The people are more focused to social media where they largely depend
on social media reviews. The organizations are taking major interest in social media marketing due to its popularity
and it has opened up opportunities for organizations to make growth in their revenue.
Work environment impact- The work environment in organizations are more depending on social media
activities rather than physical interaction. The recruiters are keen on hiring employees through social media where
there are details and activities of employees are given. The popular social media through which organizations here
are LinkedIn (Ruths & Pfeffer, 2014).
Employee training impact- The social media has also increased its capabilities to provide learning and
development of skills among people. The people are now looking social media as a powerful tool to provide learning
and developing skills.
Personal relationships impact- The personal relationships of people are increasing and improving where
people across the world are meeting and becoming friends to share their thoughts. The bond of friendships are
making its way through social media.
Social media platform
There are various social media platforms for different purposes and they are used for various purposes by
different people. The social media platforms are discussed as follows in terms of their working purposes and
examples.

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Platform for social networking- The connection of people across the world where they are able to directly contact.
The examples of this type of platforms are Facebook, Google+ and LinkedIn (Boyd, 2014).
Platforms for microblogging- The creation, subscription and hash tagging of people and other people are
allowed in this platform through sharing. The examples of this type of platforms are Twitter and Tumblr.
Platform for Blogging- The stories, opinions and articles are recorded on a particular website owned by
other people and shared their. The examples of this type of platform is Wordpress.
Platform for video sharing- The video sharing are done in this type of platforms either in public or private view. The
examples of this type of platform is YouTube.
Platform for photo sharing- The photo sharing are done on this type of platform where people share their
photos either in public or private view. The examples of this type of platforms are Instagram and Pinterest.
Platforms for crowdsourcing- The platforms where other people’s work are identified from contribution of
work done by other people or groups of people. The example of this type of platform is Ushahidi
Social media trends
The social media is utilized for multiple purposes however, its full potential is not completely utilized.
Thus there are opportunities of social media that it will increase in near future. The social media trends that are
introduced and going to be implemented in future are given as follows.
Live streaming- The live streaming may have been introduced lately but it has gained momentum due to its
advantages. The live streaming is the future of social media which is going to drive the reality of social media.
Augmented reality- The augmented reality has been the major interest of people and organizations due to
its huge benefits. The Google Glass is the example that has been introduced but it failed however, it is still the major
topic for every organization.
Open sources- The open sources are the concern for social media where people feel insecure to do activities
on social media. The social media platforms are increasingly taking interest to mitigate this issues and increase
security strategies (Tuten & Solomon, 2017).

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Gamification- The game like features are very interesting as perceived by people and hence they want to
experience these features in social media. Thus social media are moving towards game like interfaces to integrate in
social media.
Risks involved in Social Media
The impact of the social media have been discussed in the above section. The advantage of social media
have been analyzed properly. However, with all the advantages of the social media, there are some risks involved in
the social media. The use of the social media including Facebook have been causing various cybercrime on the
internet. There are many hackers attacking in the social media for getting access to the personal details of users over
the social media. The social media have been creating various fake news over its wall that have been creating havoc
in the public. The use of different channels over the social media have been creating various extraordinary news
that have been negatively affecting the public. There are various phishing scams over the social media that have
been breaching data from the users. The privacy settings if the users over the social media have not been properly
privatized, that have been targeted by the hackers (Hollebeek, Glynn & Brodie, 2014). Various fake tweets over the
Twitter have been creating intolerance making public. Various fake pictures are being uploaded over the social
media that has been spreading. Most of the young people are active in the social media that have been maintaining
the crowd over internet. Therefore, the use of social media have been increasing the risks of data and information
over the internet.
Conclusion
It can be concluded that the social media have helped in maintaining the importance all over the world. The
use of social media have been helping in connecting with different types of people all over the world. However,
there have been various risks involved in the social media. Various hackers have been targeting the social media for
breaching data and information of the users. Another impact that social media has on businesses us customer
relationship management. The platform gives an opportunity for the businesses to strengthen its bond with
prospective customers.

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References
Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic
Perspectives, 31(2), 211-36.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded
social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.
Boyd, D. (2014). It's complicated: The social lives of networked teens. Yale University Press.
Fuchs, C. (2017). Social media: A critical introduction. Sage.
Greenwood, S., Perrin, A., & Duggan, M. (2016). Social media update 2016. Pew Research Center, 11, 83.
Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media:
Conceptualization, scale development and validation. Journal of interactive marketing, 28(2), 149-165.
Lupton, D. (2015). ‘Feeling better connected’: Academics’ use of social media.
Perrin, A. (2015). Social media usage. Pew research center.
Perrin, A. (2015). Social media usage: 2005-2015.
Ruths, D., & Pfeffer, J. (2014). Social media for large studies of behavior. Science, 346(6213), 1063-1064.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile
applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Stelzner, M. (2014). 2014 Social Media Marketing Industry Report. Social media examiner, 1-52.
Sunstein, C. R. (2018). # Republic: Divided democracy in the age of social media. Princeton University Press.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.

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Task C
a) Yes, the total plagiarism is 5%.
b) Yes, However, these are not in quotation.
c) No.
d) Yes, some words are coincidentally similar to other articles. However, I have not made this
intentionally.
e) No
f) I have written this report in my own words without copy pasting from other file.